[Mintel Japan Co., Ltd.] [Market research company Mintel] Food Development 2024 Lecture “Functional Food and Beverage Trend Prediction in 2025” Suitable for the needs of not only seniors, but also children and working families, of each generation. Analysts talk about the importance of product development
Mintel Japan Co., Ltd. Press release: November 7, 2024 [Market Research Company Mintel] Food Development 2024 Lecture “Functional Food and Beverage Trend Predictions for 2025″ Analysts talked about the importance of developing products that suit the needs of each generation, from not only seniors but also children to working families. talk –Seniors who need to consume more protein, room for development of energy drinks and femme care products for middle-aged women, young people who want mental health support– Mintel Japan Co., Ltd. (based in Chiyoda, Tokyo) is the Japanese subsidiary of Mintel Group, a market research company with offices in 13 countries including its London headquarters, and has strengths in global research in the food and beverage, beauty, and lifestyle fields. ) exhibited at Food Development 2024, which was held for three days from October 23, 2024, and Megan Stanton, Director of Food and Beverage Division (South Asia), said, “2025 Functional Foods and Beverages.” We gave a lecture titled “Trends – Functional ingredients that support extending healthy life expectancy – Predicting trends in Japan from examples from overseas.”
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-bac55dd8f7e744e1db82d976facbe6d4-960×540.png
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-f278011cd3a3a1c287a1ed2ac4df0395-654×475.png
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-c076a3e1929a702fb6f15ec07345744f-654×493.png Click here to download the presentation materials: Topics covered ・Different expectations for functional foods and beverages by generation: Japanese market ・Active seniors (over 60 years old) who should take protein ・Room for the development of energy drinks and femme care products for middle-aged women ・Young people who want mental health support 1. Different generations have different expectations for functional foods and beverages: Japanese market Megan introduced data from a consumer survey conducted by Mintel in Japan from the Mintel Japan report, “Functional Food Trends – Japan – 2023”, stating that Generation Z is “aware of products that provide energy, reduce stress, and relieve anxiety.” ” showed that older people are looking for “products that help alleviate symptoms associated with aging.” This research shows that the effects consumers seek from functional foods and beverages vary by generation. Image
URL: https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-5629ed52e996a003e9b51cbe824a1245-1970×1387.png 2. Active seniors (over 60 years old) who should consume protein Megan said, “Currently, less than 1% of food and beverage sales worldwide are targeted at people over 55, and companies are missing out on the opportunity to capitalize on the aging population.” “Recent research shows that older adults need to eat more protein to counteract the natural loss of muscle and muscle mass. This decline begins at age 50 and decreases by about 1% per year. ”, he continued, explaining that active seniors should consume more protein. In addition, from among the products registered in the Mintel Global New Products Database (GNPD), we will introduce Prozis White Chocolate-Raspberry Flavored Protein Bar, a Spanish protein bar that targets this senior
generation. I did.
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-aa8c888ed4c913f65824c4dfb10273ee-2048×1582.png 3. Room for development of energy drinks and femcare products for middle-aged women Next, Megan explained what kinds of functional foods and beverages can be proposed to busy middle-aged people who are dealing with both childcare and caring for their parents.
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-f206bfd16c3deabf801a2d518cf2e4cc-960×540.png Survey target: Thailand: 750 internet users aged 18 and over; UK: 497 internet users aged 42-57; USA: 1026 internet users aged 18 and over. Source: Quoted from Mintel’s Functional food and drink Thailand report, July 2023, Mintel’s attitudes towards healthy eating UK report 2023, March 2022, Mintel’s functional drinks report, February 2023 “For midlife consumers, “extending healthy life expectancy and wellbeing” means being able to maintain their quality of life (QOL) even when their bodies begin to show signs of aging.” Based on data from a consumer survey conducted by Mintel in the United States, the researchers found that energy drinks, traditionally a category aimed at men, are gaining popularity among middle-aged people as a way to support multitasking and provide energy to combat fatigue. He explained that there are also needs from women. He also introduced examples of overseas products that support women in management positions who suffer from menopausal symptoms, demonstrating that there is room for the development of such femme care products. 4. Young people seeking mental health support Finally, Megan touched on product development for young people. He explained that extending healthy life expectancy for young people means “improving well-being and preparing for the future.” I want my eyesight to last,” he explained, based on data from the Mintel Global New Product Database, that functional foods and beverages for children are on the rise in Japan as well.
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-26efa9fa8e8eeeded066d2fd077fc9616-960×540.png Click here to download the presentation materials: For more
information about the lecture or to request an interview, please contact Mintel Japan.
Mintel Japan Country Manager Fujita and speaker (Megan Stanton)
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-146e694efd4b6028a2ee526df1a242de-535×404.png [Example of Mintel booth exhibits] At the booth, the speaker, Megan, displayed the “Functional Foods and Beverages of the World” that she had selected for this exhibition. If you are interested, please contact Mintel Japan.
https://prcdn.freetls.fastly.net/release_image/72766/57/72766-57-c0da57b91834b8a3fefdac68fb024dd3-1811×2048.png ■About Mintel Japan Report A report series that promotes understanding of global trends and their meaning in Japan, which can provide hints for new product development, and explores business opportunities in the Japanese market. We offer reports in the fields of
“Beauty/Cosmetics,” “Lifestyle,” and “Food/Beverage” on a subscription basis. It is possible to grasp trends from both global and Japanese perspectives. ■About Mintel Global New Product Database (GNPD) This is a database that allows you to search for new daily consumer goods products from 86 countries around the world based on raw materials and appeal content. Mintel researchers stationed around the world collect new products every day, creating a database of product packaging information for approximately 40,000 items every month and building the GNPD. Since all information about products is posted, it is possible to analyze global product trends from various perspectives. ■Strengths of market research company Mintel Mintel’s analysts, who are experts in their respective fields, combine the data accumulated at GNPD, our own consumer research, external data, etc. to predict global trends and market changes in the consumer goods industry and create reports. I am writing. Mintel always develops its services with a focus on “consumers,” and its corporate slogan is “Experts in what consumers want and why.” ■Mintel Japan Co., Ltd. Mintel Japan is the Japanese subsidiary of Mintel Group, a major market research company headquartered in London. We have analysts in specialized fields and new product researchers located around the world to conduct unique consumer research and collect new product information. Our strength lies in predicting global trends and market changes in the consumer goods industry based on our unique data. In Japan, we mainly focus on and provide services in three areas: “Beauty/Cosmetics,” “Food/Beverages,” and “Lifestyle.”