Producer Direct Sales Norenkai Co., Ltd. Asakusa’s popular sweets shop, “Amami Mitsuya,” will be offering a nostalgic “onigiri” breakfast.

[Producer Direct Sales Norenkai Co., Ltd.] Asakusa’s popular sweets shop, “Amami Mitsuya,” will be offering a nostalgic “onigiri” breakfast. ​ Producer Direct Sales Norenkai Co., Ltd. Press release: November 8, 2024 Amami Mitsuya, a sweet shop with a long line in Asakusa, is now offering a nostalgic breakfast of rice balls. Asakusa’s popular sweets shop for boiled and chewy shiratama balls
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■”Two types of rice balls with miso soup” 2 rice balls (soy sauce egg yolk, minced meat, sujiko), thick fried egg, pickles, miso soup “Sweet Mitsuya” in Asakusa, operated by Producer Direct Sales Norenkai Co., Ltd. (President: Kenta Kurokawa), will be selling nostalgic Japanese “onigiri” made with carefully selected rice and ingredients on Friday, November 15, 2024. ) We will start serving breakfast. Amami Mitsuya opened in Asakusa in 2018 and is particular about homemade “mitsu”, offering traditional Japanese sweets such as freshly boiled shiratama, shaved ice, and anmitsu. It is a shop that always has long lines of people, and has been featured on social networking sites such as Instagram, and has been ranked number one in the ranking of sweets shops visited by Honjamaka Hidehiko Ishizuka in previous interviews (TV Tokyo, Soredame!), and has been featured on many TV and media outlets. The owner of Amami Mitsuya had a chance to visit a popular onigiri shop to learn how to make onigiri, and Amami Mitsuya’s onigiri was completed. ▼Menu Sujiko, salmon, mentaiko, minced meat, egg yolk pickled in soy sauce, kelp, plum, salt *The types of offerings may change in the future. In November, breakfast “rice balls” will be available only on weekdays on Mondays, Tuesdays, Thursdays, and Fridays. ■Details Limited to weekdays on Mondays, Tuesdays, Thursdays, and Fridays after November 15th Scheduled to be offered on the 15th, 18th, 19th, 21st, 22nd, 25th, 26th, 28th, and 29th. Business hours: 9:00 to 17:00 (last order 16:30) Breakfast (rice balls provided) from 9:00 to 13:00 Sweets (shiratama etc. provided) 13:00 to 17:00 *At the beginning of the onigiri service, you cannot order Shiratama from 9:00 a.m. to 1:00 p.m. for breakfast. Also, please note that you cannot order rice balls after 1:00 p.m. *There is a possibility of changes in the future. For more details, please see Mitsuya Amami’s Instagram.
https://prcdn.freetls.fastly.net/release_image/99002/20/99002-20-d699fd38f837058fcf4f6526107f6ad8-3900×2600.jpg ■From left: Onigiri “Salmon”, “Sujiko”, “Minced beef with egg yolk and soy sauce” Breakfast made with carefully selected ingredients ・Rice By purchasing brown rice and polishing it just before cooking, you can prevent oxidation and retain the moisture in the rice, allowing you to enjoy the chewy texture and the natural sweetness and aroma of rice. We will help you learn about delicious rice from all over Japan, and we will provide you with a balance of production areas and brands in combination with the ingredients of the time. In November, we will be using “Mikata Terraced Rice/Koshihikari” from Tajima, Hyogo Prefecture, which is blessed with a rich natural environment where storks fly around. ・Seaweed The “nori” that is essential for onigiri is the seaweed seaweed that is used in high-end sushi restaurants, which have been sampled many times and are particular about the selection of domestic ingredients and grilling methods. You can enjoy the high-quality taste with the scent of the ocean. ・Grilled salmon The salmon is carefully selected from sockeye salmon and coho salmon. We use grilled salmon that has been hand loosened in the restaurant. ・Minced meat Homemade minced beef is simmered to remove excess oil and enjoy the aroma of ginger. ・Egg yolk pickled in soy sauce Carefully selected eggs are made using a secret process, and a blend of long-established soy sauce from Wakayama and Kagawa, which is used for mitarashi at Mitsuya, is used. ・Thick fried egg It has a refreshing taste. We add Mitsuya’s golden-ratio dashi stock and make our proud thick-fried eggs in-house every day. ・Miso soup This miso soup uses carefully selected dried bonito flakes, kelp stock, traditional domestically produced, additive-free miso made with homemade koji mold grown in a traditional wooden vat, and Asakusa’s long-established tofu. We also offer other delicious dishes carefully selected by Mitsuya based on his experience using ingredients and ingredients from all over the country. Amami Mitsuya is located right next to Sensoji Temple, and Asakusa has seen a significant increase in tourists from all over the world, and domestic demand continues to rise as one of Tokyo’s popular tourist destinations. Also, due to changes in the way hotels are used, there may be cases where breakfast is not provided, so we encourage both overseas and domestic guests to enjoy the nostalgic and simple taste of Japanese onigiri from breakfast in Asakusa. We look forward to your visit.
https://prcdn.freetls.fastly.net/release_image/99002/20/99002-20-09e1296c67a3e08ba15622fefa78cde8-3900×2600.jpg Take-out specialty Sweet Mitsuya Sensoji Nakamise Street store “Shiratama Tebako”
https://prcdn.freetls.fastly.net/release_image/99002/20/99002-20-8eb7d38aeea3a6dc9f5df2cce8c30e22-3394×1937.jpg Amami Mitsuya Main Store Popular Product “Mitsu Shiratama Two Kinds Matcha Set” [Store Overview] Store name: “Amaji Mitsuya Main Store (Metro Street)” Address: 1st and 2nd floor, Matsumura Building, 1-32-13 Asakusa, Taito-ku, Tokyo 111-0032 Access: 2 minutes walk from Tokyo Metro Ginza Line “Asakusa Station” Exit 3 Kannon-dori Street 3 minutes walk from Shin-Nakamise Dori from the front exit of Tobu Railway “Asakusa Station” Business hours: Until the 14th Weekdays 12:00-17:00 (last order 16:30) After the 15th (Monday, Tuesday, Thursday, Friday) 9:00-17:00 (last order 16:30) After the 15th (Wednesday) 12:00-17:00 (last order 16:30) Saturdays, Sundays, and holidays 10:00-18:00 (last order 17:30) *If sold out, last order and closing time may be earlier. Regular holidays: Irregular holidays URL: https://www.instagram.com/kanmi_mitsuya/