Arte Genesis Co., Ltd. Beauty Salon Ash Experience the hair and makeup techniques of K-POP artists in real life! Conducted training in Korea to improve technical skills and motivation

[Arte Genesis Co., Ltd.] [Beauty Salon Ash] Experience the hair and makeup techniques of K-POP artists in real life! Conducted training in Korea to improve technical skills and increase motivation ​
Arte Genesis Co., Ltd. Press release: November 8, 2024 [Beauty Salon Ash] Experience the hair and makeup techniques of K-POP artists in real life! Conducted training in Korea to improve technical skills and motivation Hair and makeup assistance for the music video shoot of the sponsored dance and vocal group belonging to EVA Inc.
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Photo: October training in Korea (technical training) Ash Co., Ltd. (Naka-ku, Yokohama/President: Koji Shibasaki) is a group company of Arte Genesis Co., Ltd. (Naka-ku, Yokohama/President: Hideyoshi Yoshimura), which operates a beauty salon chain with approximately 350 stores. With the aim of improving technical skills and motivating staff, we held two Korean training sessions in September and October, with a total of 39 staff members gaining real-world on-site experience and learning techniques in the home country of South Korea. This training was sponsored by EVA.ENTERTAINMENT (hereinafter referred to as EVA), a K-POP music label production company supported by Ash, and included technical training such as tours of famous salons and demonstrations using models. Ta. During the training in September, I had the valuable experience of doing hair and makeup for EVA’s dance vocal group “ERG” for their first overseas music video shoot. ■Purpose of training in Korea At Arte Genesis, we began sponsoring K-POP artists in September 2023, and our hairdressers have been in charge of hair and makeup at various events and photo shoots. Korean style hair and makeup has gone from being a trend to a “standard” in Japan, and is an area of ​​considerable interest among young staff and beauty students. At the beauty salon Ash, we place emphasis on career support that will allow hairdressers to expand their career opportunities outside of salon work, but we also aim to reaffirm the appeal of the profession of hairdressers, who can also do highly creative hair and make-up in the entertainment field. It’s connected. The main purpose of this training in Korea is to improve the staff’s hair and makeup skills and increase their motivation, but the accumulation and dissemination of experiences and videos from the training will also be useful for recruitment promotions to attract future colleagues. I’m thinking. We hope that the group as a whole will grow by experiencing values ​​different from those in Japan and sharing what they have learned with their colleagues, and we will continue to actively provide training and opportunities for hairdressers to thrive. It’s planned. ■September Korean training ・Date and time: September 24-27, 2024 (4 days) ・Participating staff: 10 hair, 9 makeup, 3 chaperon owners, 1 head office staff (total 23 people) ・Main activities: Salon tour, technical training (1 day), MV shooting (ERG) cooperation, sightseeing ■October Korean training ・Date and time: October 8-11, 2024 (4 days) ・Participating staff: 12 hair owners, 3 lead owners, 1 head office staff (16 people in total) ・Main activities: Salon tour, studio tour, technical training (2 days), sightseeing
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-f8f09136a61a98e3b335ab53b71db75c-366×394.jpg Photo: September Korean training (MV shooting)
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-61411431e5549aac53a06fed8f82ebee-366×394.jpg Photo: September Korean training (makeup class)
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-90835f27388f618a730570a71b0188a8-366×320.jpg Photo: October Korean training (men’s color)
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-f61be11af9751c5a11bb2b1e424ec606-2418×1767.jpg Photo: October training in Korea (studio) ■Comments from Korean training participants
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-dc214ecb85a13f68f6d581b16294ffc6-700×933.jpg Ash Hiyoshi store Momoka Yamada (participating in September) In this training, I was able to learn a lot about the differences between Korean and Japanese hair and makeup methods and salon work in Korea. I was surprised that in Korea, artists come directly to the salon, get shampooed, have their hair and makeup done, and then send them off in perfect condition for the stage. In addition, some of the hair and make-up styling and coloring agents that I actually use are made in Japan, which made me realize once again that Japanese products can be used all over the world. Additionally, the hair salon has a stylish cafe-like atmosphere, which makes it easy for customers to relax. I would like to apply the knowledge and impressions I gained through the training to my own store.
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-4a08b4c10f8861a1b504859efcd2b42c-700×875.jpg Ash Shinkoyasu store Yuna Abe (participating in October) This time, I participated in Korean training and learned about Korean styling and Korean style perms, which are also popular in Japan. I realized that Korean styling techniques are extremely precise and require fine movements. In the practical training using models, I learned that the movements at hand and how to use tools are very important, and that this can make a big difference in the finished product. I also realized once again that the selection of chemicals is extremely important when it comes to perms. In Korea, it is clear how to choose the drug according to your hair type and desired style, and there is thorough counseling before the treatment. We felt that by
incorporating this process, we could make proposals that were more tailored to the customer. In the future, I would like to utilize the detailed techniques and drug knowledge I gained through training to provide styling that is tailored to each customer. We will also incorporate Korean trends and styles and strive to offer a wide range of proposals.
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-8a7d848c6ba68f2c8c5e9d3346ec915b-1664×1020.jpg Photo: September Korean training group photo
https://prcdn.freetls.fastly.net/release_image/49680/245/49680-245-ad89d3e3232f3097c36651751a0c45af-1664×1248.jpg Photo: October Korean training group photo [About Ash Co., Ltd.] Head Office: 8th floor, VORT Yokohama Kannai III, 1-2-12 Bandai-cho, Naka-ku, Yokohama, Kanagawa 231-0031 Founding Chairman: Naoki Yoshihara Representative Director and President: Koji Shibasaki Established: July 1, 2006 Tel: 045-663-6120 URL: https://ash-hair.com/ Business details: Beauty industry, operation of beauty salon franchise chain [About Arte Genesis Co., Ltd.] Head office: 5th floor, Arte Marine Wave Building, 1-4-1 Okinacho, Naka-ku, Yokohama, Kanagawa 231-0028 Representative Director and Chairman: Naoki Yoshihara Representative Director and President: Hideyoshi Yoshimura
Established: January 11, 2022 Founded: August 7, 1986 Capital: 100 million yen Tel: 045-663-6123 URL: https://artegenesis.com/ Business details: Holding company that operates beauty salon chains, etc. Style Designer Division https://www.styledesigner.net/ Group companies Ash Co., Ltd. https://ash-hair.com/ New York New York Co., Ltd.
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