[TOYAMATO Co., Ltd.] – Thinking about Toyama’s snow and its future across generations – SAVE THE SNOW PROJECT 2-day event in Toyama
TOYAMATO Co., Ltd. Press release: November 8, 2024 – Thinking about Toyama’s snow and its future across generations – SAVE THE SNOW PROJECT 2-day event in Toyama
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https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-042b0b93698507319ec4638d3b4d2424-1280×914.jpg Title: Yukiyu Daisuki Composition: Aiko Uemura (illustration) Ryotaro Yao (author) Koichi Kosugi (Design) Yuka Fujimori (story/photo provided) Yasuhiro Yamanaka (data supervisor) Kazuki Nakamura (data supervisor) Kentaro Minagawa (overall supervision) Publisher: Shogakukan Release date: Wednesday, November 9, 2022 • Sponsor: TOYAMATO Co., Ltd. • Co-sponsors: Winter Industry Revitalization Organization, Shimaya Co., Ltd., Shimakyu Co., Ltd., Toyama Prefecture Ski Federation ❚ Event Overview Panel Discussion/Buffet Party • Date and time: November 30th (Sat) 10:00-14:00 • Venue: Bibibi and Jururi (Toyama Prefectural Museum of Art, 3F, 3-20 Kibacho, Toyama City, Toyama Prefecture) • Capacity: 40 people (25 adults, 15 high school students and younger) • Application: Please apply using the form https://forms.gle/Ma9rGPyadHA25qEv5 • Speaker Kentaro Minagawa (Representative Director, Winter Industry Revitalization Organization / Former Japan Alpine Ski Team Representative) Shinichi Takase (All Japan Ski Federation National Demonstrator) Shigeru Aoi (Managing Director, Winter Industrial Revitalization Organization / President and Representative Director, TOYAMATO Co., Ltd.) • Event details A panel discussion will be held on snow resources and winter industry issues in Toyama Prefecture, and through a buffet party, participants will think together about the role snow plays in the local community and its future. • Sponsor: TOYAMATO Co., Ltd. • Co-sponsors: Winter Industry Revitalization Organization, Shimaya Co., Ltd., Shimakyu Co., Ltd., Toyama Prefecture Ski Federation ❚Speaker profile
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-13c203759bc88be544f2c6f09e89a9db-1601×1601.png Kentaro Minagawa Winter Industry Revitalization Organization Representative Director / Former Japan Alpine Ski Representative Participated in the Japanese alpine skiing team for four consecutive Olympics: 1998 Nagano Olympics, 2002 Salt Lake City Olympics, 2006 Turin Olympics, and 2010 Vancouver Olympics. Retired as an alpine skier in 2014. In 2015, he became a director of the All Japan Ski Federation. In 2016, he became Executive Director of the All Japan Ski Federation, and in 2017 he became the Director of the Competition Headquarters, the top of the All Japan Ski Federation’s training division. Appointed as the mid- to long-term strategy project service manager and technology & data working group leader for the Japanese Olympic Committee, a public interest incorporated foundation. In 2020, retired as Executive Director and Competition Head of the All Japan Ski Federation. In 2021, he became chairman of the Winter Industrial Revitalization Organization, a director of the Japan Urban Sports Support Council, a director of the Kose Kobayashi Sports Foundation, and an advisor to Iwate Hotel and Resort Co., Ltd. and head of the Resort Business Headquarters. Regardless of industry or competition, he is working to revitalize the winter industry and sports industry.
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-5cb34198575a5f69125669f34ca10117-600×600.jpg Aiko Uemura Winter Industry Revitalization Organization
Ambassador/Former Japan Freestyle Ski Mogul Representative It’s been 4 years since I switched from alpine skiing to moguls. He immediately attracted attention in his first appearance at the Nagano Olympics, and as Japan’s ace, he was always expected to win a medal. As one of the world’s top athletes, he has broken many Japanese records. He achieved the title of “No. 1” by winning the World Cup in each event and the World Championship. Although he competed for the remaining Olympic title and won all of his five appearances, he was unable to achieve his dream. She is also known as a technological pioneer in the world of women’s moguls, as she was the first to complete the 3D Air (Corkscrew 720) and used carving turns as her weapon. Currently, he is active in a wide range of media and events to convey the joy of skiing and interacting with snow. *Only available on 11/29 (Friday) Image
URL: https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-7b42c9840df1277e14d5d9ebdb137614-393×393.jpg Shinichi Takase All Japan Ski Federation National Demonstrator Born June 18, 1977, Toyama Prefecture, Member of Uozu Racing Team He won the Inter-High Championship in high school and had a promising future, but suddenly retired, and then returned to the top scene after a 10-year hiatus. He is active mainly in alpine races and basic skiing, and strives to popularize and develop skiing mainly in the Hokuriku region. He trained hard to compete in the national polity and won the local championship. *Only available on 11/30 (Sat)
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-f648b381db46c0e1d28bc7aaaec99f2f-597×597.jpg Shigeru Aoi Managing Director, Winter Industrial Revitalization Organization, General Incorporated Foundation ATOM Co., Ltd., TOYAMATO Co., Ltd. Representative Director and President Born in Tokyo in 1977. Graduated from Keio University Faculty of Economics. At Deloitte Tohmatsu Consulting, he was in charge of privatization projects for special corporations. After that, he worked on corporate
revitalization projects at the Industrial Revitalization Corporation. In 2019, he became the representative director and president of Atom Co., Ltd. In the same year, he launched two town development companies, TOYAMATO Co., Ltd. in Toyama Prefecture and IKASAGAN Co., Ltd. in Nagasaki Prefecture, with the vision of “regional awakening” and worked to revitalize local cities. In 2014, he opened “Courtyard HIROO” in a renovated former official building of the Ministry of Health, Labor and Welfare, and has also worked on accommodation facilities and the restaurant “Sabasu”, continuing to travel around the world while seeking ways to improve real estate value for the next era. are. ❚About the current situation of snow resources in Toyama In Toyama Prefecture, the amount of snow is decreasing year by year due to the effects of global warming, and the amount of snowfall in the flatlands has decreased significantly over the past 50 years. In Toyama Prefecture, a snowy country, snow is a resource deeply rooted in life and industry, and has played an important role in various fields such as water resource supply, power generation, and tourism. In order to protect these snow resources and maintain the future of Toyama Prefecture’s natural environment and local community, the awareness and actions of each and every resident are essential. Image
URL: https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-90c2dbda9157f44108eef57497fafed9-748×543.png Change in snowfall amount (cm) over the 50 years up to 2020 (red indicates statistically significant areas)
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-ebb973b28f08517fb3f1c8ea9705be9b-594×537.png Forecast map of snowfall areas in the 2030s, when the temperature has increased by 2℃ since the 2000s (snowfall in Toyama Bay and Toyama Plains seen from above Mt. Hakuba) Material provided by: Toyama Prefectural Environmental Science Center
https://www.pref.toyama.jp/1730/otenkifair2022/raininfuture_toyama.html ❚Message from the speakers to everyone in Toyama Prefecture When I think of my memories of skiing in Toyama, I remember coming in second place at the Inter-High (National High School Ski Tournament) that I participated in when I was a second year high school student. During his active years, he often held summer training camps in Tateyama, and even after retiring, he continues to enjoy the backcountry. Although it’s not limited to Toyama, I feel that there is less snow due to global warming. Out of a desire to protect our snowy mountains, we established a foundation called the Winter Industry Revitalization Organization, which conducts snow resource conservation activities such as tree-planting projects. I would like to continue my efforts to preserve the wonderful snowy scenery of the Tateyama Mountain Range forever. -Kentaro Minagawa Taira Ski Resort has been hosting the Freestyle Ski Championships for a long time, and we have been very grateful for the support. I myself sometimes ski in Tateyama on a private basis, and it feels like the seasons are changing little by little, both in Tateyama and in my hometown of Hakuba. I hope that I can continue skating forever while cherishing this snowy landscape. ―Aiko Uemura ❚SAVE THE SNOW About activities in Toyama Prefecture May 14, 2024: Donated 100 copies of the picture book “Yukiyudaisuki” to Toyama Prefecture, gave a lecture at Toyama Daiichi High School and held a plogging event with the school’s ski club June 29, 2024: Plogging with Toyama Daiichi High School Ski Club November 9, 2024: Planning to carry out plogging in Nanto City with ski-related people in Toyama Prefecture
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https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-d6b468d35b9abd3d5ac2fa5f1651db09-1200×900.jpg Plogging is a new fitness practice that involves picking up trash while jogging. The ski club of Toyama Daiichi High School, the alma mater of co-sponsor Shimaya Co., Ltd. Representative Director Sakaeichi Mizuguchi, regularly conducts plogging. This initiative is consistent with the spirit of “SAVE THE SNOW” advocated by the Winter Industry Revitalization Organization, and athletes and business owners from within and outside the prefecture also participate irregularly and work together. ❚Organizer information
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-2fd2dccc0c32316962b133d35ecc3304-2553×2552.png Company name: TOYAMATO Co., Ltd. Location: 2-14 Azumicho, Toyama City, Toyama Prefecture Representative: Shigeru Aoi Established: December 2019 Business details: Hotel business/Restaurant business/Culture business/Tourism/UIJ turn business/Business succession business Phone number: 076-471-5030 HP: https://toyamato.jp/ We are a Toyama town development company established in December 2019. Established by three people from different industries: Shigeru Aoi, who has ties to Toyama, Kitanihon Shimbun, which represents Toyama, and Ayumu Ishikawa, a professional baseball player from Toyama. We are a team that connects things with Toyama and creates new businesses together with Toyama. Our mission is to make Toyama the most exciting city in the world.
https://prcdn.freetls.fastly.net/release_image/152298/1/152298-1-a34cb9a42421fb0439e03c90e4485052-2063×2063.png Organization name: General incorporated foundation Winter Industrial Revitalization Organization Establishment date: June 16, 2021 Address: 4-21-2 Nishiazabu, Minato-ku, Tokyo Representative: Representative Director Kentaro Minagawa https://twira.jp https://savethesnow.jp The Winter Industrial Revitalization Organization (General Incorporated Foundation) considers snow to be a resource and takes into
consideration the ever-changing global environment, and conducts research and research into the effects of environmental destruction such as global warming, ocean pollution, deforestation, and air pollution. Established with the aim of promoting sustainable initiatives to solve problems and contributing to the realization of a recycling-oriented society. As a core activity, we will host “SAVE THE SNOW” and carry out various activities to protect snow resources while facing various issues under the SDGs on a project basis.