SCENTMATIC Co., Ltd. A new push activity experience that connects “scent” and “words” AI “KAORIUM” that converts scent into words will appear for the first time at a junior high school cultural festival!

[SCENTMATIC Co., Ltd.] A new push activity experience that connects “scent” and “words” AI “KAORIUM” that converts scent into words will appear for the first time at a junior high school cultural festival! ​
SCENTMATIC Co., Ltd. Press release: November 7, 2024 A new promotion experience that connects “scent” and “words” AI “KAORIUM” that converts scent into words will appear for the first time at a junior high school school festival! KAORIUM was used at Kanagawa Gakuen’s cultural festival with the theme of “Oshiga Tee” SCENTMATIC Co., Ltd. (Representative Director: Shunji Kurisu, Headquarters: Tokyo, hereinafter referred to as “SCENTMATIC”), which proposes a new customer experience through the digitalization of the sense of smell, will announce the opening of the At Kanagawa Gakuen’s cultural festival held on Sunday, the second-year junior high school class E made use of the AI ​​“KAORIUM,” which verbalizes scents, in their presentation “Oshiga Teetee.” *KAORIUM is a registered trademark of SCENTMATIC Co., Ltd.
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Connecting “scent” and “words” for a deeper five-sensory experience KAORIUM was used at Kanagawa Gakuen’s cultural festival with the theme of “Oshiga Tee” Oshikatsu, which expresses fans’ feelings in various ways, has now become a major movement that transcends generations, and its scope continues to expand year by year. Furthermore, the forms of Oshikatsu are diversifying, and in addition to the traditional collecting of goods and posting on SNS, more creative and individual ways of expression are emerging, such as the production of Oshi colors and Oshi goods. Recently, at the Kanagawa Gakuen school festival, second year junior high school students, Class E, held an exhibition using KAORIUM with the theme of “Oshiga Teete”. The students thoroughly researched Oshikatsu, from its history to its current status, and presented their findings in combination with fieldwork. What particularly attracted attention was the “favorite scent” exploration corner using KAORIUM. The students first learned basic knowledge about scents, and then used KAORIUM to verbally express their favorite images and experienced matching them with scents. At the exhibition, the emotional words and scents created by KAORIUM were displayed for visitors to experience. Furthermore, by holding a popular vote on favorites and scents, many visitors had fun and had new experiences. By combining the new experience of KAORIUM with the Oshikatsu culture that is deeply ingrained among junior high school students, we were able to receive a great response, especially among the younger generation. At Centmatic, we plan to use KAORIUM to further pursue deeper experiences that utilize all five senses, such as the one exhibited at this school festival. Kanagawa Gakuen school festival scene
https://prcdn.freetls.fastly.net/release_image/51694/142/51694-142-e9a4a6bcb12d1cc95aab09cffe1bb8e4-2257×539.png What is “KAORIUM”, an AI system that converts scents and words? KAORIUM is an AI system developed by Centmatic that mutually converts scents and words. Cutting-edge technology makes it possible to visualize vague and difficult-to-understand scent impressions in words, and to derive scents that are associated with certain words. In addition, the experience of deeply savoring scents while being aware of the words activates both the left and right hemispheres (*1) and brings awareness to sensibilities that we have not yet seen. The value created by unprecedented experiences that connect scents and words is not limited to the world of fragrances, but will create new business opportunities in various fields such as sensory education, eating and drinking experiences, and purchasing experiences, and there are great expectations for its potential. It has been sent. (*1) Reference source: “The influence of attention on olfactory processing in the brain – Detecting changes in brain activity within 1 second after odor presentation by electroencephalogram measurement”
https://www.a.u-tokyo.ac.jp/topics/topics_20190322-1.html KAORIUM concept movie: https://youtu.be/wnfDTy6cJ8A
https://prcdn.freetls.fastly.net/release_image/51694/142/51694-142-5ed70c9ef7ace809a37d637366ea6b2c-1200×630.jpg [SCENTMATIC Co., Ltd.]
https://prcdn.freetls.fastly.net/release_image/51694/142/51694-142-6f8d1556e927486bcb989034e4fac8cd-1200×1200.jpg Centmatic was established in 2019 as a scent business design group that co-creates scents that can add “emotional experiential value” to anything using an AI system that converts scent into language. Centmatic is working on “digitalization of the sense of smell.” It evolves people’s sensibilities through the “fragrance experience” of scents and words, and brings innovation to business in all industries. Representative: Representative Director Shunji Kurisu Address: 3rd floor, 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013 URL:
https://scentmatic.co.jp