Japan Kentucky Fried Chicken Co., Ltd. The “Welcome Home! Colonel” doll that shows gratitude to the Colone l statue won bronze in the PR category of “ACC TOKYO CREATIVITY AWARDS”!

[Kentucky Fried Chicken Japan Co., Ltd.] The “Welcome Home! Colonel” doll that shows gratitude to the Colonel statue won bronze in the PR category of the “ACC TOKYO CREATIVITY AWARDS”! ​ Japan Kentucky Fried Chicken Co., Ltd. Press release: November 11, 2024 The “Welcome Home! Colonel” doll that shows gratitude to the Colonel statue wins bronze in the PR category of “ACC TOKYO CREATIVITY AWARDS”! Japan KFC Holdings Co., Ltd. (President: Hisashi Endo, Head Office: Yokohama City, Kanagawa Prefecture, hereinafter referred to as our company) held an event in March 2024 in the PR category of Japan’s largest creative award, “2024 64th ACC TOKYO CREATIVITY AWARDS.” We are pleased to inform you that the “Welcome Home! Colonel” doll has won a bronze medal.
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“ACC TOKYO CREATIVITY AWARDS” is one of the largest awards in Japan that targets creatives in all fields, is judged by professionals in each field, and recognizes outstanding creatives. This time, in the PR category, which recognizes PR activities that demonstrate creativity, our company’s “Welcome Home! Colonel” doll was awarded bronze out of a total of 113 entries. “Welcome back! Kernel”* has become difficult to store due to its age. The “Welcome Home! Kernel” doll was an event held to express our gratitude to “Welcome Home! Kernel” who has been an advertising figure for our company for many years, and to all the fans who have loved and loved “Welcome Home! Kernel”. is. On that day, we held an event at Sumiyoshi Taisha Shrine in Osaka, attended by our executives, to express our gratitude and farewell. After the event, there was a huge response mainly on SNS, and the statue was highly praised for being able to mark the end of the long-loved Colonel statue in a way that gained understanding and sympathy from many people. *For details on “Welcome Back! Kernel”, please see the KFC official note ( https://note-kfc.kfc.co.jp/n/n1fc8880fdb73 ) can also be viewed. Our company will continue to focus on the “unparalleled deliciousness” and “spirit of hospitality” that we inherited from our founder, Colonel Sanders, and which “Welcome Back! Colonel”
demonstrated, and will continue to improve the value of our customers’ experiences. We will continue to strive to improve. ■Award summary Entry Award: “2024 64th ACC TOKYO CREATIVITY AWARDS” Entry title: Through thorough local measures, the symbol of a world brand was born in the Kansai region. “Miraculous empathy” “Welcome back! Kernel” doll delivered Promoter: Japan KFC Holdings Production company: Ozma PR Result: PR Category ACC Bronze ■What is ACC TOKYO CREATIVITY AWARDS The “ACC TOKYO CREATIVITY AWARDS” was originally the “ACC CM FESTIVAL,” an advertising award held since 1961 with the aim of improving the quality of TV and radio commercials.Since 2017, the scope of the “ACC TOKYO CREATIVITY AWARDS” has been greatly expanded to include creatives in all fields. The target awards have been renewed. Widely recognized as one of Japan’s largest awards, both in name and reality, the ACC Grand Prix has become a major goal for those involved in creative endeavors. https://www.acc-awards.com/