[Eitaro Somoto Co., Ltd.] [Chisa Fujioka x Eitaro] Christmas limited Eitaro candy and fruit juice candy on sale
Eitaro Sohonpo Co., Ltd. Press release: November 7, 2024 [Chisa Fujioka x Eitaro] Christmas limited edition Eitaro candy and fruit juice candy on sale Eitaro Sohonpo Co., Ltd. (Head office: Nihonbashi, Chuo-ku, President and CEO: Masaki Hosoda, hereinafter “Eitaro Sohonpo”) will be established in November 2024. From Saturday the 16th, we will be selling “Chisaris Christmas Eitaro Candy/Juice Candy”.
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Christmas-themed squirrels and animals drawn by Chisa Fujioka. This is a Christmas limited package. It will also be available in New Year’s packaging as the third installment of the Chisaris series. ◆Comment from Chisa Fujioka “I drew a picture of the sister squirrels holding cute house-shaped sweets.When you look at the dopey reindeer’s face and the chirpy, handsome Santa’s face, you’ll gradually find it interesting and fun. I imagined a baby squirrel being spoiled by her beloved grandma in front of a warm fireplace, and a squirrel decorating it with stars. I want you to share your gentle feelings with someone. With this wish in mind, we designed the package so that when two fruit juice candy and two Eitaro candy are placed side by side, the illustrations connect.” ◆Product overview [Product name] ・Chisarisu Christmas Eitaro candy ・Chisarisu Christmas fruit juice candy [Price (tax included)] 648 yen each [Release date] Saturday, November 16, 2024 – Wednesday, December 25, 2024 [Stores available] Eitaro Sohonpo Nihonbashi main store, Eitaro Sohonpo online store, department stores nationwide, supermarkets, etc. ■What is Eitaro Sohonpo? Founded in 1818 (Bunsei 1). A Japanese sweets manufacturing and sales company headquartered in Nihonbashi, Tokyo. The company name originates from the name of Eitaro (later Yasubei Hosoda III) who opened the Nihonbashi main store in 1857 (Ansei 4). It has the oldest history in Japan as a candy manufacturer that is a member of the National Candy and Confectionery Industry Cooperative Association, and in addition to candy, it also handles fresh sweets, yokan, baked sweets, and anmitsu. In addition, we also offer concept-specific brands such as Ameya Eitaro (candy specialty), Nihonbashi Eitaro (casual packaging), Tokyo Piesen (Tokyo souvenirs), and Karadani Eitaro (health-oriented). Expand. In addition, our business partners range from department stores, mass retailers, transportation markets to shrines and temples. We have a corporate culture that respects “Knowing the past, learning the new,” and our manufacturing sites still use not only the latest machinery but also old-fashioned techniques and equipment. ●Homepage https://www.eitaro.com/ ●Online store https://www.eitarosouhonpo.co.jp/ ■Chisa Fujioka Profile Graduated from Joshibi University of Art and Design, Department of Painting, Major in Western Painting in 2000. For 17 years from 2001 to 2018, he was in charge of designing sweets packages for Western confectionery shop Saikotei in Tokyo, and his cute squirrel
illustrations became popular. He became known to many as the “author who draws squirrels.” From December 2021, he will design the cover image for the menu of the Italian wine and cafe restaurant
“Saizeriya”, which will attract attention. Currently, he is holding solo exhibitions at department stores across the country and presenting his works, while also working as an illustrator in various fields. His books include the poetry collection “Squirrel’s Harunatsu Akifuyu” (Akaakasha) and the picture book “Lily and Nuts’ Snowy Christmas” (Kosei Publishing).
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