[Yaman Co., Ltd.] Starts “Beauty Equipment Course” sponsored by Japan Cosmetic Certification Association
Yaman Co., Ltd. Press release: November 7, 2024 “Beauty equipment course” sponsored by Japan Cosmetic
Certification Association begins Our developer explains the technology of facial beauty devices that you may know but don’t understand. By enlightening the correct knowledge of beauty techniques, it will be easier to choose a facial beauty device With the slogan “Changing beauty.”, YA-MAN Co., Ltd. (Location: Koto-ku, Tokyo, CEO) continues to challenge the evolution of beauty globally with the power of technology. On October 29, 2024 (Tuesday), President and CEO Takazo Yamazaki held a “Beauty Equipment Course” sponsored by the Japan Cosmetic Certification Association at “YA-MAN the store GINZA”. The course was taught by Miho Kuboi, a tech strategist and deputy general manager of Yaman Co., Ltd.’s development division, who was certified by the Japan Cosmetic Certification Association, a cosmetics expert, to explain the mechanisms and energy characteristics of technologies used in home beauty devices. We provided an explanation for cosmetic concierges.
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effectiveness from a dermatological perspective. In addition to reorganizing the existing research system into a lab at the Facial Muscle Research Institute, we are conducting joint research with the Department of Dermatology, Graduate School of Medicine, the University of Tokyo, and publishing papers in academic journals. We aim to establish beauty technology. However, in the home beauty equipment market that has been expanding in recent years, there is a wide range of price ranges from expensive to cheap, and we have received many feedback from customers saying, “I don’t know what criteria to use when choosing one.” Regarding the technology installed in the device, the current situation seems to be, “I’ve heard various names, but I don’t really understand the mechanism of action.” Against this background, the Japan Cosmetic Certification Association, which is staffed by cosmetic concierges who are highly interested in beauty products, asked us to hold a seminar because there are many people who want to learn about beauty equipment. In addition to this, our company’s desire to help customers choose the correct equipment for their own concerns has led to the implementation of this course. In this course, Kuboi will not only explain the fundamental technology installed in facial beauty devices, but also take into account the frequency characteristics of RF (radio waves) when applied to the skin, the frequency and power of EMS, and the balance of sensation. Lectures on topics such as device design were given from the perspective of a developer. In addition, he explained that the approach to solving problems differs depending on the development philosophy and aim, and the design of the equipment differs. She concludes by saying that the key to choosing a beauty device is to understand the technology installed in it, then “understand how it was made, and determine whether it suits your concerns and purpose.” During the Q&A session after the lecture, many questions were asked regarding facial beauty devices, demonstrating the high level of interest in beauty devices. As a leading company in beauty equipment that started out as a business-use product, we will continue to hold courses related to “beauty technology” in collaboration with the Japan Cosmetic Certification Association. By holding the course, we aim to spread the correct understanding of beauty technology and provide a better skin care experience, leading to further development of the beauty equipment industry. ■Implementation overview Event title: “Beauty equipment course” sponsored by the Japan Cosmetic
Certification Association Date and time: October 29, 2024 (Wednesday) 10:00~ / 14:00~ Location: YA-MAN the store GINZA 2F Lecturer: YA-MAN Co., Ltd. Development Headquarters Deputy Head Tech Strategist Miho Kuboi Facilitator: Aya Umehara, Japan Cosmetic Certification Association ■About Yaman Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/19071/470/19071-470-2c697ae3c198a6c9b2dd2b0a2e3aaffe-3900×749.png Since our establishment in 1978, we have focused our efforts on creating innovative products, leveraging our strengths in algorithm design, such as the development of Japan’s first body fat meter*, backed by our technological development foundation as a manufacturer of precision electronic equipment. I did. Starting with beauty equipment for commercial use, we have progressed to beauty equipment for home use, and as a manufacturer specializing in beauty equipment, we have adopted the slogan “Changing beauty.” We will continue to create dreams and surprises of becoming beautiful with cutting-edge technology and ideas that change common sense. We will deliver it to you. *In the impedance method that measures at four points on the hands and feet Address: Shingu Building, 2-4-2 Toyo, Koto-ku, Tokyo 135-0016 Corporate site: https://www.ya-man.co.jp/ Instagram official account: https://www.instagram.com/yaman.official/ *1 Fuji Keizai Co., Ltd. “Beauty & Health Home Appliance Marketing Trend Data 2020” 2018-2019 Results, “Beauty & Health Home Appliance Market/Related Services Trend Data 2023-2024” 2020-2022 results, as a manufacturer’s share of all beauty appliances in Japan in the facial beauty appliance category *Information as of the date of announcement. Please note that the information may differ from the latest information.
