[Morinaga Milk Industry Co., Ltd.] A pasta shop with unlimited “Craft 100% Parmesan cheese” is now open! Abareru-kun and the world-famous “Cheese Uncle” who came to Japan for the first time will challenge you to a fun and smooth “Cheese Humming Showdown.” Asuka Kishima tastes it!
Morinaga Milk Industry Co., Ltd. Press release: November 7, 2024 A pasta restaurant with unlimited “Craft 100% Parmesan cheese” is now open! Abareru-kun and the world-famous “Cheese Uncle” who came to Japan for the first time will challenge you to a fun and smooth “Cheese Humming Showdown.” Asuka Kishima tastes it! Craft Parmesan Cheese “Powdered Snow Dancing Pasta Shop” Business period: Thursday, November 7th – Sunday, November 10th, 2024 Event venue: Eco Farm Cafe 632 (150-0001 6-32-10 Jingumae, Shibuya-ku, Tokyo) Ahead of “Cheese Day” on November 11th, Morinaga Milk will be holding an event at ECO FARM CAFE 632 (Jingumae, Shibuya-ku, Tokyo) for a limited time from Thursday, November 7th to Sunday, November 10th, 2024. 6-32-10), we will open Craft Parmesan Cheese “Powdered Snow Dancing Pasta Shop” as a pasta shop where you can enjoy unlimited “Craft 100% Parmesan Cheese”. Recently, due to rising prices, many restaurants are charging for powdered cheese, so we opened this store with the desire to enjoy smooth Parmesan cheese to your heart’s content. Prior to the opening of the store, as the first customer, Comedian Abareru-kun, model Asuka Kijima, and Baldssare Scilla, also known as “Uncle Cheese”, who is a hot topic on social media all over the world, came to Japan for the first time from Italy for this day, and we held an opening event. did.
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https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-4af316279434215b22f3866d1e4d18df-3900×2600.jpg ■Mr. Takashima is surprised that powdered cheese can be stored at room temperature after opening! “I misunderstood that it was refrigerated” At the beginning of the event, Takayuki Fushimi from Morinaga Milk’s Cheese Business Marketing Department gave a speech on behalf of the organizers, commenting on the opening of the store, saying, “Due to rising prices, many restaurants are charging for powdered cheese. In the midst of all this, we opened our store with the hope that you can enjoy smooth Parmesan cheese to your heart’s content.” Next, Abareru-kun and Asuka Kishima took to the stage as the first customers of Craft Parmesan Cheese’s “Powdered Snow Dancing Pasta Shop.” First, Abareru-kun introduced himself by saying, “Hello, I’m Abareru-kun, give me cheese.” Ms. Takashima, who took to the stage wearing a special outfit for today, commented, “I chose a green skirt that was inspired by the product color, and because it was made with powdered cheese, I chose a pure white knit that was inspired by a pasta shop with powder snow falling in it.” When the topic moved on to how to store powdered cheese, Abareru-kun, who heard about the method of storing powdered cheese that about 80% of people did not know about, “storage at room temperature after opening,” replied, “I put it in the front of the refrigerator.” When it solidified, I used a scissors to break it up.” he said in surprise. *1 According to our research (May 2024) N=5,000 ■Abareru-kun and “Cheese Uncle” have a fun and smooth “cheese humming showdown”! Win or lose… Then, before enjoying the cheese sprinkled on it and enjoying it, a video of a special guest who came to Japan for the first time and sprinkled cheese on the pasta with a unique rhythm became a hot topic around the world on social media. Mr. Baldssare Scilla, also known as “Uncle Cheese”, took the stage. Titled “Japan vs. Italy Cheese Humming Showdown,” Abareru-kun and “Cheese Uncle” competed to see who could happily sprinkle cheese on pasta while having the participants “humming.” “Cheese Uncle” became a hot topic on SNS, showing off his unique rhythm and big smile, saying “Nenenenenenenebe~♪” (translation: Yu, yu, yu, snow~). As if to counter that, Abareru-kun rotates the cheese once and hums, reminiscent of a snowy country, saying, “Rurururururururururururu… this will make the fox come… Nenenenenenene this is how I put cheese on it.” Mr. Takashima looked at the results and decided which one looked more delicious with cheese on it. The winner was “Cheese Uncle”. In response to the decision, Mr. Cheese enthusiastically shook hands and said, “Nenenenenenenenenenene International,” and Abareru-kun said, “Nenenenenenenenenenene Japan,” as if to praise each other. At the end, the three of us ate pasta sprinkled with plenty of parmesan cheese. Abareru-kun commented, “It’s so delicious, the sourness of the Neapolitan and the mellowness of the cheese are the perfect combination!It’s quite sour, and the cheese makes it mellow.” Mr. Takashima commented, “It feels luxurious, and being able to sprinkle so much cheese on it makes me feel satisfied.” ■Event photos
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https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-6c5f77c120aff1541c000e9ef1bc2f8f-3900×2600.jpg “Opening event” implementation overview ■Date and time: Thursday, November 7, 2024 11:00-12:00 ■Meeting location: ECO FARM CAFE 632 (Piazza Annex 1F, 6-32-10 Jingumae, Shibuya-ku, Tokyo) ■Guests: Asuka Takashima, Abareru-kun, Baldssare Scilla ■Speaker: Takayuki Fushimi, Cheese Business Marketing Department, Morinaga Milk Industry Co., Ltd. ■Contents: Greetings from the organizer representative, brand/product introduction, talk session, photo session, box interview Who is Uncle Cheese (Baldssare Scilla)? A video of people sprinkling cheese on pasta to the unique rhythm of “Nenenenenenenebee~♪” (translation: Yu, yu, yu, snow~) has become a hot topic on social media all over the world. She is a popular influencer with a total of over 12 million views on TikTok and over 1.6 million likes. TikTok 481,000 followers https://www.tiktok.com/@baldassare570?_t=8gyr95PxrYu&_r=1 Instagram Number of followers: 361,000
https://instagram.com/baldassarescilla?igshid=YTQwZjQ0NmI0OA== Image
URL: https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-bcff5384ddd5f11da13d02fd2213b28a-295×338.png “Craft Parmesan Cheese “Powdered Snow Dancing Pasta Shop””
Implementation Overview
https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-17ac8880456d96c7b6b82242994f4714-3803×2558.jpg Morinaga Milk’s “Craft 100% Parmesan Cheese” will be available at ECO FARM for a limited time from Thursday, November 7th to Sunday, November 10th, 2024, ahead of “Cheese Day” on November 11th. We will open Craft Parmesan Cheese Powdered Snow Dancing Pasta Shop at CAFE 632 as a pasta shop where you can enjoy unlimited 100% Craft Parmesan cheese. November 7th marks the beginning of winter, and we are starting to feel the footsteps of winter little by little. Our concept is to create a restaurant where you can eat delicious and fun food by sprinkling as much parmesan cheese as you like, which is as smooth as powdered snow, before the onset of winter. As part of the original menu (for a fee) of Craft Parmesan Cheese’s “Powdered Snow Dancing Pasta Shop,” we will be offering original pasta devised by culinary influencers Momoko Futamatsu and Monkichi. Customers who order food will be provided with a bottle of “Kraft 100% Parmesan Cheese” and can enjoy sprinkling “Kraft 100% Parmesan Cheese” to their heart’s content. *We also offer regular menu items. In addition, we will promote the preservation method of powdered cheese, which 80%*1 of people did not know about, “storing it at room temperature after opening,” as they misunderstood that powdered cheese should be stored in the refrigerator.We also have content that allows you to experience how to enjoy powdered cheese. I will do it. *1 According to our research (May 2024) N=5,000 Please take this opportunity to fully enjoy the charm of “Craft 100% Parmesan Cheese”. ■Original menu supervised by Momoko Futamatsu and Monkichi Craft Parmesan Cheese’s “Powdered Snow Dancing Pasta Shop”‘s original menu includes the original pasta “Japanese-style pasta with wasabi and mentaiko and mustard greens” created by culinary expert Momoko Futamatsu, and the “fermented foods” We offer a total of four types: “Best Match Bolognese,” an original pasta created by chef Monkichi, “Neapolitan with outstanding tomato acidity,” and “Bacon and mushroom cream sauce with lots of milk.” The food menu comes with a bottle of “Kraft 100% Parmesan Cheese,” and you can enjoy sprinkling “Kraft 100% Parmesan Cheese” to your heart’s content. Offered menu: ・Japanese-style mentaiko and mustard greens pasta with wasabi ・Best match between fermented foods Bolognese ・Napolitan with outstanding tomato acidity ・Bacon and mushroom cream sauce with plenty of milk *ECO FARM CAFE 632’s regular menu is also available.
https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-fa570c426fbf8bfdd591e745052fb331-3900×2600.jpg ■Sales price: 1,000 yen (tax included) *Lunch time is a set price, dinner time is a single item price *The lunchtime set includes a plate of original pasta, salad, and baguette, along with soup and a set drink. ■Business hours: November 7, 2024 (Thursday) 16:00-21:00 Friday, November 8th, 2024 to Sunday, November 10th, 2024 11:00-21:00 ■Venue: ECO FARM CAFE 632 (Piazza Annex 1F, 6-32-10 Jingumae, Shibuya-ku, Tokyo) ■Inquiries: 03-3498-0632 ●Momoko Futamatsu Easy with SNS! delicious! A cooking expert who shares popular recipes. The only disciple of the popular cooking expert Ryuji. Based on the concept of “grabbing the stomachs of the people you like,” we are disseminating popular recipes that are currently trending. In addition to being active as a cooking researcher mainly on SNS, he has also received extremely high praise from various media. X: 86,000 people, Instagram: 162,000 people, TikTok: 52,000 people
https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-f61ff29470f6093afe5d9431e893502e-1045×1567.jpg ●Monkichi Monkichi is a chef who graduated from Tsuji Culinary School. “Make something with ◯◯~” “Drink on days when my wife is away” Popular cooking videos and recipes that can be easily made using ingredients and seasonings found at home, such as “Recipes”. Over 600,000 total followers on SNS. Developed “Narco Egg Sauce”. Book: “Delicious food that brings tears to your eyes even though it’s made with cheap ingredients” Instagram: 231,000 people, YouTube: 220,000 people, TikTok: 168,000 people
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https://prcdn.freetls.fastly.net/release_image/21580/1183/21580-1183-a0895d57986e01a3c83c0bcafe2984bf-422×1280.jpg About “Kraft 100% Parmesan Cheese” A 100% natural cheese made from grated aged Parmesan cheese from the United States. The ingredients are only raw milk and salt, and you can enjoy the authentic and rich flavor. It is also rich in calcium. By storing it at room temperature after opening, you can enjoy smooth and delicious cheese without hardening. *Kraft is a trademark of Kraft Foods, licensed under license agreement
