【Kenvue】 In preparation for “Good Teeth Day” on November 8th, Kenvue “Listerine (R) from the inside and the mouth. ” Oral care awareness & “Listerine (R)” experience influencer event will be held!
Kenvue Press release: November 8, 2024 Kenvue “Listerine (R) from the mouth to the mouth for November 8th, “Good Teeth Day.” ” Oral care awareness & “Listerine (R)” experience influencer event will be held! Kenvue, which develops the medicated mouthwash “Listerine (R),” held an influencer event on November 7, 2024 to raise awareness about oral care in preparation for “Good Teeth Day” on November 8. At the event, Kenvue Research and Development Headquarters Manager Sayaka Mizuno gave a lecture on “Listerine (R)”. In addition, Mr. Kiyoshi Kano, CEO of Mil-Kin Co., Ltd., who developed the microscope “Visible Bacteria” to view bacteria in the oral cavity using a smartphone, gave a lecture on oral bacteria. In addition, there will be a VR experience of the inside of the mouth at the “Listerine (R)” corner that expresses the world view of “Listerine (R)”, and a workshop where influencers will actually mix the ingredients of “Listerine (R)”. We had a lot of people experience it. “Listerine (R) from the inside and out of the mouth. ”Event Mizuno from Kenvue Research and Development Headquarters spoke about the depth and characteristics of Listerine(R). “‘Listerine(R)’ began in 1879 as a disinfectant for surgical operations.The name ‘Listerine(R)’ comes from Dr. Lister, who was the first in the world to successfully perform sterile surgery. Over the course of more than 100 years, we have accumulated evidence that it is effective and safe as a mouthwash.
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https://prcdn.freetls.fastly.net/release_image/121730/31/121730-31-ed715612ee19c53f3b1a48953a4df2aa-3900×2601.jpg “We believe that Listerine(R) is the most researched mouthwash brand in the world. We also have over 500 third-party-checked research results, When I typed in “Listerine (R)” on the page where you can search for articles, there were 14,185 hits as of yesterday! It is sold in more than 50 countries around the world, and thanks to you, it is the No. 1 selling brand in Japan. He introduced the achievements of Listerine (R). In addition, regarding oral care, “It is said that there are hundreds of millions of bacteria in the mouth, not just on the teeth, but in various other places.So how should we fight against bacteria?” When you think about this, I would like to encourage you to use a mouthwash that uses chemical disinfection in addition to brushing.” After that, Mr. Kiyoshi Kano, representative director of mil-kin Co., Ltd. “I think most people know the term periodontal disease. I know that periodontal disease is caused by bacteria in the mouth, but I have never seen the bacteria in my own mouth. There are various bacteria in the mouth, and in “Visible Bacteria” you can see bacteria such as motile bacteria, spirochetes, fusiform bacteria, candida, and white blood cells.” He explained to me about periodontal disease bacteria. Visitors to the event were surprised at the state of bacteria in their mouths.
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https://prcdn.freetls.fastly.net/release_image/121730/31/121730-31-4fd966f5d558ba15ff63a0ff5d6e4d4a-3900×2601.jpg After having the visitors learn about the characteristics of Listerine(R) and oral bacteria, We went to the “Listerine (R)” corner, which expresses the world of “Listerine (R)”, and had a VR experience. People were surprised by the VR, which allows users to experience the feeling of being inside the mouth and immerse themselves in
Listerine(R).
https://prcdn.freetls.fastly.net/release_image/121730/31/121730-31-7433e858c7afc93c307a5dedc806c7d1-3900×2601.jpg We will also hold a workshop where you can wear a Listerine (R) white coat and experience mixing the ingredients of Listerine (R). Mizuno explained the procedure and we were able to get up close and personal with the essential oils actually used in Listerine(R). Participants were asked to choose their favorite flavor and make their own Listerine (R) (*for ornamental use).
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https://prcdn.freetls.fastly.net/release_image/121730/31/121730-31-45c9e2836b105a0718f9dac87ce791d5-3900×2601.jpg *INTAGE SRI Mouthwash Market January-December 2023 Amount Share by Major Series
https://www.listerine-jp.com/ < About Kenvue> Kenvue is a dedicated consumer business company with the world’s largest sales. Our iconic brands, such as Aveeno(R), BAND-AID(R), Johnson’s(R), Listerine(R), Neutrogena(R), and Tylenol(R), are built on over 100 years of history. Backed by science and endorsed by healthcare professionals around the world. At Kenvue, we believe in the amazing power of daily care. We work every day to bring that power into the hands of consumers and make it an irreplaceable presence in their lives.