[Japan Futsal Top League General Incorporated Association] Men’s and Women’s F League enters into partnership with BOKURA to expand fan circle [F League/Women’s F League 2024-2025]
Japan Futsal Top League General Incorporated Association Press release: November 8, 2024 Men’s and Women’s F League enters into partnership with BOKURA to expand fan circle [F League/Women’s F League 2024-2025] The Japan Futsal Top League has entered into an official partner agreement with BOKURA Co., Ltd., which provides fan community creation and marketing support, with the mission of “creating a world where good things are delivered correctly.”
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Japan Futsal Top League (Location: Bunkyo-ku, Tokyo, Chairman: Daisuke Matsui), which oversees the men’s and women’s F-League, creates fan communities and provides marketing support with the mission of “creating a world where good things are properly delivered.” We have entered into an official partner agreement with BOKURA Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Takahiro Shishido) and will begin a new initiative to “create fans” through leagues and clubs. Each of the measures we are working on in collaboration with BOKURA Co., Ltd. corresponds to the 5 Chairs Mission “4. Fun Build” that Chairman Daisuke Matsui is working on. The purpose is to understand the needs of fans in a more granular manner, identify measures that should be implemented from the standpoint of each league and club, and serve as a reference for what the league should look like in the future. (Reference: Chairs Mission
https://www.fleague.jp/news/?p=64018 ) [What we are working on with BOKURA Co., Ltd.] 1. Fan creation consulting 2. Support for measures that connect leagues/clubs and fans, such as SNS, campaigns, crowdfunding, etc. 3. Content creation and some SNS operation agency 4. Marketing seminar for male and female F League registered players 5. Visualization of fan insights through VOF analysis (Voice Of Fan) Please support us through leagues and clubs. ■BOKURA Co., Ltd. Company Profile BOKURA is a company that provides marketing support to shorten the distance between brands and users from the user’s perspective, with the mission of “creating a world where good things are delivered correctly.” We provide various solutions tailored to corporate issues. Our strength lies in our comprehensive support, from the launch of SNS accounts to the actual operation of each project, and the setting and achievement of goals for each project.We also realize healthy management, such as increasing sales and reducing costs, led by our fans who have become our assets. To date, we have provided services to approximately 300 general companies and 34 sports teams. Established: August 2015 Address: 3-1-1 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Representative Director: Takahiro Shishido Business content: Fan marketing business, SNS marketing business Capital: 32 million yen (including capital reserve) WEB:
https://bokura.biz/ ■BOKURA Co., Ltd. Comment from Takahiro Shishido, Representative Director and President “My name is Shishido and I am the representative director of BOKURA Co., Ltd. We have decided to participate in “Fan Build” in the F League. This year marks the 10th year since we started our business as a fan marketing business. While supporting the creation of fans for numerous sports teams and athletes, “Fans are essential to sports” I have felt this strongly. As a league that is still evolving, we would like to take full advantage of the opinions and impressions of our fans and play a role in making the league the best it can be. Thank you for your support. ” ■BOKURA Co., Ltd. Track record of supporting sports teams and athletes in creating fans Fan creation lecture for sports teams and athletes Lectures held several times during the season on the importance of creating fans and the significance of using SNS ・Niigata Albirex BB ・Aomori Watts ・Shiga Lakestars ・Crowdfunding such as Earth Friends Tokyo Z We will use crowdfunding style to support fans who have become difficult to reach due to the coronavirus pandemic. We asked fans to come up with ideas for how to use the collected funds, and we carried out fan communication that goes beyond just
fundraising. [Supporting fans to sports teams] Target achievement rate: 247%
https://camp-fire.jp/projects/view/315740 [Supporting fans to sports teams] Goal achievement rate: 142%
https://camp-fire.jp/projects/view/436216 Target achievement rate: 147%
https://camp-fire.jp/projects/view/572202 Home games, fan exchange events, and goods planning Halftime event at home game Production of original goods
