【Nippon Sakari Co., Ltd.】 Announcement of new release of Nippon Sakari Hanaya_ka* (Hanayaka)
Nippon Sakari Co., Ltd. Press release: November 8, 2024 Announcement of new release of Nippon Sakari Hanaya_ka* (Hanayaka) ~ Enjoy gorgeous and aromatic sake at home, just like you would at a high-quality restaurant~
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“Hanaya_ka*”, which allows you to easily enjoy sake in small quantities that you would drink at a high-quality restaurant. Sales began in October 2024 at Nippon Sakari’s online site “Sakari Online” (https://www.sakarishop.jp/) as well as at 7-Eleven stores (*1) nationwide. We aim to promote demand for sake for everyday drinking at home. *1 Some stores may not carry it. While the phrase “getting away from sake” has been around for a long time, Nippon Mori has been asking questions about how much sake is being drunk at home, or why it is not being drunk, at the time of its release. We conducted a survey of 4,489 adult men and women in their 20s to 60s who have a habit of drinking alcohol on a daily basis (*2). *2 Drinking alcohol about once a week or more frequently “I don’t dislike sake, but I don’t drink it on a daily basis at home” revealed Even if you have a drinking habit on a daily basis, only 17% of people drink sake at least once a week, and 33% including people who drink sake once or twice a month, about 3 minutes. 1, I found out that Japanese sake is not often drunk in everyday drinking at home.
https://prcdn.freetls.fastly.net/release_image/41514/94/41514-94-ff1b8d4e7ec49fe84b024e273783b65f-767×299.png ■Frequency of drinking sake at home On the other hand, when we asked people who usually drink sake at home and don’t drink it at all, and even if they do drink it only once a month or less, if they drink sake at restaurants, those who said they don’t drink it (*3) 58%, and even among people who do not drink sake at home on a daily basis, it has become clear that 40% of them choose to drink sake at restaurants. *3 Percentage of people who answered that they have not/do not drink sake at a restaurant within the past year ■It’s a problem to have a large volume of sake, but a small volume of sake is cheap and doesn’t seem to taste good…The dilemma is that When asked about the reasons why they drink sake at restaurants but rarely at home, the first and second reasons were the large size of the bottle and some slightly related reasons. At the same time, there is a negative image of small-sized sake, saying that it is “cheap and doesn’t seem to taste good.” It has also become clear that this dilemma is one of the reasons why sake is difficult to pick up as a home-drinking drink. ・Top 5 reasons why people drink sake at restaurants but not at home (multiple answers) 1st place Because it has a large capacity (you can’t drink it all at once, you don’t have a place to store it, you don’t want to worry about leftovers if you don’t like the taste, etc.) 2nd place Because other family members don’t drink sake at home 3rd place Small-sized sake is cheap and not tasty Because sake has a high alcohol content, I think it will affect you the next day 5th place I don’t eat many dishes that go well with sake at home Based on this situation, Nipponmori is aiming to expand the demand for home-drinking Japanese sake so that people can easily enjoy high-quality sake that you would drink at a restaurant, even in a small amount. ‘ has recently been released. It is currently on sale at Sakari Online (https://www.sakarishop.jp/), a Nippon Sakari online site that focuses on sake, as well as at 7-Eleven stores (*4) nationwide. *4 Some stores may not carry it. ■Product features Gorgeous scent This sake is characterized by its “gorgeous aroma,” which has recently become a signal of high-quality sake that you would drink at a restaurant. The secret lies in Nipponmori’s unique yeast, which produces a lot of ingredients with a fruity apple-like aroma. The content of ethyl caproate, the aromatic ingredient, is comparable to that of the famous Junmai Daiginjo sake, and the moment you open the lid, the gorgeous aroma spreads out. Not only can you enjoy it in a wine glass, but since it comes in a wide-mouthed bottle, you can enjoy the aroma even if you drink it as is.
https://prcdn.freetls.fastly.net/release_image/41514/94/41514-94-1ff999c4b6b9600178f372155af10dcf-767×281.png ・Fragrance component ethyl caproate content (ppm) Careful package design In addition, in order to change the conventional image of sake as something difficult, the package design minimizes the description of the manufacturing method and specific name of the sake, and instead explains the aroma and taste in a way that is easy to imagine. In addition, we have created a modern, high-quality design that takes advantage of the texture of aluminum cans while limiting the number of colors.
https://prcdn.freetls.fastly.net/release_image/41514/94/41514-94-1938d42092a628279bb90d62799d361c-767×456.png How to enjoy/pairing Since it is a convenient single-drink size bottle, it goes well not only with elaborate Japanese cuisine, but also with everyday meals and convenience store side dishes, so you can enjoy it as a daily drink at home. The junmai type has a plump and mellow taste and is perfect for strong-tasting meals such as Cobb salad and meat dishes. In addition, the clean and sharp taste of honjozo goes well with meals that bring out the flavor of the ingredients, such as fish dishes and fresh spring rolls.
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