Influencer MAIMAi (Heart) becomes #Maaratan at home | Top Malatan official ambassador | Saishi ambassador (PR) @OUCHIDE_MARATAN #Maaratan
Nexstar Co., Ltd. Press release: November 7, 2024 Influencer MAIMAi (Heart) becomes #Maaratan at home | Top Malatan official ambassador | Saishi ambassador (PR) @OUCHIDE_MARATAN #Maaratan [delicious & beauty komachi] Official ambassador of “Mala tan at home” that “deliciously obtains health and beauty” | As a sa-mei ambassador, I will share the charm of maratan nationwide We will deliver it to you.
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https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-a228db1335053201e45a821de7030243-1706×960.jpg Maratan at home ( https://maratan.tokyo/ ) What is The main store is in Shin-Okubo. Top Malatan Shin-Okubo Main Store ”
https://tabelog.com/tokyo/A1304/A130404/13183459/ A D2C brand of frozen Mala soup that makes it easy to enjoy the taste of this famous restaurant at home. Ouchi Malatan, an exquisite authentic spiced spicy soup that has become familiar to the Japanese palate, is easy and quick to prepare for anyone, and has become a hot topic throughout the country, especially in Tokyo, as a delicious, healthy and beauty food. Collaborative products with influencers and celebrities have also become a hot topic on social networking sites such as Instagram. ◻︎Charm of Malatan at home
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-38b6ee9d8df45adba301dfaf37d17197-1280×720.jpg For Malatan at home [Delicious] [Healthy] [Safe] [Easy] There are four charms. The four charms born from the craftsman’s commitment are displayed on the homepage ( https://maratan.tokyo ) is introduced here. [Delicious] Malatan at home is an authentic spiced spicy soup that is tailored to Japanese tastes. The base soup is a double soup consisting of light chicken soup that concentrates the flavor of chicken and Japanese soup stock that has the aroma and richness of grilled chin. [Healthy] One cup of spicy Malatan is only 192kcal, low in sugar, low in fat, and gluten-free. [Safety] Ingredients include domestic chicken, yuzu from Tokushima Prefecture, flying fish (grilled chin) from Kagoshima Prefecture, and other carefully selected Chinese herbs (spices). . [Easy] Anyone can easily prepare this carefully prepared Mala tongue at home in just 3 minutes. Even leftover vegetables in the refrigerator can be transformed into authentic spiced malatan. For more information, please check our homepage and each SNS. Official website: https://maratan.tokyo/ Official Instagram: https://www.instagram.com/ouchide_maratan/ Official X:
https://twitter.com/OUCHIDE_MARATAN
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-5495b087c3f03dc165062092ac0fb3be-1568×1044.jpg ◻︎Background and overview of appointment as ambassador
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-7b42be41e8a0d52e80008b1efb3c60fc-650×1075.png Madara soup attracting attention all over the world “Mala Tan at Home” is a D2C brand of frozen soup vermicelli noodles that mainly uses Mala Tang. Malatang (mala tang) is a soup that is popular in China and is made with stewed spinach and vegetables, and is characterized by the numbing sensation of the Chinese pepper and the spiciness of the chili pepper. It is attracting attention all over the world as people become more health-conscious. Malatan is still not well known in Japan. We wanted to spread the appeal of Malatan, a low-calorie, low-sugar, and gluten-free food in Japan, so we have entered into a partnership with Malatan as an official ambassador. We will continue to focus on developing new products and improving quality, and will work with MAIMAi (Heart) to disseminate information so that we can deliver it to everyone across the country. ◻︎ Comment from MAIMAi (Heart)
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-b6699a52f9d6e6c699fcb26e9942b092-1706×960.jpg MAIMAi (heart). I’ve always loved food, and I’m also addicted to spicy food, so I sometimes go out to eat super spicy food. However, I tend to gain weight easily and I don’t like going to the store by myself, so making Malatan at home is perfect for busy people because you can add your favorite ingredients and make it quickly and easily. , I thought it was very appealing because it arrived frozen so I could eat it whenever I wanted, and most importantly, it was healthy. There are many flavors and spiciness levels, so I think you’ll be able to find your favorite flavor. I think it will be delicious for all kinds of people, including people who don’t like spicy food, people who like it very spicy, and people like me who love eating but are worried about gaining weight, so I hope everyone will give it a try. MAIMAi (Heart) Official Instagram @maaaimai3 https://www.instagram.com/maaaimai3 ◻︎ Check out the anti-stealer guidelines
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-0e4701a0fa4d1934224b00c91d34185f-1703×961.jpg Compliance with guidelines under the Stealth Marketing Prevention Act From October 1, 2023, based on the Act on Premiums and
Representations, regulations have been tightened for advertisements displayed by businesses such as stealth marketing by requesting or instructing a third party. When we do business with creators, we sign NDAs (non-disclosure agreements) and thoroughly check the stealth marketing prevention guidelines established by the Consumer Affairs Agency, in order to expand the range of services that companies can rely on with confidence. Regulation of displays that make it difficult for general consumers to discern that they are from a business operator (Cabinet Office Notification No. 19, March 28, 2020) Based on the provisions of Article 5, Item 3 of the Act on Prevention of Unjustifiable Premiums and Misleading Representations (Act No. 134 of 1960), “General The following will be designated as “labels for which it is difficult for consumers to distinguish whether they are labels from a business operator” and will come into effect from October 1, 2021. “Displays that make it difficult for general consumers to discern that they are the display of a business” Displays made by business operators regarding transactions of goods or services that they supply, which are deemed difficult for general consumers to discern. Guidelines established by the Consumer Affairs Agency ◻︎Started providing “Sa Mei Malatan (Sauna exclusive Malatan)” to hot bath and sauna facilities nationwide “Samei Malatan (Maalatan for sauna use) ” What is
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-7817af04c5fec70a439070cefba094ea-960×1706.jpg More compassion from within your body. You can replenish the minerals lost in the sauna ・Product name Saishi Malatan (Maalatan for sauna use) ・Features Mala tan is a delicious way to replenish the magnesium, potassium, and sodium lost through sweat during sauna sessions. We use “fresh vermicelli” made from “Aosa”, which contains a lot of magnesium and potassium, and “sweet potato starch” and “potato starch”. Ideal for replenishing minerals from sweating after sauna. It also contains over 30 types of original blended spices. ・Brand Malatan at home https://maratan.tokyo/ ・Taste The double soup made with domestic chicken’s tanrei soup and domestic grilled chin soup is exquisite. The original thick and chewy raw vermicelli has a texture and
deliciousness that you have never experienced before. ◻︎ To everyone at hot bath facilities
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-a690d0fd06770e03d751bd1787f9b8e6-1706×960.jpg ・How to provide to facilities We will send you the soup and vermicelli in a frozen state. ・Cooking method at the facility Anyone can easily cook it. Just bring the frozen soup to a boil in one pot, add the ingredients and vermicelli noodles, and simmer for 3 minutes. ・Topping ingredients can be ingredients that are on the verge of being discarded You can use a wide range of ingredients, including vegetables and meat. Detailed information (you can download the PDF file) ◻︎ Powerful support from Malatan at home for facilities that use “Saime Malatan (Sauna-specific Malatan)”
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-4242a37345a7280438e43ebbebc8a40a-640×359.jpg Miyu Ito Channel https://youtu.be/ButlOU3Jaq8?si=rLVY5oNYtlWAwEol You can consult a “Maala Tan Ambassador” for free at home to promote your hot bath facility Malatan at Home has over 200 ambassadors, and their cumulative number of followers has reached over 15 million.
Ambassadors will also contact hot spring facilities that carry our products to promote their products. ◻︎ Offer example
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-003b58f61ac9b64043bcc06b8a7eeda9-1498×1054.jpg Provided to Private Sauna Village “KOKAGE.”
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-cae64a610b211d338c015381a4e9acbb-1567×1045.jpg Provided to Private Sauna Village “KOKAGE.”
https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-504174da0d6b941aa9662d5e8ff043e2-960×1706.jpg Original barrel sauna made of domestic cypress First offering facilities As the first offering of “Saime Malatan (sauna-specific Malatan)” Lake Kizaki in Omachi City, Nagano Prefecture. It will be available at “SAUNA STAND KOKAGE.”, a private sauna located on the shore of a lake created by snowmelt water from the Northern Alps. The ultimate sauna time spent in an original Japanese cypress barrel sauna will be an even more appealing experience As a meal before and after the sauna, we will provide sauna users with “sauna-specific mala tan” (sauna-specific mala tan). You can enjoy the exquisite Malatan while enjoying the spectacular view of the lakeside. Official website: https://saunastandkokage.com/ Official Instagram: @sauna_stand_kokage https://www.instagram.com/sauna_stand_kokage/ ◻︎ About food loss (SDGs 12-3) Reducing food loss is part of Goal 12 of the Sustainable Development Goals (SDGs), which aims to “ensure sustainable
consumption and production patterns” worldwide. Reducing food waste contributes to achieving this goal by promoting the efficient use of resources and supporting food security and sustainable food production systems. Our Mala Tan business has two aspects: the concept of “home” for individuals, and the “wholesale” to sauna facilities and restaurants. We are confident that we can make a small
contribution to reducing food waste by finely chopping the vegetables and meat that are left in the refrigerator from everyday life and adding them to our special medicinal soups. In addition, by using a menu called “Daily Malatan” at restaurants, it is possible to effectively utilize stocked ingredients and reduce food waste. “Delicious and Beautiful” – Our philosophy is to keep ourselves and the earth beautiful through delicious Malayu. ◻︎ Inquiry regarding this matter Malatan Co., Ltd. at home Hiroshi Nihei Email address: hirofumi@nexter.tokyo ◻︎About Nexstar Holdings
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https://prcdn.freetls.fastly.net/release_image/29866/147/29866-147-e8c1ef39328004ca22d9b9c1337bd043-650×430.jpg Nexter is an SNS marketing company that is in its 13th year. In addition, our group companies are developing UGC media, IP production, D2C/P2C brand businesses, etc. from the system consulting field. Business company name: Home Malatan Co., Ltd. (D2C | P2C brand business) Name of person in charge: Co-representative directors Yukio Hosoda, Yu Saito Directors Hiroshi Nihei, Takahiro Miyata Holding company name: Nexstar Holdings Co., Ltd. English notation: Nexter Inc.｜Nexter Holdings. Head office location: LaTour SHINJUKU Garden 29F, Sumitomo Fudosan Shinjuku Garden Tower, 3-8-3 Okubo, Shinjuku-ku, Tokyo Representative name: Representative Director, President and CEO Yukio Hosoda Number of staff: 42 (including group total, outsourced work, and part-time workers) Capital: 124,284,842 yen (group total, including capital reserves Official website:
https://nexter.tokyo/companyprofile/ Official X: @nexter_tokyo https://twitter.com/nexter_tokyo Official Instagram: @nexter_tokyo https://www.instagram.com/nexter_tokyo/ D2C brand business: #Malatan at home “komachi” released on February 12, 2021 D2C brand business: #Malatan at home “komachi” sales start on February 19, 2021 Hana Imai collaboration! The number of meals sold exceeded 10,000 in 3 weeks from the start of sales! “Spicy Malatan” orders flooded! Malatan x Hana Imai collaboration “Spicy Malatan” now on sale at home! D2C brand business: Developed collaboration product of Keiko Maruyama x Akuri Miura’s “Mala tongue at home” Nexstar starts selling Keiko Maruyama x Akuri Miura’s “Mala Tan at Home” collaboration product! Nexstar Co., Ltd. starts selling “Mala Tan at Home” collaboration products with Bachelor 1 Queen Ai Aokawa! Nexstar starts selling popular TikToker Honopisu’s “Mala Tan at Home” collaboration product! Nexstar Co., Ltd. starts selling popular Instagrammer Hiyoko Senpai’s “Mala Tan at Home” collaboration product! Nexstar starts selling collaboration products of “Terrace House” core member Hana Imai and Mala tan at home! Nexstar Co., Ltd., Ebisu Muscats core member Yuki Yoshizawa x Malatan collaboration products are now on sale at home! Malatan has renewed his homepage at home! [Saishi Kakumei] Released Malatan for sauna use! #Malahtan at home | Top Malatan will create a new healthy sauna culture with saunas across the country Held in Ebisu! We will provide “sauna-specific Malatan” at the sauna pop-up event [Sa Mei Kakumei] Keika Nakajima also highly praised it! Get delicious health and beauty Influencer Hiroko Watai becomes #Maaratan at home | Top Malatan official ambassador (public relations officer) @OUCHIDE_MARATAN Influencer Mizuki������������ becomes #Maaratan at home | Top Malatan official ambassador (public relations officer) @OUCHIDE_MARATAN Influencer Natsumi Kuon has been appointed as the official ambassador (public relations officer) of Malatan at #Home | Top Malatan @OUCHIDE_MARATAN Influencer Yuriko Okada becomes #Maaratan at Home | Top Malatan Official Ambassador (Public Relations Officer)
@OUCHIDE_MARATAN Influencer Hime becomes #Maaratan at home | Official Maratan Ambassador | Sa Mei Ambassador (PR) @OUCHIDE_MARATAN #Māratan at home will provide “Sa Mei Mala Tan” to the warm-up event “Bizumi Night Market” held in front of Shimokitazawa Station [Sa Mei Kakumei] Influencer si (Heart) becomes #Maaratan at home | Top Malatan official ambassador | Sa Mei ambassador (Public Relations) @OUCHIDE_MARATAN #Maaratan Influencer KYOKO SHIBUYA becomes #Maaratan at home | Top Malatan official ambassador | Saishi ambassador (public relations) @OUCHIDE_MARATAN #Maaratan Influencer Mariko Ogata becomes #Māratan at home | Top Maratan official ambassador | Saishi ambassador (Public Relations) @OUCHIDE_MARATAN #Maratan #Malatan at Home will be supporting the camping event “TARPtoTARPtoCAMP vol.10” held at Fuji Tomato Field! #Mayayu Influencer Mikai Sora #Maaratan at Home | Top Malatan Official Ambassador | Saishi Ambassador (Public Relations Officer) @OUCHIDE_MARATAN #Maaratan Influencer Yukina Ichikawa becomes #Māratan at home | Official Maratan ambassador | Sa Mei ambassador (Public relations) @OUCHIDE_MARATAN #Māratan