[Brave EGGs Co., Ltd.] Aiming for the complete revival of Atami, which has overcome the bubble burst and the coronavirus and has made a V-shaped recovery, the Showa 100th anniversary festival will be held at Hotel New Akao
Brave EGGs Co., Ltd. Press release: November 7, 2024 Atami, which has made a V-shaped recovery after overcoming the bursting of the bubble economy and the coronavirus, will hold a 1975 100th anniversary festival at Hotel New Akao, aiming for a complete revival of Atami. ～Explanation session for supporting companies will be held on November 18th～
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Representative: Tomohiko Kagawa) will hold an event in June 2025 that will further enliven Atami’s tourism industry as a whole, with the main venue being New Akao, a long-established resort hotel in Atami City, Shizuoka Prefecture. It will be held from the 29th to July 27th. On November 18, 2024, we will hold an information session at Hotel New Akao for supporting companies that will enliven Atami with the event. [The million-dollar night view goes out due to the bursting of the bubble] Atami was once a bustling tourist destination representing Japan. It has established itself as a honeymoon mecca and has also succeeded in attracting corporate tour groups. It was so gorgeous that it was called the million-dollar night view. However, after the bubble burst, Atami’s tourism industry suffered a major blow and gradually declined.Furthermore, the number of tourists decreased sharply due to the coronavirus pandemic, and the town became deserted. In recent years, the number of tourists has been rapidly increasing due to the Showa retro boom among young people and the ease of access from the metropolitan area has been reevaluated. In particular, the hot spring town and retro buildings that retain the atmosphere of the Showa era have attracted attention, and are once again making a comeback as a tourist destination. On the other hand, there are many day-trippers and the area is quiet at night, so the situation is still far from being fully recovered. Behind this are issues such as the aging of inns and hotels and the large number of day-trippers due to convenient transportation. [Hotel New Akao, which dares to retain its Showa feel, makes a V-shaped recovery]
https://prcdn.freetls.fastly.net/release_image/82472/14/82472-14-95e5a9c7cfae863161cfec8d811a447e-1170×876.jpg Hotel New Akao Game Center Hotel New Akao opened in 1953 and has been a popular Atami landmark for many years. However, as the building deteriorated and the number of tourists decreased over time, it was forced to temporarily close due to financial difficulties and the effects of the coronavirus pandemic. After that, MyStays Hotel Management Co., Ltd., which operates more than 150 hotels nationwide, took over management and began rebuilding the business. Even after the rebuilding, the hotel did not undergo any major renovations, and instead continued to utilize the history and culture that New Akao had created. We have begun implementing measures to bring Showa retro to the fore, as well as enriching activities that take full advantage of our unique location on the ocean. It has regained its popularity, especially among young people, and since its reopening, the retro Showa-era interior has become a hot topic as a photogenic spot on social media. Marketing that leverages the Showa retro atmosphere has been successful, and the hotel has succeeded in attracting tourists from a wide range of generations, and has returned to a level that exceeds the number of guests staying before the coronavirus. Hotel New Akao plans to continue to strengthen cooperation with the local community and focus on promoting tourism in Atami as a whole. Image
URL: https://prcdn.freetls.fastly.net/release_image/82472/14/82472-14-8612fde141b5f6a5589abc0213873cc2-1170×876.jpg A restaurant with plenty of Showa era interior [A festival celebrating 100 years of Showa will be held in Atami for one month] The “Showa 100th Anniversary Festival” will be held from June 29th to July 27th, 2025, with Hotel New Akao as the main venue, in order to further boost Atami’s tourism industry as a whole. We plan to hold a variety of events that allow you to experience the Showa era, such as a Showa song contest, discos, and classic car parades. Furthermore, we are planning an art exhibition of “Two Dragons” based on Atami’s ancient legends, and plans are underway to set a world record with a gigantic piece of art made of up to 100,000 people holding hands.
https://prcdn.freetls.fastly.net/release_image/82472/14/82472-14-7d392b4f61cc8be858f82f7a7480c8ed-1437×251.png An image of the two dragons to be created Tomohiko Kagawa, the representative of the Showa Centenary Festival Conference, has planned many successful events such as Setouchi Art Jack. When I visited Hotel New Akao in Kagawa just after it reopened, I was overwhelmed by the attention to detail in the building. Furthermore, when we learned that the first check-in after reopening was a family of three generations of fans, we were convinced that “this is the symbol of Atami,” and we launched this project to enliven Atami as a whole. The 1975 100th Anniversary Festival emphasizes inclusive experiences that anyone can participate in, regardless of age, gender, or nationality, and aims to be a “cultural festival for adults” that the local community and visitors can enjoy together. We are planning to hold a joint briefing session to recruit corporate sponsors who will work together to enliven Atami. 《Showa 100th anniversary briefing session for supporting companies》 Theme: Recruitment of supporting companies who would like to support the planning of the “1975 100th Anniversary Festival” Target: Companies and organizations related to Atami or celebrating their 100th anniversary Date and time: November 18, 2024, 16:00-18:00 (Reception starts from 15:45) Venue: Hotel New Akao Horizon Wing 5th floor “Hanaogi Room” *Details will be communicated to participants later. Organization name: Showa 100th Anniversary Conference Contact: info@showa100th.com URL :
https://showa100th.com/sponsor