MANGA Research Institute, General Incorporated Association MANGA Research Institute conducts the 0th Manga Anime IP Research Survey The global market size of manga and anime IP is over 3.7 trillion yen! IMART2024 additional information etc.
MANGA Research Institute, General Incorporated Association Press release: November 8, 2024 MANGA Research Institute conducts the 0th Manga Anime IP Research Survey The global market size of Manga and Anime IP is over 3.7 trillion yen! IMART2024 additional information etc. Manga Research Institute, the general incorporated association that operates IMART, announces the 0th manga and anime IP market survey
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https://prcdn.freetls.fastly.net/release_image/145029/5/145029-5-45cc34e2afa8bb420f696af9149db4b9-1824×1260.jpg Figure 1: Summary of global market size of manga/anime IP • This chapter calculates the market size for manga and anime IP, out of the “overseas market size for Japanese content of 4,688.2 billion yen” (research by Human Media Inc.), which is also referenced in the “Cool Japan Strategy.” We also attempted to improve resolution in overseas markets. • The market size of Japanese manga and anime IP is estimated to be around 3.7 trillion yen worldwide, and roughly divided by media, the three areas of manga, video, and goods are worth around 1 trillion yen each, and games The scale is approximately 0.5 trillion yen. • As of 2022, the overseas ratio will be 1.5 trillion yen, or just under 40% of the total, and as it is increasing year by year, it is expected to reach 50% (50/50 ratio) around 2026 • For manga/anime IP, the overseas manga market and overseas video distribution market are currently the fastest growing areas, and are expanding at around 15-18% (estimated) compared to the previous year. • Areas that are expected to expand in the future include games and the overseas goods market. In the game market, manga and anime IP, excluding
Nintendo-related IP such as “Pokémon” and “Mario,” remain at a certain level, and there is expected to be a lot of room for growth, including in the mobile x overseas domain. • The overseas goods market is estimated to be 526.8 billion yen in this study. It is difficult to obtain accurate data in this field, and although there is likely to be a larger market even now, there is also ample room for further expansion. ◆Individual IP investigation • In this chapter, we collected information to measure the market size of each work with higher resolution for the five titles. • The market size of “Jujutsu Kaisen” is estimated to be just under 100 billion yen per year as of 2022. From November 2023 onwards, mobile game sales will be added. • The ONE PIECE market size is estimated to be worth just under 300 billion yen per year by 2022, of which goods account for over 200 billion yen. • The total market size for Detective Conan is estimated to be over 350 billion yen, and 20 billion yen in 2022 alone. The influence of movies is greater than other works • The market size of “Attack on Titan” is estimated to be more than 100 billion yen from 2009 to the latest cumulative period, and the contribution of comics and console games is large, and it is estimated that it will be worth 20 billion yen in 2022 after the series ends. /td> • The market size of “Only I Level Up” is estimated to be around 10 billion yen from 2018 to the latest, and further growth is expected in the future as sequels and movies have been announced. • Currently, we are forced to use only publicly available information to make estimates using individual methods for each work, but if rights holder companies make progress in disclosing their financial results by IP in the future, a more unified standard will be adopted. It is expected that it will be possible to compare the market size of individual IP in ◆Summary of the 0th Manga and Anime IP Market Research In the 0th survey, we welcomed entertainment sociologist Atsuo Nakayama and Masayuki Ikegami of Sacras Co., Ltd. as researchers, and investigated the following three points. I. Global market size of manga/anime IP ・According to a previous study, “The size of the overseas market for Japanese content is 4,688.2 billion yen” (Human Media Inc.) ・Calculate the total value of domestic and overseas markets for “Manga/Anime IP” ・In particular, aim to improve the resolution of overseas market scale ・Calculated excluding the market size of character products such as “Pokemon”, “Mario”, and “Kitty” II. IP power ranking ・Mechanical evaluation of individual manga/anime IP globally ・Multi-faceted evaluation based on five axes: awareness, number of fans, enthusiasm, popularity of the original, and profitability ・List of overall TOP25 and departmental TOP25 III. Individual IP investigation ・Individual investigations into the five IPs “Jujutsu Kaisen,” “ONE PIECE,” “Attack on Titan,” “Detective Conan” (hereinafter referred to as “Conan”), and “Only I Level Up” (hereinafter referred to as “Ore Level”)・Perform analysis ・Calculate the global market size on a single year basis by adding up the unit price of each medium x quantity ・Conducted country-specific trend analysis This press release announces some of the results of the investigation and analysis regarding I and III. During the keynote speech of IMART2024, which starts from November 12th (17:00 on November 13th), Atsuo Nakayama of MANGA Research Institute will give a partial presentation.
https://imart.tokyo/ss-2024-11-13-1700 We also plan to sell the survey and analysis results around January 2025. We will also notify purchasers that a debriefing session will be held in January. Please note that companies that have sponsored the “IP research project support fee” for IMART2024 have already purchased this survey. The items for sale are as follows. ・0th Manga/Anime IP Market
Research/Analysis Results Material ・Invitation to the research report meeting held in January 2025 ・Archive video of the same investigation report That’s 100,000 yen (excluding tax). For applications and inquiries, please click here. https://forms.gle/i8iSiFNDRKzUqvJQ7 ◆Manga sacred place Toshima Tokiwaso Street inbound revitalization survey MANGA Research Institute is participating in the Reiwa 6th Japan Expo 2.0 project (commissioned type) “Inbound revitalization of Toshima, the holy land of manga” (sponsored by Rainbow Bird LLC, Japan Arts Council, and Agency for Cultural Affairs). We received an order from Rainbow Bird LLC and conducted a survey on tourism needs, attributes, and market related to human manga as a project
commissioned by Rainbow Bird LLC and Japan Expo.
https://japanculturalexpo.bunka.go.jp/ja/info/79/ In this inbound survey, we conducted a questionnaire survey targeting visitors to Ikebukuro Station East Exit/Tokiwaso Street and visitors to Tokyo. We received 324 responses, including 224 on-the-street surveys conducted in front of Hareza Ikebukuro Toshima Civic Center/Ikebukuro Animate Main Store and among visitors to Tokiwaso Museum. ◆Excerpt from the survey “Tourists visiting Japan’s favorite manga/anime”
https://prcdn.freetls.fastly.net/release_image/145029/5/145029-5-be8149443b22ceb39b43f8608009519e-1430×1069.jpg As a result of the survey, among tourists visiting Japan, titles such as “Demon Slayer: Kimetsu no Yaiba”, “Attack on Titan”, and “ONE PIECE” are highly recognized, and new titles such as “Jujutsu Kaisen” and “SPY x FAMILY” are highly recognized. It turns out that the work is also gaining popularity. In addition, we learned many characteristics of tourists visiting Japan, such as trends in favorite works by region and characteristics of tourists who visit the Tokiwaso Museum. Details of the survey will be announced separately on the website by Rainbow Bird LLC.
https://rainbowbird.jp/files/tokiwasost_inboundresearch.pdf
https://prcdn.freetls.fastly.net/release_image/145029/5/145029-5-9af2fcec3db813cd666c94a15471e21d-2662×1736.jpg ◆IMART2024 additional information All speakers have been announced for IMART2024, which will be held from November 12th. We also welcomed Nippon Broadcasting System announcer Naoki Yoshida to host the keynote speech, and entertainment sociologist Atsuo Nakayama to present the research results. 1700-1705 Opening speech Ken Kikuchi 1705-1715 MANGA Research Institute Research Summary Report Atsuo Nakayama 1720-1750 Shihei Hayashi (Interviewer Naoki Yoshida) 1750-1820 Yuichi Fukushima (Interviewer Naoki Yoshida) 1820-1900 Discussion (listener Naoki Yoshida) In addition, we have welcomed many other powerful speakers, and a total of 25 sessions with 80 speakers have been confirmed. There are over 60 supporting companies, all of which are posted on the official website below. Official website: https://imart.tokyo/ ◆International business meetings, domestic business meetings All that remains is waiting for the international and domestic business meetings to be held. At the IMART2024 international business meeting starting this year, 1. Manga import/export licensing 2.
Co-production/production contract for Webtoon studio etc.
Approximately 40 domestic companies and approximately 20 overseas companies from the United States, Europe, Asia, and the Middle East are participating in this event. At the international business meeting, we welcomed Mr. Tatsuki Hirayanagi, representative of Culture Weaver LLC, as the director of the international business center, and since the first meeting, we have been able to host many participating companies from Japan and overseas.
https://imart.tokyo/business-matching Domestic companies are planned and operated by Anime Regional Revitalization School Co., Ltd., and you can see an overview from the website below. https://imart.rash.jp/ [Event details] Event name: International Manga and Anime Festival Reiwa Toshima2024 (IMART2024) Date and time: November 12th (Tuesday), 13th (Wednesday), 14th (Thursday), 15th (Friday), 16th (Saturday), 2024 *Only pre-recorded portions will be distributed online on the 15th and 16th Venue: Animate Theater (Animate Ikebukuro Main Store B2F) Address: 1-20-7 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 How to participate: On-site viewing and online distribution Event details: Multiple sessions will be streamed online throughout the day from November 12th to 16th. From the 12th to the 14th, the talk session will be delivered on-site and live online at Animate Theater, and on the 15th and 16th, the pre-recorded talk session will be streamed online. A keynote speech by speakers from the manga and anime industry will be held on the 13th. The following two sessions are planned. ・Keynote speech: Talk and discussion by two guests according to this year’s theme ・Session: Discussion by about 3 guests Total of about 25 sessions Ticket: 11/12, 13, 14, 15, 16 All days On-site & online viewing tickets Scheduled to be sold for 5000 yen To reserve tickets, please visit the URL below. https://imart2024.peatix.com [Official event information] Official homepage: https://imart.tokyo/ Official X: https://x.com/ImartFes Official Facebook:
https://www.facebook.com/INTERNATIONALMANGAANIMATION [Event management company information] Trade name: MANGA Research Institute, General Incorporated Association Representative: Representative Director Ken Kikuchi Address: Miraku Department Store 1F, 3-4-10 Minami-Nagasaki, Toshima-ku, Tokyo Homepage: https://www.manga-ri.tokyo/
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