Toi Box, a new method for creating beloved brands, was jointly developed with MIMIGURI. Special experience seminar will be held on November 20th (Wednesday) Image
URL: MIMIGURI Co., Ltd. Press release: November 8, 2024 “Toi Box”, a new method for creating beloved brands, was jointly developed with MIMIGURI. Special experience seminar will be held on November 20th (Wednesday) The secret to creating a beloved brand was “deep dialogue”! ～Introducing “Toi Box”, a new method that realizes dialogue with society, customers, and companies～
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https://cocamp.daiko.co.jp/webinar/241120-toibox-form Seminar overview In order to ensure that their brands continue to be loved for a long time, an increasing number of companies are trying to build good relationships with society beyond existing customers, fans, and even direct customers. However, we also hear comments such as, “We have only created membership organizations and CRM programs,” and “Although we are listening to stakeholder voices, we are not fully utilizing them in actual brand activities.” What can you do to not only build good relationships, but also to get your brand loved for a long time? We have one answer based on our experience of supporting the growth and organizational development of many brands. This means realizing “deep dialogue” with society, customers, and companies. In this seminar, we will explain in an easy-to-understand way what “deep dialogue” is and how it can be used in brand activities. Additionally, we will introduce a new method called “Toi Box” jointly developed by Daiko and MIMIGURI to realize “deep dialogue.” On the day of the event, we will demonstrate some of the methods on the spot. Those attending the event will be able to experience some of the methods for themselves. You can also consult with us in detail about the initiatives you are responsible for in this process. Date and time :Wednesday, November 20, 2024 16:00-17:00 *Real venue participants can also participate in the trial session and consultation session from 17:00. Format :Hybrid format of real venue & online distribution Location :Daiko Co., Ltd. Tokyo Office 6F Lounge Address :2-14-5 Shiba, Minato-ku, Tokyo 105-8658 Participation fee :Free
(pre-registration required) Recommended for these people • Brand strategy person • Those who want to increase the value of their brand with a new approach rather than updating the same strategy every year • In addition to quantitative and qualitative research, those who want to aim for discontinuous growth that is closely aligned with the true feelings of customers • Person in charge of new business/existing business • Those who want to delve into the value provided by their business from multiple perspectives from the perspectives of society, companies, and customers • Those who want to work on new discoveries and strategy building that are difficult with existing methods • Business unit managers and HR professionals • Those who want to promote organizational capability development and culture creation in conjunction with business activities • Project manager for business planning and medium-term management plans • Those who want to encourage the participation of internal and external members in formulating mission, vision, values and purpose We look forward to your participation if you are interested in the power of “questions and dialogue,” which are the keys to building sustainable
relationships between brands and society. Speaker profile
https://prcdn.freetls.fastly.net/release_image/31576/46/31576-46-7fa7c243fd9d5d0c218ab097461eeef8-1100×1134.png Jun Kurata Daiko Co., Ltd. Marketing Design Headquarters 1st Marketing Design Bureau 1st Planning Group Manager Small and medium business consultant / U.S. PMI certified project management professional / SDGs business master / LEGO (R) Serious Play (R) facilitator At Daiko Co., Ltd., we supported the creation of long-loved brands through marketing design based on deep dialogue. He has been working with companies and organizations for about 20 years and has extensive experience in developing strategies for long-selling brands. He also designs and implements workshops and projects. He also focuses on creating a sustainable society, and is the author of the book “Amazing Companies with SDGs” (co-authored, published by Fusosha).
https://prcdn.freetls.fastly.net/release_image/31576/46/31576-46-ac4f056b9876d2aa11ac7d19ddd19c54-2000×2000.jpg Hirokazu Oda MIMIGURI Co., Ltd. Design Strategist/Researcher Co-nel LLC: Representative | Outside Director of MIKKE Co., Ltd. Doctor of Engineering, Department of Engineering, Graduate School of
Engineering, Chiba Institute of Technology Based on the theme of “designing spaces and tools that incubate the desire to think and create,” he engages in consultation and facilitation for a wide range of projects, from business development to organizational development. His major books include “Research-Driven Innovation – Exploring ideas starting with questions” (co-author, Shoeisha), “Designing a place where ideas continue to bear fruit: 6 approaches to creating an organization that generates new business” ( Shoeisha). How to apply Click here for seminar details and to apply:
https://cocamp.daiko.co.jp/webinar/241120-toibox-form About MIMIGURI Co., Ltd. As a research institute certified by the Ministry of Education, Culture, Sports, Science and Technology, MIMIGURI is a management consulting firm that practices the latest theories to revitalize organizational creativity and promote social change. A diverse range of experts including designers, facilitators, engineers, consultants, and researchers work together to provide consulting services that organically combine human resource development, organizational development, system design, business development, and brand development. Furthermore, we are also working on the operation of “CULTIBASE”, an inquiry media that disseminates the comprehensive knowledge of people and organizations. Company name: MIMIGURI Co., Ltd. Head Office: THE HILLS HONGO 4th floor, 2-17-12 Hongo, Bunkyo-ku, Tokyo 113-0033 Founding date: March 1, 2021 Representative: Yuki Anzai (Co-CEO), Tomomi Minabe (Co-CEO) Business content: Consulting business that organically combines human resource development, organizational development, system design, business development, and brand
development / media management (CULTIBASE) / research and development https://mimiguri.co.jp/ About CULTIBASE “CULTIBASE” is a media for exploring people and organizations that disseminates unique know-how and the latest research findings devised by management consulting firm MIMIGURI, a research institute certified by the Ministry of Education, Culture, Sports, Science and Technology, to foster creativity in people and organizations. . The free membership service “CULTIBASE Lab” provides over 900 articles, videos, and articles related to organizational change, leadership development, innovation creation methodologies, engagement improvement and team building techniques, the latest organizational psychology, and work style reform. You can view content useful for management, such as podcasts, for free by simply registering as a member. https://www.cultibase.jp/ Contact information regarding this matter MIMIGURI Co., Ltd. Public Relations: Takisaka, Atsumi Email address: pr@mimiguri.co.jp