[Tokupochi] Cheap mail order site contributes to reducing food loss by 76 tons ~ Buys products that are about to be disposed of and sells them for free
STRK Co., Ltd. Press release: November 7, 2024 Cheap online shopping site helps reduce food loss by 76 tons ~ Buys products just before they are disposed of and sells them for free Subscription service “Tokupochi” that sells products that are about to be disposed of for free
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https://prcdn.freetls.fastly.net/release_image/79951/36/79951-36-2721a4ecc3af837be454b2ffa123de3d-800×450.png Studies have shown that 2.5 billion tons of food, or approximately 40 percent of all food grown and produced in the world, is wasted every year. This type of food that is thrown away even though it is edible is called “food loss,” and it has become a serious problem worldwide as it has a negative impact on the environment. 5.22 million tons of food loss per year in Japan Particularly in Japan, the amount of food waste is extremely high, with the majority of it coming from both “home-related” waste generated from households, and “business-related” food waste from retail stores, unsold food, and leftover food at restaurants. This is equivalent to the entire nation throwing away about one bowl of rice every day. Reference: ・Report released by WWF (World Wide Fund for Nature) and British retail giant Tesco in July 2021 ・Ministry of Agriculture, Forestry and Fisheries press release “Amount of food loss (estimated for FY2020) announced” “Tokupochi” food loss reduction record -What is “Tokupochi” in the first place?
https://prcdn.freetls.fastly.net/release_image/79951/36/79951-36-5f78ac05073d89b86457f658cdb37a96-3900×1847.jpg Tokupochi is a membership-based online shopping site that sells food that would normally be thrown away at a low price. Starting with 50% off the list price of all products, the discount rate increases by 10% every month, and you can finally get it for free. -The total number of members exceeds 20,929! As the number of products we carry has gradually increased, we are gaining support, especially from women in their 30s to 50s. Tokupochi’s services, which provide both economical shopping that is useful for daily life and social contribution by reducing food waste, have resonated with many people. – Food loss reduction fee of 76t (tons)! Contributing to reducing food loss in Japan
https://prcdn.freetls.fastly.net/release_image/79951/36/79951-36-bc07459c09a0e5ef7d6226d9520b7485-800×450.png Over the past year, Tokupochi has saved food from waste that is equivalent to about 15 elephants, and provided it to many consumers. By being able to purchase these products at a lower price than normal prices, we greatly contribute to reducing environmental impact. In addition, many members say, “It’s attractive because it’s cheap and reduces waste,” and they are actively supporting efforts to reduce food loss. Representative Director of STRK Co., Ltd. Gajiro ~ Successfully reduced food loss in 3 years after starting the service and won the Subscription Award (Temona Award)!
https://prcdn.freetls.fastly.net/release_image/79951/36/79951-36-30ead3549eae34b73e78673a69f2f117-354×426.jpg Childhood period of extreme poverty Born into a family where his parents were volunteers, he had little income and experienced a life of extreme poverty. Even when we eat rice, we have our own rules, such as which side dishes to eat and how much rice we have to eat, and since childhood, I have lived a life where I deeply feel the gratitude of being able to eat. This experience is the origin of my current passion for reducing food loss. The number of 2,500 members
drastically decreases to 20 It’s been four years since I started a service called Tokupochi. Thankfully, the number of members is increasing little by little, but we have faced various hardships up until now. One of the most significant events was in the past, when the number of members plummeted from 2,500 to 20. Overcoming the drastic decline in membership and making a V-shaped recovery One of the reasons for this was that at the time we were offering “weekly discounts.” Frequent discounts made customers tired and did not fully convey the true value of Tokupochi. After that, we switched from “weekly discounts” to “monthly discounts” and the number of members started to recover. Received the Subscription Award (Temona Award) two years after the service started The “Temona Award” is a special award selected by sponsor Temona Co., Ltd. at the “Japan Subscription Business Awards” sponsored by the Japan Subscription Business Promotion Association. This award evaluates and recognizes
particularly outstanding initiatives among subscription (flat rate) services, and Tokupochi received the award in 2022. In the future, we would like to expand this initiative with many people, not only to reduce food waste, but also to take a step towards a prosperous future together. Aiming for 10 million members in 2030! As mentioned above, Japan currently discards a large amount of edible food every year, and as stated above, if the Tokpochi system can be expanded, it will change the Japanese people’s awareness of food loss. I believe that we can create a world where that thing disappears. Shooting locations, interviews, and coverage are possible! We also have partnerships with single mothers support organizations, so we can interview single mothers who are suffering from high prices and their impressions of using Tokupochi. For inquiries, please contact us below. [Past TV exposure results] Shuichi, News 23, Mezamashi TV [Contact information] STRK Co., Ltd. Public relations/coverage/inquiries:
https://tokupochi.com/pages/about Email address: info@tokupochi.com