“CAMPER” brand campaign “The Walking Society” No. 17 released

“CAMPER” brand campaign “The Walking Society” issue 17 released ​
CAMPER Press release: November 7, 2024 “CAMPER” brand campaign “The Walking Society” No. 17 released Featuring Crete, where myth and reality are fused A shoe brand from Mallorca, Spain “CAMPER” is a brand campaign with a cultural approach “The Walking Society” Issue 17 released. This season, we will take you to Crete, the largest island in Greece. Birthplace of Zeus and home to the ancient Minoan civilization, Crete blends myth and reality and tradition is always in fashion. Under the supervision of Camper’s creative director Achilles Ion Gabriel, we will unravel the mysteries of this place where past and present intertwine.
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What is “The Walking Society” “The Walking Society” was founded in 2001 as the magazine “Magalog” and began with the theme of Camper’s hometown of Mallorca, Spain. The original series, which covered different regions of the Mediterranean, ran for eight issues over four years, before being discontinued in 2005. Relaunched in 2020, the magazine is set in iconic Mediterranean cities such as Mallorca, Sicily, and Cyprus, and has been conveying the culture, society, and community of those cities through landscape photography and words, not only through the magazine but also through advertisements, in-store visuals, shopping bags, etc. Ta. This campaign does not just provide shoes, but also the experience of walking. “Walk, Don’t Run.” contains the message, “Don’t get caught up in the times, slow down from your busy daily life, and reconsider your own way of life.” I am. History of brand campaigns No. 1 Mallorca (Spain) / No. 2 Morocco / No. 3 France / No. 4 Greece / No. 5 Italy / No. 6 Egypt / No. 7 Barcelona (Spain) / No. 8 Marseille (France) / No. 9 Mallorca Island (Spain) / / / / / / / The Walking Society – Issue 17 Crete Crete, the setting for “The Walking Society” issue 17, is not only the largest island in Greece, but also one of the southernmost islands of the Mediterranean Sea. Stretching 260 kilometers from east to west, the island is formed by long mountain ranges rising from the sea to form a 60 kilometer wide spine, topped by rare snow-capped peaks. Due to its size, Crete is considered the Zeus of the Greek Islands and is also the birthplace of the father of all gods. Myths surrounding Zeus are still an integral part of Cretan culture. The birthplace of the Minoan civilization, one of the world’s oldest civilizations, the island has long been a crossroads of peoples and cultures. After the fall of the Minosian kingdom, Mycenaeans, Dorians, Romans, Byzantines, Arabs, Venetians, and Ottomans passed through Crete and left their own footprints. The rich mosaics derived from this historical influence can still be seen in archaeological remains and architectural layers. What attracts and fascinates the eye above all else is the wild yet fertile nature. A small paradise stands quietly at the foot of the mountains that crisscross the island.
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-b12445e76b0d074688eaf49d8a405049-3900×2183.jpg The Walking Society No. 17 – Crete An island where time has stopped. Island of the Gods. Like the Minoans who once lived here, this island continues to innovate. It is full of creative people as well as nature, cultural heritage, and art. Iliana Malihin Winemaker “Daughter of Crete” talks about roots and rebirth Grape vines and olive groves spread deep in the mountains around the village of Melambes in the central Rethymno region. Born and raised in Athens, Iliana became drawn to the area after summer visits to her grandparents’ home and vineyards. Her grandfather inherited his love for this land, and in homage to that, her olive oil was named ‘Emmanuel’. After studying agriculture in Crete and studying oenology in Athens, Iliana began making her own wine. Her debut blend combines Crete’s indigenous Vidiano variety with Santorini’s Asetik, bringing the two Greek islands together for the first time in wine terms. In 2022, after a devastating fire, Iliana launched a crowdfunding campaign to help rebuild the area. You can live out her wild story in “The Walking Society” issue 17.
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-666ccb50ef753fde10758350159641ed-1280×640.jpg Iliana Malihin, The Walking Society No. 17 – Crete Nikos Tsepetis A multifaceted gourmand, including hotel manager and bakery owner Shining red marble counters and walls, the aroma of freshly baked goods, carefully arranged lemon zest and black sesame cookies, croissants, and Greek-style bagels called “Koulouli”. Red Jane Bakery by Nikos is named after Jane Fonda’s infamous Vietnam photo and was designed in collaboration with London-based lighting and furniture master Michael Anastassiades. This design-meets-gourmet hotspot in the heart of Chania, on Crete’s north-west coast, is another Nikos venture and is home to the very laid-back, very Mediterranean and very chic beachfront Ammos Hotel It’s near. And then there’s Nikos’ next joint venture, Garten, which focuses on wine and design. Full of ideas and carbohydrates, Nikos’ rule is to “keep evolving.”
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-d01b40a326510cf31a0469471a694e0a-3361×1680.jpg Nikos Tsepetis, The Walking Society No. 17 – Crete Sariki Beautiful traditional accessories born in Crete Crocheted scarves, which are often seen in fashion today, once had a deep meaning on the island of Crete. SARIKI is a turban-like headdress made of thick woven netting with fringe and tassels. Its origins date back to the Turkish period, after which it became a symbol of Cretan resistance. The secret of Sariki tradition lies in the colors. Black signified mourning and was worn both at funerals and in the months and years that followed. The tassels frame the face like tears, signifying sadness. White, on the other hand, was worn for celebratory occasions such as weddings. Here, the tassels represent tears of joy and symbolize the purity of being, free from sadness. Most of the time, life isn’t just black and white. That may be the reason why Sariki has gradually fallen into disuse. Still, Sariki remains a symbol of the Cretan spirit to this day. This is because, at the table and elsewhere, joy and sorrow, everything belongs to everyone and no one else.
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-2e955c7862a1f9e696682ed7e8fea846-2967×1485.jpg Sariki, The Walking Society No. 17 – Crete
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-aa065fd29916251e5060c10b4754e8b2-3900×3900.jpg [Campaign Shopper] From November 7th (Thursday), customers who make a purchase will receive their products at the Brand Campaign Shopper. *Excludes some stores *Since this is a campaign-limited shopper, it will end as soon as it runs out. The Walking Society – Issue 17 Crete
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-02fde2cd8dd56e3ca18f1933b73ca40b-1280×534.png Edition & Creation: Alla Carta Studio Brand Creative Director: Achilles Ion Gabriel Brand Art Director: Gloria Rodriguez Magazine Photography: Maxime Imbert Copywriting: Robin Sara Stauder Styling: Francesca Izzi Illustrations: Francesca Albergo Production: Hotel Production Video Video Director: Fele La Franca Dop: Andrea Nocifora Editing: Fele La Franca Editing Assistant: Roberta Netto Music: Too Young Special Thanks to Emmanuelis Angelakis Christos Bairabas Alex Brack Eva Grimm – Cretan Folk Art and Antiques Gallery Konstantinos Houlakis – Minoan Pottery Guillaume Mercier Nivritos Cultural Association Oloapitreps Ioannis Papadakis Arianna Sesia Sorry Mummy Evelina Evangelia Stoltidou Studio Levi Universo Maglia Hotel Production
https://prcdn.freetls.fastly.net/release_image/31308/179/31308-179-296f4e8a85583ccd676db32fa6168c68-368×415.png 【CAMPER】 Camper is a premium casual footwear brand born in Mallorca, Spain. There are 400 stores in about 40 countries around the world, and in Japan there are currently about 50 stores nationwide. The advanced design inspired by the rich nature of the Mediterranean Sea, the craftsmanship of artisans, and cutting-edge innovation combine to create the ultimate in comfort, making walking a fun and happy time. sublimate to. Wear Camper and enter an extraordinary world that is a little happier than usual. Walk, Don’t Run. (Let’s walk. Don’t run, slowly.) Camper Japan Official Online Store:
https://www.camper.com/ja_JP/ Camper Japan official Instagram: https://www.instagram.com/camper_japan/