[Vivid Garden Co., Ltd. / Tabe Choku] Launched a new service specializing in Tabe Choku and gifts. Koleda Gift, a gift concierge service that presents hidden treasures from all over the country along with their stories, has been officially released.
Vivid Garden Co., Ltd./Tabechoku Press release: November 7, 2024 Started a new service specializing in food and gifts. Koleda Gift, a gift concierge service that presents hidden treasures from all over the country along with their stories, has been officially released. We deliver lemon liquor from more than a dozen remote islands and ice cream made with organic koji to suit the recipient and occasion. Vivid Garden Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Rina Akimoto) operates Japan’s largest direct-to-farm mail order site “Tabechoku”, which has nine No. 1 (*1) rankings in terms of awareness and usage rate. will officially launch the new service “Koreda Gift” on Thursday, November 7, 2024, where you can introduce carefully selected products from primary producers and manufacturers across the country, tailored to the occasion and needs of the gift, and send a gift with a story. Released.
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information and occasion. We introduce products that are suitable for the recipient from carefully selected famous products from all over the country, and you can send a one-of-a-kind gift. Service site: https://coreda.gift/ Instagram: https://www.instagram.com/coredagift/ X (old Twitter): https://x.com/coredagift TikTok:
https://www.tiktok.com/@coredagift Differences from traditional gift services (1) Concierge experience Unlike general gift services that list products on a platform, Koleda Gift uses a “matching” experience that listens to information about the gift-giving occasion and the recipient’s preferences, and introduces products that match those preferences. , is a service that allows you to find the most suitable products. (2) Deliver each story With Koleda Gift, when you purchase a product, a text will be displayed explaining why you chose that product. In addition to the story of the product itself, we can deliver a story tailored to the recipient’s preferences and occasion when giving a gift. (3) Unique selection We select hidden gems from all over the country based on the food “connoisseur” we have cultivated through the operation of Tabe Choku. We carefully select and introduce products that are full of stories and thoughts that are made by popular local sweets manufacturers and primary producers who know the quality of the ingredients, and that are suitable for gift-giving occasions. Thoughts on starting the service At Vivid Garden, we strive to “create a world where the commitment of producers is justly valued,” and we have worked to ensure that the passion of producers reaches consumers at a reasonable price. In addition to food, primary producers such as farmers and fishermen turn their own special ingredients into a sixth-order industry and turn them into processed products, and local manufacturers utilize local ingredients and aim to return value to the region. A variety of attractive processed products and beverages are also on display. In order for people to enjoy these high-quality products as gifts, we have come up with the concept of a gift-specific service. Furthermore, when looking at consumers, in the gift-giving scene, even though they originally want to send something that has their own feelings, due to their busy schedules and the difficulty of giving something that they will never take down, they end up compromising on something that is foolproof. I also hear that. Therefore, we have developed a service that allows you to easily find a thoughtful gift that matches the recipient’s hobbies and tastes online. With Koreda Gift, we aim to create a world where the creator’s passion can be conveyed with the story. ・Introduction of exhibitor Sanenan Shiga Town, Hakui District, Ishikawa Prefecture (Production area)
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https://prcdn.freetls.fastly.net/release_image/25043/291/25043-291-e30f9830b4ff58c8dc3436bb426563d9-3900×2837.jpg The CEO, who had been working for an IT company in Tokyo for about 10 years, started helping his father grow rice in Fukushima Prefecture in 2005, and after the Great East Japan Earthquake in 2011, he changed jobs to his father’s company and started farming. I started. Their representative product, “Genmai ga Yumewomita,” is a non-alcoholic brown rice sweet sake made only from brown rice and rice koji. We use Koshihikari Amore branded rice from Sanen-an, which is grown in the cool waters of the Noto Peninsula in Ishikawa Prefecture. Amazake, which is known for its pop packaging and eye-catching product name, is a fermented beverage that is enjoyed by a wide range of people, with its creamy texture and gentle sweetness. Naorai Hiroshima Prefecture Kure City
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https://prcdn.freetls.fastly.net/release_image/25043/291/25043-291-bf66a83041ccf2f71941a7230a0fc89b-1280×781.jpg We want to pass on the diverse and rich sake culture to the next generation. With this in mind, we set up a base on Mikadoshima, a remote island with a population of about 10 people. We have been growing lemons since 2016 without using pesticides, waxes,
preservatives or chemical fertilizers. Lemon cultivation started as a complete beginner. At first, almost all of the trees were on the verge of dying, but they have continued through trial and error with the help of local people. The sparkling lemon sake made by blending the lemons made in this way with Japanese sake is a recommended item. There is no added sugar, so you can enjoy the harmony of the sweetness of the rice and the sourness of the lemon. It is an easy-to-drink bottle with 5% alcohol and slightly carbonated alcohol. The luxurious bottle design makes it the perfect gift for your loved ones. TOTONOI Unnan City, Shimane Prefecture
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https://prcdn.freetls.fastly.net/release_image/25043/291/25043-291-25cbbab7293f3184fbf690c24b7e026a-950×628.png Kyoko Tanaka makes TOTONOI ice, a gentle koji-based ice cream that uses no sugar or additives. All of the koji used is made from organic JAS-certified rice, and the products are made with time and effort, carefully selecting ingredients that take advantage of nature’s blessings, such as bringing in mountain spring water and fermenting it. . Mr. Tanaka collaborates with a local company to ferment the koji in a precious warehouse that uses the traditional method of making soy sauce in wooden barrels. As a result of careful trial production, we have created an ice cream that is highly nutritious and does not contain eggs or dairy products, so even vegans can enjoy it. Mr. Tanaka was born into a family of dairy farmers, worked in Tokyo, and moved to Shimane with his family. In an age where we are overflowing with things, we are thinking about “what is true wealth?” and are working to connect with the local community and create circulation through products such as ice cream. ・Service release commemorative campaign Koleda Gift is holding a great campaign to commemorate the release of the service. During the period, 10 people will be selected by lottery from those who purchase the service to win an “Assorted Tasting Set” of carefully selected Koreda Gift products. We are planning to offer around 7 signature items, including sweets, juices, and olive oils that are loved by locals and are known for their attention to detail. Campaign period 2024/11/7(Thu) 09:00 ~
2024/11/30(Sat) 23:59 Target audience A user residing in Japan who completed an order with Koleda Gift Winning results Only the winners will be contacted by email Notes Campaigns may be canceled or changed without notice. Winning the campaign cannot be transferred to a third party. If the order is canceled, it will not be eligible. We cannot respond to inquiries regarding the lottery and winnings. ・Future outlook In the future, we will continue to listen to customer feedback and work to further improve our services. We will accumulate information on gift recipients within the service and develop it to enable even more accurate matching, as well as to enable it to be used in a wider range of situations through the social gift function. In addition, Koleda Gift is looking for exhibits from manufacturers and producers who are particular about their products, as well as partner companies that can introduce attractive local products. Please contact us using the contact information below. Contact:
coreda@vivid-garden.co.jp ・About eating chalk Tabechoku is a direct mail order site where you can purchase ingredients and flowers directly from carefully selected producers. We have achieved 9 No. 1 (*1) rankings in terms of recognition and usage rate among Japan’s direct-to-farm mail order sites. The store handles all kinds of ingredients, including vegetables and fruits, as well as rice, meat, fish, and drinks, as well as flowers, and is unique in that it allows consumers to directly communicate with producers, such as by telling them what they think of the food they have eaten. As of September 2024, the number of users has exceeded 1 million, the number of registered producers has exceeded 10,000, and approximately 50,000 carefully selected masterpieces are exhibited. ・URL:
https://www.tabechoku.com/ ・Official X (Twitter):
https://twitter.com/tabechoku ・Official Instagram:
https://www.instagram.com/tabechoku/ ・Service introduction video that explains the concept and story of Tabe Choku
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https://www.youtube.com/watch?v=MdbFpqtryaU (*1) Among domestic direct-to-product mail order sites, “Customer Awareness,” “Customer Usage Rate,” “Customer Usage Intention,” “Number of Web Accesses,” “Number of SNS Followers,” “Number of Producers,” “Producer
Awareness,” and “Production Ranked No. 1 in nine categories: customer usage rate, producer usage rate, and producer usage intention. ・About Vivid Garden Representative: Representative Director and President Rina Akimoto Head office location: 4F Daiichi Building, 1-7-3 Hamamatsucho, Minato-ku, Tokyo Establishment date: November 29, 2016 Business details: “Tabe Choku”, a direct mail order site where you can purchase ingredients and flowers directly from producers nationwide, “Tabe Choku Dot Me”, an online supermarket, “Viivid TABLE”, a frozen food brand where you can see the face of the producers, hidden stores nationwide. Development and operation of “Koreda Gift”, a gift concierge service that presents famous items with stories Company HP: https://vivid-garden.co.jp/