Business Guide Co., Ltd. (2024.11.06) Business Guide Co., Ltd. The November issue of the must-read “Monthly Gifuto PREMIUM” is now on sale, including special features on Linbell, catalogs, year-end gifts, MD analysis, and more! The core of Linbell’s strength shortly after opening a new office and changing top management Interview. Other major gift wholesalers and Daimaru Matsuzakaya’s year-end gifts, cards and letters, large-scale exhibitions in Asia, PI show reports, gift show travel goods, etc. Business Guide Co., Ltd. (Headquarters: Taito-ku, Tokyo;
Representative Director and President: Nobuyuki Haga), which operates “Tokyo International Gift Show” (*1) and other events, will hold a gift business and retail event on Friday, November 1st.・The November 2024 issue of the distribution magazine “Monthly Gifuto PREMIUM” has been released. The opening feature of this issue is Linbell Co., Ltd., a leader in the gift market. The Yamagata hub office was opened last year, and top management changed this year, so we covered the company’s efforts as it heads into a new phase at the office. It is also filled with useful themes for the retail and distribution industry, such as the lineup for this year’s year-end gift campaign and the merchandising strategies of leading retailers. *1: Japan’s largest international trade fair for personal gifts and household goods (*2) *2: In-house research (Survey date: September 2024), Previous (98th Tokyo International Gift Show Autumn 2024, held from September 4th to 6th, 2024) Results: Number of exhibitors: 2823, Number of visitors: 221,478 people
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https://prcdn.freetls.fastly.net/release_image/33104/234/33104-234-61e6cbe75a7b39e6d2d27b751fc7c9b2-3900×2601.jpg Linbell new top interview/“GIFT LIST” ■MD strategy for miscellaneous goods shops Masa Nakagawa, a lifestyle shop centered on rice that develops food and miscellaneous goods
merchandise that increases Japanese people’s interest in food; and Masaru Nakagawa, which develops merchandise that focuses on new interior design and small gifts. We covered Shichi Shoten “Atre Urawa Store” and “Factory Ten Store”, which develops MD that discovers, carefully selects, and edits factory brands from all over Japan. You can learn valuable examples of popular select shops and lifestyle shops selling miscellaneous goods and food, and use them in creating sales spaces and stocking.
https://prcdn.freetls.fastly.net/release_image/33104/234/33104-234-60f259b4845448ca68b2fda78b9f6825-3900×2601.jpg AKOMEYA TOKYO ■Daimaru Matsuzakaya’s year-end gift/2024 year-end gift plans of major gift wholesalers (9 companies) The lineups of leading companies have been lined up for the annual year-end sales battle. Starting with an interview with Daimaru Matsuzakaya Department Store, we will introduce the catalogs and featured products of companies that are trying to capture changing demands, such as the reduction of ceremonial gift-giving and the growth of “luxury” consumption in household demand.
https://prcdn.freetls.fastly.net/release_image/33104/234/33104-234-cfa7c68dd9be07769d288b6b32614ce3-3900×2601.jpg Daimaru Matsuzakaya Department Store/Year-end gift project list ■70th International Premium Incentive Show Autumn 2024 Report The fastest report on the memorable 70th International Premium Incentive Show Fall 2024. We provide detailed information on notable fairs and exhibitors, as well as contest-winning products. ■Cards and letters that convey your feelings After the coronavirus pandemic, the culture of sending letters and greeting cards has been reconsidered, and greeting cards are actually selling well. Letters also maintains a strong fan base. Peripheral items such as ink, glass pens, foil stamps, and sealing stamps are also popular and are available in a wide variety of ways. This time, we will explain the current state of the culture of expressing one’s feelings in words through interviews with Japan’s leading card and letter makers and stationery stores. Sanrio, Japan Hallmark, Ginza Itoya Ginza Main Store, Kakimori, Exim, etc.
https://prcdn.freetls.fastly.net/release_image/33104/234/33104-234-a31ee7bd0a67b584f39b889ea2297538-3900×2601.jpg Sanrio/Ginza Itoya Ginza Main Store ■Other A detailed report on the Taiwan Literature Expo held in late August, as well as major exhibitions in Asia including the Canton Fair (China), which will be held until November 4th, and the 1st Tokyo International Gift Show in Seoul. Contains meeting information. It is also packed with travel goods exhibited at Tokyo Gift Show Autumn 2024, news on Cainz and Matsuya Ginza, and other must-see information in the industry. Media information Monthly Gifuto PREMIUM November 2024 issue Release date: Friday, November 1, 2024 *Electronic version will be released on Sunday, November 10, 2024 List price: 1100 yen (base price 1000 yen) Sales format: Media sites, major bookstores, Fujisan magazine service, Amazon Kindle, etc. Click here for details (Monthly Gifuto PREMIUM official website)
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https://www.giftbook.jp/form/purchase/index.htm →Please select “Watch ” and apply. ■Recruiting advertisements We will propose the most suitable plan for your product. Please feel free to contact us. Person in charge: Advertising Sales Department TEL: 03-3843-9854 ■Main features from next issue ・December 2024 issue (scheduled to be released on Monday, December 2, 2024) Loire special feature Gift shop report Chugoku/Shikoku region edition kidal toy ・January 2025 issue (scheduled to be released on Friday, December 27, 2024) New Year interview with top gift distribution manager Food and tableware Afternoon tea edition Manufacturing in Hokuriku ■Subscription target It is subscribed to by people involved in the gift market and distribution in a broad sense. ・Major gift
wholesalers/gift shop managers, executives, and sales personnel ・Department store/mass retailer/specialty store manager, buyer, MD ・Managers of leading manufacturers, development personnel, and sales personnel ・Sales promotion/marketing/advertising person
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・Embassies/Administration/Public organizations ■Contact us Business Guide Co., Ltd. Sales Promotion Department Person in charge: Sugihara 2-6-2 Gifuto Building, Kaminarimon, Taito-ku, Tokyo 111-0034 TEL: 03-3843-9854