[Nippon Steel Kowa Real Estate Co., Ltd.] Taking on the challenge of creating a new culture based on welfare, co-creation with Heralbony Wrapping the temporary fence at the construction site of “Livio Tower Shinagawa” as an art museum Image
URL: Nippon Steel Kowa Real Estate Co., Ltd. Press release: November 6, 2024 Co-creation with Heralbony, which takes on the challenge of creating a new culture based on welfare. Wrapping the temporary fence at the construction site of “Livio Tower Shinagawa” as an art museum. In the future, we plan to gradually expand the installation of art in temporary fences at construction sites and co-creation Nippon Steel Kowa Real Estate Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Masahiro Miwa, hereinafter referred to as Nippon Steel Kowa Real Estate) delivers art works primarily created by artists with intellectual disabilities to society in various forms. Heralbony Co., Ltd. (Head office: Morioka City, Iwate Prefecture, Representative Director and Co-CEO: Takaya Matsuda, We would like to inform you that in collaboration with Bunto (hereinafter referred to as Heralbony), we have wrapped the temporary enclosure of Livio Tower Shinagawa, a condominium building currently under construction in Konan 3-chome, Minato-ku, Tokyo, as an art museum. We also plan to co-create some of the common areas of Livio Tower Shinagawa with Heralbony. In the future, Nippon Steel Kowa Real Estate and Heralbony will gradually expand the scope of co-creation, including installing art in temporary on-site fences at properties under construction at Nippon Steel Kowa Real Estate and collaborating in common areas of condominiums.・We aim to contribute to the SDGs and realize a sustainable society by creating new value by combining urban development.
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https://prcdn.freetls.fastly.net/release_image/1379/409/1379-409-385b69c2d4bb4e9bd6aee4997a85d658-1664×511.png ▲Temporary fencing of the construction site for “Livio Tower Shinagawa” ■ About the art museum “Peek into the future of Keshiki” LIVIO is a condominium brand that continues to think about enriching the lives of each and every customer based on the concept of “Life Design! with LIVIO.” Heralbony is a company that aims to create a new culture based on welfare, with the mission of “Releasing your uniqueness.” These two companies have decided to co-create a large-scale project using approximately 220 square meters of temporary enclosure at the construction site for Livio Tower Shinagawa, a large-scale superhigh-rise tower project. This art museum is a limited-time art museum that designs the city through the “landscapes” drawn by unique artists, based on the concept of “peeking into the future.” Some of Heralbony’s contract artists are artists who draw “landscapes” using a variety of colors and expressions from their own unique perspectives, and for this project, we are curating works with a focus on “landscapes.” By combining it with various design motifs such as peepholes, we create a temporary enclosure design that allows you to peer into their brains. Rather than looking at art with prejudice or preconceptions, this museum aims to transform the image of “disability” into a positive one from simple points of view such as “What is this design?” and “What is this cool art?” We are aiming for We have designed a flow line in which visitors can get genuinely interested in the art through explanations of each work and artist, and then use the QR code to browse a website that introduces the artist and learn about the artist. In addition, in order to make the event enjoyable for people of all ages, the project also features peepholes placed at low locations so that children and others can enjoy the event from a lower perspective. “Shinagawa Intercity,” one of our flagship office buildings, is also located in the Shinagawa area, and we are developing a variety of activities in the Shinagawa area that create a lively atmosphere. Through this art museum, we will contribute to the creation of liveliness in the Shinagawa area and area value even during the construction period of “Livio Tower Shinagawa”.
https://prcdn.freetls.fastly.net/release_image/1379/409/1379-409-b952bcf6b0157c84bef7a20937a36794-648×432.jpg ▲Each work, artist’s explanation and QR code
https://prcdn.freetls.fastly.net/release_image/1379/409/1379-409-080a2958d78126edafa987ea31c04b24-635×423.jpg ▲Peephole where you can enjoy the work from a low viewpoint
https://prcdn.freetls.fastly.net/release_image/1379/409/1379-409-768ced43e985f285424f5df5909521ef-1793×420.png ■ Project overview Installation location: “Livio Tower Shinagawa” construction site Art installation area: Approximately 220 square meters Participating artists/work titles (10 people in total, in alphabetical order) Iga Kanoru ｜ “Mountain Landscape Red” “Landscape” Oya Misaki ｜ “Castle” Taisuke Kinugasa ｜ “Breakfast at Burapest” “Ride a rocket to space” “Fireworks display by the seaside” Yukihiro Kuniho ｜ “Tree” Yasuhiro Kobayashi ｜ “The Karakoram Mountain Range of Hunza” Asuka Tasaki ｜ “Path of Hope” “Mori no Michi/Red Forest 2” “Path of Memories” Kiryo Yaegashi ｜ “(Untitled) (House)” “(Untitled) (Car)” Hiroshi Yoshida ｜ “Church” “Venetian Fruit Boat” Kanta Wajima ｜ “Yellow Town” “Pink Flower” Masaki Watanabe ｜ “Bill” ■ Overview of Heralbony Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1379/409/1379-409-6e32aa2a3862edabc9665924a474fa86-864×290.png Heralbony is a company that creates a new culture together with unique artists, with the mission of “Unleash uniqueness.” We manage the licenses of more than 2,000 pieces of art data drawn by domestic and international artists, mainly those with intellectual disabilities, and are developing them into a variety of businesses. Rather than providing support, we work as equal business partners, respecting the artist’s wishes while proceeding with the project, and building a system to pay them fair royalties. In addition to HERALBONY, a brand that uses art to bring about social change, we also have an account business that supports companies in promoting DE&I through the planning and production of products and spaces, creative production that accurately conveys initiatives, and employee training programs, as well as new “common sense”. We are developing a multifaceted business, including an art business that operates Morioka’s art gallery “HERALBONY GALLERY,” which takes on the challenge of achieving new goals. By delivering “distinctness” to society in various forms, we aim to change the image of “disability” and create a society where 8 billion people with uniqueness can live as they are. Company name: HERALBONY Co.,Ltd. Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture (Head Office), TOKIWA Bridge 13F, 2-7-1 Otemachi, Chiyoda-ku, Tokyo (Tokyo base) Representative: Takaya Matsuda, Futo Matsuda Corporate site: https://www.heralbony.jp ■“Livio Tower Shinagawa” property overview Property name: Livio Tower Shinagawa Address: 3-7-2 Konan, Minato-ku, Tokyo (lot number) Transportation: JR Yamanote Line, JR Keihin Tohoku Line (Negishi Line), JR Tokaido Main Line, JR Yokosuka Line JR Ueno Tokyo Line/JR Tokaido Shinkansen “Shinagawa” station 13 minutes walk from the Konan Open Exit 17 minutes walk from Keikyu Main Line “Shinagawa” station Takanawa exit Total number of units: 815 units (plus 1 store section) Site area: 6,821.38 square meters Total floor area: 76,130.35 square meters Structure/Scale: Reinforced concrete, 34 stories above ground Floor plan: 1LDK – 3LDK Exclusive area: 42.10 square meters ~ 130.24 square meters Building confirmation number: UHEC construction confirmation number R040650 (dated January 30, 2020) Land rights: ownership Business owners: Nippon Steel Kowa Real Estate Co., Ltd., Kanden Real Estate Development Co., Ltd., Kyushu Railway Company Keikyu Corporation, Chuo Nippon Land and Building Co., Ltd. Designer: Ken Asai Architectural Institute Co., Ltd., Haseko Corporation Builder: Haseko Corporation Management company: Nippon Steel Community Co., Ltd. Sales agent: Haseko Arvest Co., Ltd., ITOCHU Housing Co., Ltd., Nippon Steel Kowa Real Estate Co., Ltd. Scheduled completion: Early May 2026 (planned) Possible delivery date: Early October 2026 (planned) Sales start date: Early March 2025 (planned) Property HP: https://livio-sumai.jp/pj/shinagawa-tower/ “Livio” is based on the concept of “a condominium where you can design your life to the fullest.” We have a lineup of properties in a wide range of areas that meet the needs of a wide range of customers. We are a condominium brand that continues to think about ways to enrich the lives of each and every customer, including the activities of our in-house think tank, Life Design Research Institute. Livio brand homepage:
https://sumai.nskre.co.jp/
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