[Uyama Resort Co., Ltd.] 500 people responded! Survey on the actual situation of rental vacation homes and cottages – What are its charms and challenges?
Uyama Resort Co., Ltd. Press release: November 6, 2024 500 people answered! Survey on the actual situation of rental vacation homes and cottages – What are its charms and challenges? Explore the needs of guests and the possibility of attracting customers in the future, based on the reasons why they chose or did not choose to rent a whole house.
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accommodation for 500 men and women from all over the country. We conducted a survey regarding the experience of using the facilities (cottages and vacation rentals). The survey revealed trends in reasons for usage and reasons for refraining from usage. [Survey overview] Target audience: Men and women in their teens to over 60s Number of samples: 500 people Survey target area: Nationwide Survey method: Internet survey Survey implementation period: October 2, 2024 – October 13, 2024 ■Questionnaire survey regarding the use of cottages and vacation rentals
https://prcdn.freetls.fastly.net/release_image/69314/29/69314-29-29222efaf94e836c2b2d658ad85693c6-1200×675.jpg When we surveyed 500 men and women across the country asking, “Have you ever stayed in a cottage or vacation rental?”, approximately 60% answered that they had stayed in a cottage or vacation rental. On the other hand, about 40% of people answered that they had never stayed overnight. Let’s take a closer look below. ■Questionnaire survey on “reasons for wanting to use cottages/vacation rentals”
https://prcdn.freetls.fastly.net/release_image/69314/29/69314-29-aa89890cb3b44a7bdf281018851721c5-1200×675.jpg When asked about the reason for those who answered that they had stayed in a cottage or a rental vacation home, 23.8% said that when traveling with family or friends, “I don’t want to cause trouble to those around me even if I make a little noise.” I answered. Families with small children and students who wish to stay in a large group seem to particularly like staying here. Additionally, 22.2% of respondents said, “It’s cheaper if you stay with a large group.” Most cottages and vacation rentals are priced on a per night basis. The accommodation price per person decreases as the number of guests approaches the capacity, so it can be said that it is suitable for staying with a large number of people. In addition, 32.6% of respondents said, “I can enjoy my own space” and “I want to experience the outdoors, but staying in a tent is too difficult.” There seem to be many people staying here for this purpose.
■Questionnaire survey on “reasons for not using cottages/vacation rentals”
https://prcdn.freetls.fastly.net/release_image/69314/29/69314-29-d22d93a0c77e075a51167beaa6641052-1200×675.jpg When asked why they had never stayed in a cottage or vacation rental, 27.8% of them answered, “Because the food, services, and facilities are not adequate.” Specifically, the most common comment was that it was a hassle to prepare meals and clean up after the stay. In addition, 27.8% of the respondents answered that the price was high, with many responses such as “The price is high when staying with a small number of people” and “Hotels have better services.” In addition, 16.7% of respondents said, “I don’t have the opportunity to stay overnight, or it wasn’t an option in the first place,” indicating that awareness of cottages and vacation rentals is still not widespread, and they do not have a concrete image of what it would be like to stay in a vacation home. It seemed like it. ■Summary From the above, many people who stay at cottages and vacation rentals have the following reasons: “I want to stay with my family or a large group,” “I want to enjoy the outdoors,” and “I want to enjoy private time without worrying about the people around me.” You can say that. On the other hand, those who do not stay in cottages or vacation rentals are concerned about the cost and convenience when compared to hotels, or are not considering cottages or vacation rentals as an accommodation option in the first place. I understand. However, there seems to be room for improvement in terms of
“convenience” and “not including cottages and vacation rentals as accommodation options in the first place.” Some of the current cottages and vacation rentals are trying to improve their services by providing transportation from the station and catering, and they are using advertisements and OTAs to make them more likely to be a choice of accommodation in the future. It is also possible to increase the number of points of contact. It seems that taking these measures will lead to the acquisition of new users. TABILMO press release article: https://tabilmo.com/tips/cottage-questionnaire/ ■What is TABILMO?
https://prcdn.freetls.fastly.net/release_image/69314/29/69314-29-f6ea6eacd975786ecdf7c5e42bd6fec1-1920×968.png Take a look at TABILMO TABILMO is an online accommodation reservation site specializing in vacation rentals and cottages operated by Uyama Resort Co., Ltd. You can easily reserve whole-house rental accommodations such as vacation rentals, cottages, villas, and private lodging facilities nationwide. A big appeal is that you can search for facilities with a variety of conditions, such as facilities with saunas, facilities with BBQ, pets allowed, and accommodation for large groups. When looking for vacation rentals nationwide, please use TABILMO. Would you like to list your facility on TABILMO? TABILMO is an SEO-friendly lodging reservation site specializing in whole house rentals that appears at the top of the search results when you search for “area name cottage (rental vacation home)” on Google. Compared to other OTAs, we have three things: “cheaper usage fees for owners”, “capable of handling large reservations for large groups such as 10 or more people”, and “securing a variety of customer acquisition channels centered on SEO”. This feature helps you attract customers. Click here for publication information If you would like to be featured, please contact us using the button below. Click here to register your facility ■ Company profile Operating company: Uyama Resort Co., Ltd. Location: 5F Oak6 Building, 2-1-8 Ebisu Nishi, Shibuya-ku, Tokyo Representative: Yasuhiro Uyama Established: April 28, 2016 URL: https://uyamaresort.com Business details: ・Operation of vacation rental reservation site TABILMO https://tabilmo.com/ ・Media management ・Management of vacation rentals ・Management of glamping site ・Operation of BBQ facilities
https://hare-park.com/ ・Sauna sales business
https://uyamaresort.com/sasasa/ ・House rental management agency service “Besokashi” https://uyamaresort.com/besokashi/ ■ Contact us Tel: 050-1750-7622 (Weekdays 10:00-19:00) E-mail:
marketing@uyamaresort.com