[Kirin Beverage Co., Ltd.] Natsuki Deguchi becomes a modern art “Kirin Namacha” posts a huge art advertisement and art flag that pleasantly colors the streets of Shibuya
Kirin Beverage Co., Ltd. Press release: November 11, 2024 Natsuki Deguchi becomes a modern art “Kirin Namacha” posts a huge art advertisement and art flag that pleasantly colors the streets of Shibuya On November 16th and 17th, we will have an “art vending machine” where you can get free raw tea! Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) has announced that from April 9, 2024 (Tuesday), the newly reborn “Kirin Namacha” will become a companion to the lives of customers in the current era. Natsuki Deguchi, who appears in the commercial, will be transformed into a modern piece of art, and huge art advertisements and art flags will be posted to decorate the streets of Shibuya. Furthermore, for two days from November 16th (Sat) to November 17th (Sun), MAGNET by SHIBUYA109 will offer a free sampling of one bottle from the Kirin Namacha series using the “Art Vending Machine” > We will hold an event.
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●11/11～11/17 Huge advertisement posted MEDIA DEPARTMENT TOKYO ●11/16~11/29 Flag advertisement posted Shibuya Koen Dori ●11/16-17 Art vending machine installation MAGNET by SHIBUYA109 About giant advertisements and flags A huge advertisement will be posted at MEDIA DEPARTMENT TOKYO from November 11th (Monday) to November 17th (Sunday). Additionally, flag advertisements will be displayed on Shibuya Koen-dori from November 16th (Saturday) to November 29th (Friday).
https://prcdn.freetls.fastly.net/release_image/117612/19/117612-19-e994bdb57bccfb78122c327d41d8938e-1051×436.jpg *The image is for illustrative purposes only. About raw tea art vending machine sampling For two days, November 16th (Saturday) and 17th (Sunday), a “Namacha Art Vending Machine” where you can get “Kirin Namacha” for free will be installed at MAGNET by SHIBUYA109. Newly designed raw tea art stickers will be distributed around the venue. In addition, those who post their experiences on SNS and come back will receive an original tote bag as a gift. *The campaign will end as soon as the expected number of distributions is reached. Image
URL: https://prcdn.freetls.fastly.net/release_image/117612/19/117612-19-a131cfa9847aee7d64a797e1d7f15d64-1841×584.jpg ■“Namacha Art Vending Machine” Event Overview 1. Date and time: November 16th (Sat) – November 17th (Sun) 10:00 – 18:00 (*Ends as soon as the estimated number of distributions is reached) 2. Location MAGNET by SHIBUYA109 (1-23-10 Jinnan, Shibuya-ku, Tokyo 150-0041) 3. Free admission 4. Content: Through the “Art Vending Machine”, each person will receive one free copy of one of the following products. ・Kirin Namacha 555ml plastic bottle (for vending machines only) ・Kirin Nama Tea Delicious Caffeine Zero 430ml PET Bottle ・Kirin Namacha Rich 400ml PET bottle ・Kirin Raw Tea Hoji Sencha Hot & Cold 280ml PET Bottle Narcolepsy1999(Narcolepsy) Comment
https://prcdn.freetls.fastly.net/release_image/117612/19/117612-19-fc9e377acd5cfdeda50bdac79d8f9f37-357×356.jpg Narcolepsy1999 Artist born in 1999 and living in Yokohama. He transforms the deformed expressions of bijinga, which follow the flow of ukiyo-e, into an anime style, and then creates “modern bijinga” in a style that combines the colors of Western paintings from the mid-1800s to the early 1900s. In addition to canvas works using oil and acrylic paints, he also creates digital art and works using mirrors and waste materials as supports, and is also active as an illustrator. Among the paintings that I have seen so far, the ones that I intuitively thought were “dangerous” have in common that they are “paintings that make you want to look at them forever,” which is very similar to the feeling of “love at first sight.” With this in mind, I always work with “love at first sight” as one of my themes. He has been actively exhibiting his works in exhibitions since around 2022, and plans to participate in exhibitions in Asia, America, Europe, etc. in 2025. At the solo exhibition “ELEUTHERIA” held in Kobe in April 2024, all works, including large ones, were sold out immediately. The name comes from central nervous system narcolepsy, a hypersomnia that she developed in 2020 and was diagnosed by a doctor. Comment When I saw a movie starring Natsuki Deguchi, I was captivated by how cute she was, and later, while I was looking at Deguchi’s Instagram photos and mesmerized, my manager called me and asked me about some work. When we were talking about the request, the moment the word “Natsuki Deguchi” came up, I jumped in surprise. Moreover, I almost fainted when I heard that he was working on raw tea, which I have loved and drank since I was a child. I felt that Mr. Deguchi’s face had both the impression of being young and cute, as well as the impression of being refreshing and handsome, so I focused on depicting his unique beauty. I feel that raw tea has the best natural sweetness and cooling sensation among the many plastic bottled green teas, so I drew it with the hope of expressing that taste in the illustration. I hope you like it. About “Kirin Namacha” ●Feelings of the new package 1. Simple “bottle shape” The 525ml and 600ml plastic bottles have been redesigned to have a simple, sophisticated, and elegant shape. 2. “Logo design” that suppresses claims By deliberately suppressing the emphasis on the logo, we have created a modern and elegant item as a personal item. 3. “White base” that slightly lifts your mood While most green tea in regular plastic bottles has green packaging, we have adopted a white-based design that will make you feel a little more uplifted. 4. Sign of deliciousness “drop motif” It expresses the impression that the deliciousness of raw tea created through careful manufacturing is packed tightly. ●Focus on the contents Adopting a new technology called the “Frozen Amami Manufacturing Method”, this tea has an elegant drinking experience and a distinctly sweet taste similar to that of fresh green tea. 1. Frozen Amami manufacturing method *1 By freezing and condensing the extracted tea liquid, components with the sweetness of fresh tea are generated, which is a new technology that amplifies the sweetness of fresh tea. 2. Raw tea leaf freshness pressing method *2 By squeezing the whole tea leaves, which are frozen to the core and kept fresh within 8 hours of being picked, you can enjoy a clean, refreshing scent. 3. Kabusecha micro-pulverization *2 We use a ceramic ball mill to carefully grind Kabusecha to a uniform size. By being “fine” and “uniform,” you won’t feel a powdery feeling in your mouth, and you will enjoy the sweetness, richness, and lingering aroma of the tea leaves. *1 Used in some raw materials *2 The technology in 2.3 has been introduced since 2016
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