Lego Japan Co., Ltd. press release (2024.11.07) Lego Japan Co., Ltd. This year is the first weekday Christmas in 5 years! Holding a press preview “Build Your Christmas” proposing playful “Christmas home decoration ideas for adults” to enjoy Christmas at home Lego Japan Co., Ltd. (President and CEO: Michael Evenson/Location: Minato-ku, Tokyo; hereinafter referred to as Lego Japan) is preparing for the holiday season by creating home
decorations and Christmas decorations that combine Lego (R) items in interior spaces for adults. A press preview “Build Your Christmas” was held on Wednesday, November 6, 2024, to suggest ways to enjoy the event.
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https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-b06891f03258a1b564db62de3e28f3da-2000×2226.jpg A large interior book appeared in the center of the venue, and each page was filled with interior spaces displaying various LEGO (R) products and ideas for home decoration. One of the pages is designed so that the actual furniture pops out of the book, and on the chic red wall there are items such as “Lego(R) Botanical Christmas Wreath” and “Lego(R) Botanical Poinsettia” perfect for the holiday season. We proposed an interior that would put you in the Christmas spirit just by looking at the room, with items on display.
https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-161142e8979eca287a6b740b5a3f821d-2000×2302.jpg On other pages, a large Christmas tree is decorated with expressive gingerbread, Santa Claus, snowmen, and reindeer-themed LEGO (R) block ornaments. Items unique to Christmas such as “Lego (R) Santa’s Sleigh” are displayed, while the walls have unique interior decorations such as “Lego (R) Art Mona Lisa” and “Lego (R) Idea Van Gogh Starry Night”. Art works to accompany the event were lined up.
https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-6075726021eeeb5b3450bd901e9291e8-1500×1000.jpg In addition, the small book area is designed to resemble a children’s room, with Lego (R) blocks scattered throughout the room, including the walls and floor, creating a space that looks like children are playing, creating a Christmas gift for children. We have proposed items that are perfect for gifts. ■Create a gorgeous and unique interior just by combining LEGO (R) products! Inside the venue, we also set up two stylish spaces inspired by women’s and men’s rooms, and proposed incorporating LEGO® products into the interior. In a space inspired by a woman’s room, products from the colorful LEGO (R) Botanical Collection, including “LEGO (R) Flower Bouquet” and “LEGO (R) Icon Wildflower Bouquet,” are assembled in various flower vases. In it, we propose various decorating ideas and ways to arrange LEGO (R) products, such as combining fresh flowers and arranging LEGO (R) flowers one by one in a wall-hanging flower vase. I did.
https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-89f0c28af8d88169c763a4627167ce68-1986×805.png In a space inspired by a man’s room, authentic reproductions of the LEGO® Icon McLaren MP4/4 & Ayrton Senna and LEGO Technic Mercedes-AMG F1 W14 are placed in frames and hung on the wall. We proposed ideas for displays that would become accents in the room, rather than just placing them on the floor or shelves.
https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-573ca87323f16eaf5571085744b1b553-1931×886.png ■Adults will also be fascinated by the building experience in a space where you can enjoy the feeling of Christmas dinner! In the building experience area, visitors could try their hand at assembling a single “LEGO (R) Icon Rose Bouquet.” The table was decorated with “Lego(R) Christmas Table Decorations” and “Lego(R) Botanical Christmas Wreaths” in garland style, giving the atmosphere a Christmas dinner-like atmosphere, and visitors who experienced it said, “It’s been a long time since I’ve enjoyed Lego. (R) It was fun to put together the blocks!” and “Usually I just watch my children put things together, but it’s so easy and cute when I try it myself.” I could see them losing track of time and immersing themselves in the assembly. Image
URL: https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-c7618eef89acb0b88b537073cf88c548-1965×650.png ■A catalog introducing “Adult LEGO” products perfect for Christmas Scheduled to be distributed at LEGO (R) brand stores Starting Friday, November 8, 2024, LEGO (R) brand stores nationwide will be
distributing a catalog introducing LEGO (R) products and “adult LEGO” products that will liven up the holiday season and Christmas. Image
URL: https://prcdn.freetls.fastly.net/release_image/48417/182/48417-182-f361929e39fb12b0760d5b3401ae5bd1-2022×753.png LEGO and the LEGO logo are trademarks of the LEGO Group. (C)2024 The LEGO Group. LEGO(R) Consumer Service URL:
