PLAN-B Co., Ltd. Presented at a seminar at “Online Shop Manager Forum 2024 Autumn” Announced the latest case study of influencer x advertising measures in collaboration with FANCL Co., Ltd.

[PLAN-B Co., Ltd.] Presented at a seminar at “Online Shop Manager Forum 2024 Autumn” Presenting the latest case study of influencer x advertising measures with FANCL Co., Ltd. ​
PLAN-B Co., Ltd. Press release: November 7, 2024 Presented at a seminar at “Online Shop Manager Forum 2024 Autumn” and announced the latest case study of influencer x
advertising measures in collaboration with FANCL Co., Ltd. PLAN-B Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Masanori Toriimoto) will be
participating in the “Online Shop Manager” event held by Impress Co., Ltd. at the Toranomon Hills Forum from November 19th (Tuesday) to November 20th (Wednesday), 2024. Forum 2024 Autumn” as a gold sponsor. “FANCL’s latest case study released! New influencer x advertising strategy that achieved CV 1.8x” We will be jointly speaking with FANCL Co., Ltd. at a seminar titled.
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About PLAN-B x FANCL lecture In this session, Introducing a case study conducted by FANCL in influencer marketing to improve advertising effectiveness through secondary use of influencer posts I will. We will explain in detail the background of the measures, the success factors, and the significance of secondary utilization, and share specific figures and practical know-how on how secondary utilization has improved the conversion rate of advertising. We will also discuss future possibilities as an advanced initiative that brings new value to traditional influencer measures. Seminar overview Date and time: Tuesday, November 19, 2024 15:20-16:00 Track number: C1-6 Seminar title: “FANCL’s latest case study released! New influencer x advertising strategy that achieved CV 1.8 times” Details:
https://netshop.impress.co.jp/event/ec#timetable1
https://prcdn.freetls.fastly.net/release_image/68228/282/68228-282-9c6d84da9be8d00ef0e135953f0a7a44-230×230.jpg FANCL Co., Ltd. New Business Headquarters Pet Food Development Department Nanako Konishi Joined FANCL Co., Ltd. in 2019. After working in the mail order business and in-house training department, he joined the pet business as a founding member in March 2022. Currently in charge of a wide range of tasks including SNS marketing, communication, branding, and CRM.
https://prcdn.freetls.fastly.net/release_image/68228/282/68228-282-783deeb09079ba4ca1d3036999b8875e-230×230.jpg PLAN-B Co., Ltd. Cast Me! Business Department Manager Yoshiaki Moriyama Joined PLAN-B in 2013. Started his career as a web designer and director, and then worked as a planner in planning marketing such as commercials and real events. After working in client support marketing, he gained experience in launching owned media and developing apps, and currently oversees the business as the manager of the influencer marketing platform “Cast Me!”. Event overview Event name Online Shop Manager Forum 2024 Autumn Sponsored Impress Co., Ltd. Date and time November 19, 2024 (Tuesday) – November 20, 2024 (Wednesday) 10:30 – 17:15 (Reception starts at 10:00) Venue Toranomon Hills Forum 5th floor Participation fee Free (pre-registration required) Application for participation
https://netshop.impress.co.jp/event/ec About PLAN-B Co., Ltd. With the management philosophy of “Delivering “! (surprise)” and “(heart) (impression)” to people all over the world, we leverage overwhelming customer orientation and technological capabilities as our strengths, focusing on the digital marketing business and marketing DX business. We are a digital marketing agency that contributes to the growth of our customers’ businesses. As a partner that solves all kinds of marketing issues, we have a cumulative track record of supporting more than 5,000 companies, including consulting on SEO, SNS marketing, content marketing, advertising and promotion, etc., as well as consulting on the influencer platform ” Cast Me! ” and SEO tools “ SEARCH WRITE We provide marketing DX tools such as
https://prcdn.freetls.fastly.net/release_image/68228/282/68228-282-3d1e59873f3d1c50eb0efe8dc3d33227-1294×230.png [Company Profile] Company name: PLAN-B Co., Ltd. Business details: Digital marketing business, marketing DX business, ASP business, media business, human resources business Osaka Head Office: 6th floor, Yotsubashi Grand Square, 1-28-3 Shinmachi, Nishi-ku, Osaka Tokyo Head Office: CIRCLES with Shimazuyama 3rd floor, 2-5-9 Higashigotanda, Shinagawa-ku, Tokyo Representative: Representative Director Masanori Toriimoto Established: October 22, 2003 Homepage:
https://www.plan-b.co.jp [Management media] ・The latest digital marketing information media such as influencer marketing, SEO, and internet advertising “ PINTO! ” →Recommended articles for those learning influencer marketing “ Learn about Instagram and create buzz | Conquer influencer marketing! ​ ” ・YouTube channel for marketers “ comPASS “Knowledge that makes you want to try it” and “honesty” ”