[Hyundai Mobility Japan Co., Ltd.] Hyundai Motor unveils bold and efficient FCEV concept car powered by hydrogen as a preview of new design language
Hyundai Mobility Japan Co., Ltd. Press release: November 6, 2024 Hyundai Motor unveils bold and efficient hydrogen-powered FCEV concept car as preview of new design language ・Hyundai’s fuel cell concept car that uses hydrogen as an energy source “INITIUM” announced. Reinforces the company’s clear commitment to hydrogen mobility and sustainability – Embodying the company’s new design language “Art of Steel” and customer-centric approach ・Aiming for a cruising range of over 650km with a maximum motor output of 150kW ・Preview of the new mass-produced FCEV (hydrogen electric vehicle) scheduled to be announced in the first half of 2025 ・Hyundai Motor Group Chairman Jeong Eui-sun after the announcement at CES2024 Clear statement of focus on the HTWO brand ・“INITIUM” will be exhibited at the LA Auto Show and Guangzhou Motor Show in November 2024
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https://prcdn.freetls.fastly.net/release_image/95868/192/95868-192-d2bf7a63bc4dce79b3efcbdb7802e2e0-3900×2600.jpg What is Hyundai’s new design language “Art of Steel”? At the presentation, Lee Sang-yeop, vice president of Hyundai & Genesis Global Design, introduced the INITIUM concept car and Hyundai’s new design language, “Art of Steel.” “Our challenge began at the manufacturing stage. We created a work of art by maximizing the formability of steel. With INITIUM, we created a design that is robust, safe, and more SUV-like. ‘Customer-centered design’ reflects a customer-first mindset,” said Lee Sang-yeop. INITIUM’s iconic design incorporates the “ ” symbol into the light, which is also the HTWO symbol representing Hyundai Motor’s vision for a “hydrogen-powered future.” These lights harmonize with the bumper, creating a distinctive FCEV design with unique lighting, a heavy body, and refined elegance. With the style of an SUV, bold lines and solid construction that seamlessly integrate urban functionality with outdoor adventure performance, INITIUM strikes a balance between ruggedness and sophistication. 21-inch wheels add charm to the overall design, while a sturdy roof rack adds practicality for those who enjoy both urban and outdoor lifestyles.
https://prcdn.freetls.fastly.net/release_image/95868/192/95868-192-e9fc677083f3f808959b2c44f2960510-3600×2026.jpg INITIUM improves the performance, ride comfort, and safety of FCEVs The development of INITIUM focused on three main aspects: long cruising range and excellent performance, which are the main strengths of hydrogen vehicles, spacious interior and luggage space ideal for families, and convenience and safety unique to hydrogen vehicles. It was done with emphasis on. The biggest advantage of hydrogen-powered FCEVs is their long range and the flexibility they offer. Hyundai Motor has equipped INITIUM with a large hydrogen fuel tank to maximize the range and strengthen the benefits of this hydrogen FCEV. Additionally, it is equipped with aerodynamic wheels that use tires with low rolling resistance to reduce air resistance, and aims to have a cruising range of over 650 km between hydrogen stations. In terms of performance, it provides excellent acceleration and smooth overtaking. Further developments in fuel cell technology have increased the stack’s output and battery capacity, enabling electric motor outputs of up to 150kW. This allows for smooth driving in the city and even faster driving on the highway. It has a spacious interior and versatility befitting a family SUV, and the large living space and large reclining space in the rear seats provide a more comfortable ride. The wide body and wide-opening rear door make it convenient for getting in and out of the back seats. With the route planner unique to FCEVs, we are fully prepared for hydrogen refilling, which is a major reason why people hesitate to purchase FCEVs. This feature allows you to find hydrogen stations along the way and get the best route without having to access an app or make a phone call. You can check the accessibility, operational status, and number of waiting vehicles of the hydrogen stations you find to see if you can charge at them. INITIUM’s hydrogen fuel cells provide power without emitting pollutants. This power can also be used for various home appliances and personal devices through INITIUM’s V2L (Vehicle-to-Load) function. In particular, the outdoor terminal is designed to connect directly to a 220V household outlet, allowing it to be used not only as a means of transportation but also as a means of energy supply. Based on Hyundai Motor’s uncompromising commitment to safety, INITIUM has been developed to achieve the highest standards of collision safety and driving safety performance worldwide. To ensure sufficient safety in the event of a collision, the front multi-skeleton structure and side body structure are strengthened, and nine airbags are installed to achieve world-class collision safety performance. Hyundai Motor plans to display INITIUM at the Los Angeles Auto Show and Guangzhou Auto Show in November, where it will further solidify its position in the global market as a leader in hydrogen mobility. The production version of the INITIUM concept car is scheduled to go on sale in the first half of 2025.
https://prcdn.freetls.fastly.net/release_image/95868/192/95868-192-a8216d0923ef9731090706f5087f1a25-3900×3786.jpg Past, present and future: Hyundai Motor’s hydrogen vehicle development In addition to the INITIUM announcement, Hyundai Motor held a Hydrogen Heritage Talk session to introduce the company’s 27-year history of FCEV development. During the executive panel talk, event visitors were able to get a feel for the company’s hard work on FCEV development. Looking ahead to the next era, Hyundai Motor is launching the ambitious Mercury Project, which aims to serve as a bridge between industry leaders, and the Polaris Project, which independently develops core fuel cell stack technology. ) has started. Hyundai Motor, which opened the Mabuk Environmental Technology R&D Center in 2005, is accelerating the development of hydrogen fuel cell vehicles. At that time, Group Honorary Chairman Mong-Ku Chung (hereinafter referred to as Chung Mong-gu) encouraged the center’s researchers to push the limits and empowered them to pursue various engineering challenges with courage and confidence. Chong Mong-gu said, “You can’t make something great just by building it once. Let’s let young engineers build any type of car they dream of without worrying about the budget. There’s no need to develop it over 100 times; all 100 models can be completely different.” He encouraged them. Hyundai, which has developed hydrogen, announced its first dedicated hydrogen fuel cell model in 2018, becoming the world’s first automaker to mass-produce FCEVs that use hydrogen as an energy source. These achievements in FCEV development clearly demonstrate Hyundai Motor’s commitment to creating a better tomorrow. About Hyundai Founded in 1967, Hyundai Motor Company operates in more than 200 countries and employs more than 120,000 people, addressing real-world mobility challenges around the world. Guided by its brand vision of “Progress for Humanity,” Hyundai Motor is accelerating its transformation into a smart mobility solution provider. To enable innovative mobility solutions, Hyundai invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) and pursues open innovation to introduce future mobility services. For a sustainable future for the world, Hyundai Motor will continue its efforts to introduce
zero-emission vehicles equipped with industry-leading hydrogen fuel cell and electric vehicle technology. For more information about Hyundai Motor and its products, please visit:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai