Mass production of the difficult-to-drink glass “Yukkuri Beer Glass” decided! Free offer to restaurants nationwide / Start of year-end party plan / Year-round sales via mail order
Yoho Brewing Co., Ltd. Press release: November 8, 2024 Mass production of the difficult-to-drink glass “Yukkuri Beer Glass” decided! Free offer to restaurants nationwide / Start of year-end party plan / Year-round sales via mail order During the year-end party season in December, when the frequency of drinking parties is highest in the year, we propose a way to enjoy “drinking alcohol slowly” through “Yukuri Beer Glass.” I’m going.
https://prcdn.freetls.fastly.net/release_image/18582/57/18582-57-d6b5271706a0c145a4c9cdd191feb281-1980×1320.jpg
https://prcdn.freetls.fastly.net/release_image/18582/57/18582-57-65239fa25cccf909f60fae96ed874215-1280×720.jpg When we asked 741 alcohol drinkers about the frequency of drinking parties by month, it was revealed that December was the month with the highest percentage of respondents who answered that they do so once or twice a week or more. In December, the year-end party season, drinking parties are held more frequently than in other months, and it is thought that the total amount of alcohol consumed per month is higher than in other months. . Part 2: Approximately 77% of alcohol drinkers who learned about “Yukkuri Beer Glass” had a change in their perception and behavior “I tried to be careful not to drink too much” was the highest percentage, about 36%
https://prcdn.freetls.fastly.net/release_image/18582/57/18582-57-e27e8707f9c1f17f6ae26d8106c0e702-1280×720.jpg When we asked the 94 alcohol drinkers who answered that they were aware of the “Yukkuri Beer Glass” whether there had been any changes in their perception or behavior after learning about the “Yukkuri Beer Glass,” about 77% of them answered that they were aware of the “Yukkuri Beer Glass.” responded that there had been a change in their perception and behavior. 1st place was “I decided to be careful about drinking too much alcohol,” 2nd place was “I decided to drink alcohol slowly,” and 3rd place was “I started drinking alcohol slowly.” ” was the result. Through “Yukkuri Beer Glass,” we can see that consumers’ awareness of proper drinking has been raised to a certain extent. It was suggested that it is important to spread activities related to “Yukkuri Beer Glasses” in order to promote awareness of responsible drinking habits. A new thinner and lighter “Yukkuri Beer Glass” thanks to changes in manufacturing methods and materials The “Yukkuri Beer Glass” announced in July 2024 was made one by one by craftsmen using fire blowing and hand-weaving, and the issue was that the number of pieces produced was limited. In response to the better-than-expected response, with 2,750 applications received for the 10-piece lottery sale, and requests from restaurants to carry the products, we persistently considered mass production. As a result, we were able to mass produce glasses by changing the manufacturing method and materials. The new “Yukkuri Beer Glass” has been completed, keeping the shape and “difficulty of drinking” the same, but by changing the glass material, it is thinner and lighter than the first one.
https://prcdn.freetls.fastly.net/release_image/18582/57/18582-57-4e3eef62314a65e9b8a9cd976b1a52b3-2048×1365.jpg Left: Yukkuri Beer Glass offered in July, Right: Yukkuri Beer Glass offered this time Capacity 350ml that fits just one can of Yona Yona Ale Material Glass Size Diameter: Approximately 6cm Width:
Approximately 7.5cm Height: Approximately 16.5cm Weight: 90 grams Cleaning method Soak it in a diluted solution of neutral detergent and then rinse with water. Glass manufacturing Domestic We are offering 2 free glasses to 50 stores nationwide, recruiting stores to introduce “Yukkuri Beer Glass”! During the year-end party season, when it’s easy to drink too much, we’re looking for restaurants that have a passion for “spreading the joy of proper drinking with beer glasses!” Restaurants that do not carry Yona Yona Ale or craft beer can also apply. We will provide 2 free “Yukkuri Beer Glasses” to 50 stores from among those that apply. The application period is from 10:00 on Friday, November 8, 2024 to 23:59 on Monday, November 18, 2024. If you win, we will send you two “Yukkuri Beer Glasses” by December 1st (Sunday). Please read the recruitment requirements on the application form before applying. Target ◆Limited to 50 restaurants nationwide *Currently, restaurants that do not carry Yona Yona Ale or craft beer can also apply. Application conditions ◆ Stores that can offer “Yukkuri Beer Glass” throughout December ◆Store information can be listed on our website, SNS, etc. What we offer ◆ 2 free “Yukkuri Beer Glasses” *Only available in glass. No beer will be provided. *There is no need to return the glass. *If you need additional glasses, please purchase them from the official mail order site (charges apply). (*The arrival date may be in the new year.) Apply ◆Restaurant recruitment form ( https://yohobrewing.com/story/story-5318/ ) Schedule
Application period: November 8th (Friday) 10:00 to November 18th (Monday) 23:59 Winner announcement: We will contact you via the email address you used when applying by around November 25th (Monday) Glass shipment: Around November 28th (Thursday) to November 29th (Friday) Start accepting reservations for the year-end party plan that starts with a toast in a “relaxed beer glass” For a limited time only, from Sunday, December 1st to Monday, December 30th, the official beer restaurant “YONA YONA BEER WORKS” Shintora-dori branch and Kichijoji branch will offer a year-end party plan where you can slowly toast with a beer glass. . This is a plan where you can enjoy a “slow beer glass” and a can of Yona Yona Ale as the first drink of the course. “Cheers with a slow beer glass casual plan” (1st slow beer glass 4 dishes all-you-can-drink) and “Cheers with a slow beer glass Beer Works plan” (1st slow beer glass 7 dishes all-you-can-drink) I have prepared it. Reservations will begin on Friday, November 8th on the YONA YONA BEER WORKS official website. In addition, we will also be selling the single item “Yukkuri Beer Glass & Yona Yona Ale 1 Can Set” (880 yen including tax). You don’t need to make a reservation in advance; you can order from the store’s menu.
https://prcdn.freetls.fastly.net/release_image/18582/57/18582-57-77bfc5ebd4d39936560053506b1af6bf-2736×1824.jpg Plan image (*The glass in the image is the glass provided in July, but it will be a mass-produced glass at the time of provision) What we offer ◆Cheers with a leisurely beer glass Casual plan (first beer glass 4 dishes all-you-can-drink): 5,500 yen including tax ◆Cheers with a slow beer glass Beer Works Plan (1st slow beer glass 7 dishes all-you-can-drink): 6,500 yen including tax Offering store Official beer restaurant “YONA YONA BEER WORKS” 2 stores: Shintora-dori store/Kichijoji store Offer period December 1st (Sunday) – December 30th (Monday) Number of people limit Limited to 1 group per day, up to 8 people Click here to make a reservation Shintora Street store: https://www.tablecheck.com/ja/yonayonabeerworks-shintora/reserve/landing Kichijoji store:
https://www.tablecheck.com/ja/yonayonabeerworks-kichijoji/reserve/landing Due to popular demand, “Yukkuri Beer Glass” is now on sale all year round on the official mail order site At the time of the announcement in July 2024, a limited lottery sale of 10 tickets was held on the official mail order site “Yona Yona no Sato” and 2,750 applications were received. There were many enthusiastic comments among the applications we received, and we have persistently continued to consider mass production in order to widely deliver “Yukkuri Beer Glass” to everyone. Now that mass production is in sight, year-round sales will begin on Friday, November 8th at 10:00 a.m. on the official mail order site “Yona Yona no Sato.” The first shipment is scheduled for mid-December. In July’s lottery sale, we prioritized letting people try the difficult-to-drink glass, which had never existed before, and sold it for 9,800 yen (tax included), without considering profit margins. From now on, in order to continue selling the product and offer suggestions for how to enjoy drinking alcohol slowly, we will be selling it for ¥12,980 (tax included and shipping not included). Includes one “Yukkuri Beer Glass”, one can of Yona Yona Ale, and a special cloth. Because it takes time to secure the materials and manufacture the glasses, once the first production run is sold out, we will resume sales as soon as we have an estimate of the arrival of the glasses. Click here for the sales page:
https://yonasato.com/ec/product/detail/slowglass/ My wife and I both love beer and enjoy drinking it every time we have dinner, but my wife always warns me if I drink beer too fast. I applied because I wanted this glass so that I could enjoy more time with my beloved wife. Above all, I think my wife will be happy. I definitely want this glass so I can enjoy alcohol slowly and deliciously without damaging my body! I thought. I was strongly attracted to the idea that a stylish glass that allows you to drink slowly would be the perfect way to treat yourself. I wanted to recommend it to my husband who doesn’t have a day off, and while there’s the exhilarating feeling of drinking beer all at once, I also wanted to experience a slow, healthy way to drink beer.