[Austance Co., Ltd.] [Archives now available] Over 1,600 people have applied! Market Conference ~ Aging Energy Conference 2024 ~ Event report released
Austance Co., Ltd. Press release: November 7, 2024 [Archives now available] Over 1,600 people have applied! Market Conference ~ Aging Energy Conference 2024 ~ Event report released Minister of Finance Katsunobu Kato, Kao, L’Oréal Japan, and others took the stage, and approximately 1,000 people participated on the day. Each session featured lively discussions between current marketers and experts.
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-314ebd51bca1c57f5ba8e47dfe74217f-3000×1953.jpg
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-b45bde2e51959add3abe8b63ae2793c7-3000×2000.jpg Austance Co., Ltd. Representative Director and President Ryoto Kikukawa
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-ec92f0a6570a058d9166b29fc5d189f7-3000×2000.jpg Minister of Finance Katsunobu Kato With the theme of “Towards a healthy and long-lived society – doubling income and active
participation of seniors,” discussions were held on how to create an environment where seniors can work comfortably, and how to create a society where they can take on challenges without fear of failure even as they grow older. . Opinions were exchanged from both sides on how policy and business can work together to realize the social
participation and success of senior citizens. SESSION.1 Improving customer loyalty is the key – present and future of the beauty industry
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-1914f987206e9253398478caeb2175f9-2000×1333.jpg Kao Corporation Mr. Yuya Hayashi
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-65629a92d3395041df66d7d0dd734acc-2000×1333.jpg Japan L’Oréal Co., Ltd. Mr. James Maeda The Kao x L’Oréal session introduced their respective marketing methods and case studies under the theme of “Improving customer loyalty is the key – the present and future of the beauty industry.” We discussed how to gain “attachment” and “trust” from the senior generation based on past achievements. SESSION.3 The true value of senior DX ~ The secret to building relationships with customers using digital technology
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-9d41de5702eeeee65496744667a92e7e-3000×2000.jpg Suntory Wellness Co., Ltd. Jun Isoda
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-b6f11583358c447e3aa83c50c8cd7778-3000×1960.jpg (Left) Mr. Tsuyoshi Hashiguchi, Hankyu Travel Co., Ltd. In the Suntory Wellness x Hankyu Travel Agency session, the theme was “The true value of senior DX – the secret to building relationships with customers using digital technology,” and discussions were held on creating customer-oriented services and using digital technology to communicate with seniors. . SESSION.5 Learn from the case of Saishunkan
Pharmaceutical Co., Ltd. – What is senior marketing that focuses on changes in values?
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-90898df8c5cd31a59745768236b76dc6-3000×2000.jpg (Right) IT Evangelist Masako Wakamiya (Left) Shinichiro Fujiki, Saishunkan Pharmaceutical Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/18508/136/18508-136-9d2c84d4598d9d91b92fe9a2a62e4614-3000×2000.jpg (Left) Moderator Yuka Tanimoto, Forbes JAPAN In “Learning from the case of Saishunkan Pharmaceutical Co., Ltd. – What is senior marketing that focuses on changes in values?”, we discussed marketing that corresponds to the diversifying values and lifestyles of seniors. We considered new ways of interacting with customers that are necessary to realize the well-being of seniors. ■About archive distribution Regarding the archive distribution of the conference, some sessions are being distributed. If you are interested, please check the link below. ▼Click here for archive distribution posting form
https://ostance.com/lab/seminars ■About next year’s event The senior market is expected to grow further in the future. We would like to continue to provide you with opportunities that will lead to market creation in a super-aging society. Also, the next time we hold the event, we will offer new initiatives that we were not able to implement this year. ■Contact information Aging Energy Conference2024 Secretariat Contact: info@ostance.com ■Austance Co., Ltd. Austance Co., Ltd. Operates one of Japan’s largest community services for seniors (390,000 members*), “Hobby Club”, as well as many companies that operate businesses for seniors. We provide a wide range of solutions from business development to marketing growth. Company name:Austance Co., Ltd. Address: 6F, Naganuma Building, 2-14-10 Shibuya, Shibuya-ku, Tokyo Established date: January 9, 2015 Representative: Representative Director and President Ryoto Kikukawa Official website https://ostance.com/ Senior research institute “Senior DX Lab” https://ostance.com/lab *Includes email members