Shibuya Asobiba Production Committee 3 days where talent meets the city STYLY CREATIVE JAM X THE CITY will be held

[Shibuya Asobiba Production Committee] 3 days where talent meets the city: STYLY CREATIVE JAM X THE CITY to be held ​
Shibuya Asobiba Production Committee Press release: November 11, 2024 3 days where talent meets the city STYLY CREATIVE JAM X THE CITY to be held Creators gather at 404 Not Found to create an AR game set at Shibuya’s scramble crossing
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For three days from November 22nd to 24th, 2024, “CREATIVE JAM It has been decided that an impromptu AR game development event called “Creative Jam Cross the City” will be held. An impromptu creative event to gather, enjoy, and create together The word “game” is a combination of “ga”, which means “together”, and “man”, which means “person”. It not only refers to games as digital content, board games, card games, competitive sports, etc., but in a broader sense, it also refers to getting together to enjoy and create something together. In the game field, “GAME JAM” is an event where game creators who met on that day develop a game in a limited time based on the concept of getting together and enjoying something together. It has been a popular event, but this time, “CREATIVE JAM x THE CITY” will extend “GAME JAM” to the city using AR technology. Various creators, mainly game creators and XR creators, will gather together, connect with the city, and create a single AR game work. Opened in July at Shibuya Sakura Stage as the creator’s “Asobiba” closest to Shibuya Station “404 Not Found”. Approximately three months after opening, 404 Not Found has become established as a creative place where game creators, designers, performers, and others gather every day to create something, and unprecedented AR game works are being created. The theme is “SCRAMBLE” The theme for this year’s CREATIVE JAM has been decided to be “SCRAMBLE.” Since Shibuya’s Scramble Crossing will be the base for AR, and the AR game will be created by a mixture of talents, we named it “SCRAMBLE”, which means “to stir” or “mix”, and based on the free ideas of the participating creators. We will continue to create works. Furthermore, “SCRAMBLE” has the meaning of “struggle” or “doing something in a hurry,” and we hope that the word “SCRAMBLE” will include ways to make the experience of game content even more exciting. . The passion that creates something and the empathy that emerges from exchanging opinions. Please take a look at the many works created through exciting experiences condensed into a short period of time! ​ Deployed as flagship content of NEWVIEW AWARDS 2024 To create the work, we will use STYLY Studio, an XR content production tool from the spatial layer platform “STYLY.” In addition to providing technical support, we are collaborating with “NEWVIEW,” an XR creator discovery and training project run by STYLY, PARCO, and Loftwork, to help address the growing interest in the field of XR following the release of Apple Vision Pro in Japan in June of this year. We will expand our creative realm and create works that integrate the city and content. In addition, Tokyu Corporation is the prize owner of the global XR award “NEWVIEW AWARDS 2024” held by STYLY together with PARCO and Loftwork, and the winners will receive various prizes such as the creation of an AR game set in the city of Shibuya. You will receive the right to collaborate with the company.
Participants of this year’s “CREATIVE JAM x THE CITY” will also apply for this award, and it will be released to the public as flagship content at a later date. For more information about NEWVIEW AWARDS 2024, please visit the website: https://newview.design/awards [Summary] ■Event name: CREATIVE JAM × THE CITY (Creative Jam Cross the City) ■Sponsor: STYLY Co., Ltd. ■Co-sponsored by: 404 Not Found ■Cooperation: Game Creators Guild ■Co-sponsored by: Tokyu Corporation ■Sunday: November 22nd (Friday) to November 24th (Sunday), 2024 ■Location: Shibuya Sakura Stage 4F 404 Not Found About Tokyu Image
URL: https://prcdn.freetls.fastly.net/release_image/141174/12/141174-12-da11355cbbab8807511806626ce14b40-1738×732.png Tokyu Corporation, which works on urban development based in Shibuya, supports the culture of Shibuya by stating “further evolution and deepening of ‘Entertainment City SHIBUYA'” as one of the basic policies of the Tokyu Group’s urban development strategy “Greater SHIBUYA 2.0”. We are taking on various challenges. Official website: https://www.tokyu.co.jp/ About 404 Not Found
https://prcdn.freetls.fastly.net/release_image/141174/12/141174-12-12bfe27f78aa1cbc5d90bc17f5c58c7e-1200×1200.jpg A creation base for indie creators that opened on the 4th floor of Shibuya Sakura Stage. Aiming to be a sacred place for indie creators active in various cultural fields such as games, art, music, and food, we are holding a variety of events such as exhibition events, workshops, live music, and limited-time restaurants, and are promoting the creative activities of creators. We will create opportunities for support and co-creation among creators. The approximately 150 square meter floor will feature an event space equipped with LED lights over 10 meters wide, a merchandise sales/café space, a kitchen and restaurant space, and a distribution studio, allowing creators to carry out their creative activities regardless of their genre. Official website: https://www.404shibuya.tokyo/ About NEWVIEW Image
URL: https://prcdn.freetls.fastly.net/release_image/141174/12/141174-12-4ee4a68c2083195d04128b34c9f33deb-849×572.jpg The NEWVIEW project was launched in January 2018 as an experimental project/community that explores new creative expression and experience design in 3D space. Together with creators who embody culture in urban spaces, such as fashion, music, video, graphics, and illustrations, we will conduct experiments to design next-generation culture/lifestyle experiences that transcend the boundaries of reality and fantasy. We will promote the discovery, development, and exchange of the next generation of XR creators through lectures and meetups both
domestically and internationally. Official website:
https://newview.design/ About STYLY
https://prcdn.freetls.fastly.net/release_image/141174/12/141174-12-ffe4062a6f9dc9a39a0d26d2995cdab6-3900×1035.png STYLY Co., Ltd. is a company that provides the spatial layer platform “STYLY” in the era of “Spatial Computing = Wearing space.” Using XR-based technology, we aim to unleash the creativity of people and companies, and contribute to the evolution of humanity by creating new cultures and industries. Official website: https://styly.inc/