Toyoshima Co., Ltd. Participated as a partner company for the first time in Mercari’s “Green Friday Project 2024 ~Fashion Fest with Zero New Items~”

[Toyoshima Co., Ltd.] Participating as a partner company for the first time in Mercari’s “Green Friday Project 2024 ~Fashion Fest with Zero New Items~” ​
Toyoshima Co., Ltd. Press release: November 7, 2024 Participating for the first time as a partner company in Mercari’s “Green Friday Project 2024 ~Fashion Fest with Zero New Items~” ~Under the clothing circulation project “WAMEGURI”, we collect and recycle the final inventory of clothing generated at events~ Toyoshima Co., Ltd. (Headquarters: Naka-ku, Nagoya, President: Hanshichi Toyoshima), which promotes comfortable lifestyle proposals, will be owned by Mercari Co., Ltd. (hereinafter referred to as “Mercari”) from November 22, 2024 (Friday) to November 2024. As a partner company, we will be participating in the “Mercari Green Friday Project 2024 ~Fashion Festival with No New Items~” to be held at Tokyu Plaza Harajuku “Harakado” (Shibuya-ku, Tokyo) for three days on the 24th (Sunday). This event proposes ways to enjoy sustainable fashion by reusing, repairing, and upcycling clothes, and Toyoshima will collect the final stock of clothing from each booth using the WAMEGURI scheme. , we will continue to recycle resources.
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Since Teshima produces 2-3% of the apparel products supplied in Japan, we thought it would be possible for our company to take some responsibility for the 66%*1 of clothing that is disposed of. In January 2022, we launched WAMEGURI, a project to recycle discarded clothing in Japan. This project aims to collect clothing in Japan, sort and spin it at a factory in Japan, with the exception of some processes, and recycle the recycled products that go through this process. *Ministry of the Environment “Sustainable Fashion ( https://www.env.go.jp/policy/sustainable_fashion/ )” Mercari will hold a large-scale sale for three days from November 22nd (Friday) to November 24th (Sunday), 2024, in line with “Green Friday*2”, a movement originating from Europe and America that raises awareness of sustainable consumption on the same day as Black Friday, a large-scale sale. “Mercari Green Friday Project 2024 ~Fashion Fest with No New Items~” will be held at Mercari Green Friday Project 2024 – A fashion festival with zero new items – is a festival that proposes ways to enjoy sustainable fashion by making use of reusing, repairing, and upcycling clothes. There will be a “Sustainable Fashion Show with No New Items”, a barter booth “Bing One Get One Free” where customers can bring in clothing they no longer need and exchange it for what they want, and experience upcycling and repairing clothes that can still be worn. A booth will be set up where you can enjoy it. Each event and booth will utilize items collected from clothing collections conducted by Mercari and Reform Studio between October 11th and November 8th. *2…Green Friday is an environmentally friendly and sustainable campaign that aims to combat the overconsumption typified by the large-scale sales held on Black Friday (Friday after the fourth Thursday in November), and to encourage people to take care of things and use them for a long time. This is an initiative aimed at educating people about safe consumption. In Europe, where efforts are being made ahead of others, events such as exchange events for unwanted clothing and workshops to teach people how to repair and continue using items are held around the same time as Black Friday. Toyoshima will be participating in this event as a partner company for the first time. If event participants bring to the venue clothing that is still usable and lying around in their homes, it will be exchanged for items prepared at the venue, such as reused items provided by
apparel-related companies and clothing collected in advance. Under the scheme of the “WAMEGURI” project, the final inventory of clothing generated at the “Bing One Get One Free” barter booth and the clothing that could not be used at each booth from the pre-collection will be collected under the “WAMEGURI” project scheme. We will return the waste to recycled materials. The WAMEGURI project will continue to aim to recycle discarded clothing by turning it into new items through collaboration with everyone. ■About the “WAMEGURI” project The “WAMEGURI” project collects four materials, including plastic bottles and clothing made of cotton, wool, and feathers, and, with some exceptions, is sorted and spun at a factory in Japan to be reborn into new items. is. Our goal is for the recycled products that go through this process to be recycled. In addition to these four materials, we will also work with you to create a system to recycle unnecessary items from daily life. [WAMEGURI URL]
https://my-will.jp/service/wameguri/
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https://prcdn.freetls.fastly.net/release_image/27658/296/27658-296-4a5c89ef5b295c2e610184a1f318342e-736×255.jpg [Lifestyle proposal trading company] Toyoshima Co., Ltd. Founded in 1841. Based on over 180 years of experience, we have expanded our business areas in response to the changing times. We are
comprehensively responsible for the fashion industry’s supply chain, from global raw material arrangements to final product planning, production management, and delivery. In addition, as a company that proposes sustainable lifestyles, we are developing sustainable materials and functional products toward a Society 5.0 society, and providing services that utilize information technology through investments in and partnerships with tech ventures. We will proceed with this. Since 2019, we have adopted “MY WILL” as a statement to express our company’s stance. https://www.toyoshima.co.jp/