[Asahi Beer Co., Ltd.] Limited time event “ZERO by SUMADORI-BAR” will be held from November 8th to 10th at Tokyu Plaza Harajuku “Harakado”
Asahi Beer Co., Ltd. Press release: November 7, 2024 Limited time event “ZERO by SUMADORI-BAR” will be held from November 8th to 10th at Tokyu Plaza Harajuku “Harakado” Distributing Sumadori culture from the perspective of Generation Z over 20 years old Sumadori Co., Ltd. (Headquarters Tokyo, President Tetsuya Takahashi) will hold a limited-time event “ZERO by SUMADORI-” as part of the “SOCIAL INNOVATION WEEK 2024″*1 program hosted by Shibuya Mirai Design (Representative Director Hideki Koizumi). BAR” will be held from November 8th to November 10th at Tokyu Plaza Harajuku “Harakado” 4F Harappa. *1： https://social-innovation-week-shibuya.jp/
disseminate Sumadori culture to young people, Sumadori ambassadors in their 20s will be involved in planning and management, and events will be held from the perspective of Generation Z. On November 10th, Bunka Fashion College will hold a fashion show called “Fashion and Cheers”*2, where people will showcase coordinations inspired by the drinks offered at “SUMADORI-BAR SHIBUYA.” The highlight is the expression that combines fashion and the diversity of drinking styles. *2: Admission is for people over 20 years old Also on the same day, Sumadori Co., Ltd. CMO Satoshi Motoda, Associate Professor Junichi Nakatani of Kanto Gakuen University’s Faculty of Economics, Associate Professor Hisashi Yoshimoto of the University of Tsukuba, and Professor Yoko Yamaguchi of Bunka Fashion College will discuss the future of Sumadori and industry-academia collaboration. “Smart Drinking – Industry-Academia Collaboration Project” will be held in the space next to Harakad Harappa Cafe. Sumadri will collaborate with Shibuya Mirai Design, a general incorporated association, to launch the “Shibuya Smart Drinking Project” in June 2022, which aims to contribute to safe, secure and clean urban development and realize a society where people respect the diversity of drinking styles. I did. We have strengthened the promotion of understanding about alcohol through seminars on responsible drinking and disseminating information on responsible drinking. This year, under the theme of “Change the futute,” we are implementing initiatives in collaboration with various local governments, companies, and universities. Through this event, we aim to create an opportunity to experience Sumadri and create a society where both people who drink alcohol and those who do not drink alcohol can enjoy it. Name ZERO by SUMADORI-BAR Venue Tokyu Plaza Harajuku “Harakado” 4F Harappa Date and time November 8th (Friday) – November 10th (Sunday) 11:00 – 21:00 (L.O 20:00) Menu Sumatake 500 yen (tax included) 500 yen (tax included) 700 yen (tax included) Image
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