Sanriku Kaihozuke / Nakamura Family On November 11th, Salmon Day, we started the #ShakenoBaby Movement to support the release of young salmon with the aim of producing a rich catch in the future.

[Sanriku Kaihozuke/Nakamura Family] On November 11th, Salmon Day, we started the “#ShakenoBaby Movement” to support the release of young salmon with the aim of a bountiful catch in the future. ​
Nakamuraya Ltd. Press release: November 11, 2024 [Sanriku Kaihozuke / Nakamura Family] On November 11th, Salmon Day, we started the #ShakenoBaby Movement to support the release of young salmon with the aim of producing a rich catch in the future. For products using salmon and salmon roe, 1% of sales made through the Nakamura family’s official online shop will be donated to the breeding project. Nakamuraya Co., Ltd. (Head office: Kamaishi City, Iwate Prefecture, Representative Director: Takashi Shimamura, hereinafter referred to as “Nakamuraya”), together with partner companies and supporting companies, will support the stocking of young salmon with the aim of producing a rich harvest in the future. We are starting the #ShakenoBaby movement (pronounced | Shakenobaby Undo). Taking advantage of Salmon Day (November 11th every year), we will be selling products using salmon and salmon roe through the Nakamura family’s official online shop during the period from November to January, which is the peak season for salmon in Iwate Prefecture. We will donate 1% of sales to the breeding project.
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The Nakamura family has celebrated its 85th anniversary and is loved by many people in Iwate Prefecture and beyond. Salmon roe is indispensable for our signature product “Sanriku Kaihozuke” and other Kaihozuke series. Also, around this time of year, many people enjoy other products made with salmon and salmon roe. If the salmon disappear, those things won’t come true either. We want you to enjoy delicious salmon forever, and we want to preserve Japan’s wonderful food culture long into the future. With that in mind, I started this movement. If you are a person or company that would like to support this movement, please contact us.
https://prcdn.freetls.fastly.net/release_image/126640/2/126640-2-3280353bffebebf18cdee5a9d2dfbdd2-3900×2103.png ■Target period Monday, November 11, 2024 – Friday, January 31, 2025 * Scheduled to be held every year on November 11th, Salmon Day, from November to January, which is the peak season for salmon in Iwate Prefecture. ■Target products All products using salmon and salmon roe *Product images of target products Posting the “#ShakenoBaby Movement” logo
https://prcdn.freetls.fastly.net/release_image/126640/2/126640-2-39dd59bd49931959bdba4d6215c75814-907×908.png ■Target stores Donate 1% of sales through the Nakamura family official online shop to the breeding project ■Target stores Nakamura family official online shop https://www.kaihouduke.jp/
We are considering developing various activities to protect salmon and salmon roe, not just donations, with companies that cooperate and support the #ShakenoBaby Movement. ■Partner company (donation destination) Iwate Prefecture Salmon and Trout Breeding Association (Chairman and Director: Yoshihiro Yamazaki) (Official website |
https://www.echna.ne.jp/~isz/ ) This is an association that promotes salmon and trout breeding projects in Iwate Prefecture. ■Supporting companies Tohoku Hakuhodo Co., Ltd. (Representative Director and President: Ken Tahara) Tohoku Hakuhodo is an advertising company of the Hakuhodo Group with a network throughout Tohoku. (Official website | https://www.tohoku.hakuhodo.co.jp/ ) Iwate Kensan Co., Ltd. (Representative Director and President: Manabu Sato) We are a third-sector company in Iwate Prefecture that was established with the purpose of contributing to the development of Iwate’s industry through the promotion of Iwate’s products. (Official website |
https://www.iwatekensan.co.jp/ ) Kawamura Co., Ltd. (Representative Director and President: Jun Kawamura) This company manufactures, processes, and sells seaweed, kelp, salmon, salmon roe, etc. We produce the salmon roe used in Sanriku Kaihozuke and other products. (Official website | https://www.kawamura-2114.co.jp/ ) Kita Nihon Bank (President: Yasumi Ishizuka) (Official website |
https://www.kitagin.co.jp/ )
◆About the amount of salmon landed Salmon (chum salmon) is the representative “autumn fish” in Japan. The past few years have seen extremely poor fishing. The situation is similar in Iwate Prefecture, with a total of 134 tons of autumn salmon landed from the coast and rivers in 2023. Compared to the peak in 1996, the catch is only about 0.2%, resulting in a serious lack of catches. It is said that this is because ocean currents and food environments have changed due to ocean warming, and released young fish are not returning.
https://prcdn.freetls.fastly.net/release_image/126640/2/126640-2-ed580986bd3c62c051978f36ed7cce0a-546×403.png Source: Iwate Prefecture Fisheries Promotion Division/Iwate Prefecture Salmon and Trout Breeding Association ◆Nakamuraya official online shop: Product image display image
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https://prcdn.freetls.fastly.net/release_image/126640/2/126640-2-c606053c9e95045b9170668bd92be0d8-3900×1960.png Products eligible for the following campaigns currently being held are also eligible. We will keep you informed about future campaigns. Image
URL: https://prcdn.freetls.fastly.net/release_image/126640/2/126640-2-8c5cdf7dea9fe15f6f669ebcca91ecb7-1880×1376.png Name: Winter gift campaign URL:
https://www.kaihouduke.jp/html/page31.html Period: November 1st (Friday) 10:00 to November 29th (Friday) 17:00 Benefit: 10% OFF (6 eligible products) Target products: Sanriku Kaihozuke 350g, Sanriku Kaihozuke 650g, Kaihozuke set at home, Golden Kaihozuke winter newsletter, Salmon roe pickled in soy sauce 500g, Mekabu Salmon roe 500g