Press release of Tamanoi Vinegar Co., Ltd. (2024.11.07) Tamanoi Vinegar Co., Ltd. Radio commercial promoting new ways to use “Sushinoko”, which has been loved for 61 years, wins the “ACC TOKYO CREATIVITY AWARDS” Grand Prix ~The “OTOMORE” edition achieved three wins including the Grand Prix! 2 other works won prizes~ The radio commercial “OTOMORE” version of “Sushinoko”, a representative product of Tamanoi Vinegar Co., Ltd. (Headquarters: Sakai City, Osaka Prefecture, President and CEO: Takaya Harino), a brewed vinegar manufacturer that has spun tradition and innovation since the Toyotomi era, will be released. We won the ACC Grand Prix, Craft Award Copy, and Craft Award Acting in the radio & audio advertising category of the 2024 64th ACC TOKYO CREATIVITY AWARDS, one of Japan’s largest creative awards. In addition, the
“Appeal/Values/Semi-Final” radio commercial for “Honey Black Vinegar Diet” was awarded ACC Bronze, and the “Sushinoko” radio commercial “Discrepancy” was selected as an ACC finalist. We hope to continue to contribute to the dietary habits of even more people through various projects. Award-winning work details Details:
https://www.acc-awards.com/festival/2024fes_result/radio_audio_a.html
name ｜“Sushinoko” ■ Minister of Internal Affairs and Communications Award/ACC Grand Prix ・Radio & Audio Advertising Department ■ Craft Award ·copy ·acting ■ Contents Focusing on the trending post on social media about how sushi-no-ko is delicious when sprinkled on potato chips, we appealed to new ways to use sushi-no-ko through the sound of chewing and comical
communication. Award-winning work:
Appeal/Values/Semi-final Product name ｜“Honey Black Vinegar Diet” ■ ACC Bronze Award-winning work: Discrepancy Product name ｜”Sushinoko” ■ ACC finalist About ACC TOKYO CREATIVITY AWARDS The
predecessor was the ACC CM FESTIVAL, a traditional advertising award that has been held since 1961, and underwent a major renovation in 2017 to take on its current form. This award covers a wide range of creative fields in nine categories: Film, Film Craft, Radio & Audio Advertising, Marketing Effectiveness, Branded Communications, PR, Design, Media Creativity, and Creative Innovation. The Minister of Internal Affairs and Communications Award/ACC Grand Prix is awarded to the most creative and innovative projects and businesses in each category that have the potential to impact society. About “Sushinoko” and “Honey Black Vinegar Diet”
https://prcdn.freetls.fastly.net/release_image/137226/21/137226-21-660bb17374aaf5574ee89e2e6ed78ae0-354×531.png “Sushinoko” The world’s first powdered sushi vinegar that allows you to easily make delicious vinegared rice just by sprinkling it on and mixing it quickly. Even packed rice or leftover rice can be made into delicious vinegared rice without being sticky. It has been loved by customers for a long time since its release in 1963, and can be used not only for chirashi sushi and seafood bowls, but also for a variety of other recipes other than vinegared rice. “Honey black vinegar diet”
https://prcdn.freetls.fastly.net/release_image/137226/21/137226-21-22a73d442186a39ca553b1db112ba8fb-286×428.png Released in 1996. Recorded No. 1 in sales for 16 consecutive years (2008-2023 vinegar drink category, national source: KSP-POS (Food SM)). This is a “pioneer” product of vinegar drinks that has been attracting renewed attention in recent years as people become more health-conscious, and has been loved by many people for a long time. Company profile
https://prcdn.freetls.fastly.net/release_image/137226/21/137226-21-26263e28c7de5db79807a76086e43fe8-405×412.png Company name : Tamanoi Vinegar Co., Ltd. Address : 1-1-32 Kurumanomachi Nishi, Sakai-ku, Sakai-shi, Osaka 590-0940 Representative Director and President : Takaya Harino Founding
: June 1907 Business details : Brewed vinegar, powdered vinegar, various seasonings,
Manufacture and sales of retort food, confectionery, health drinks, etc. URL ：
https://www.tamanoi.co.jp/