Matsui Sake Brewery LLC press release (2024.11.11) Matsui Sake Brewery LLC Announcement of nationwide release of Matsui Beer “Kurayoshi” The design has been renewed as it becomes a standard!
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Prefecture) has finally released the Matsui Beer “Kurayoshi”, which was previously released in the San’in region and some other areas, in response to requests from many customers. It will be released as a standard product nationwide. You can now enjoy Matsui Beer “Kurayoshi” anywhere in Japan. The product’s special feature is that it is brewed in the rich nature of Tottori, and has a fruity and refreshing taste that you will want to drink over and over again. In particular, we have pursued “ease of drinking” and “taste” so that it can be enjoyed as an accompaniment to a meal. Additionally, the design will be renewed in conjunction with this nationwide sale.
https://prcdn.freetls.fastly.net/release_image/45998/62/45998-62-73ea09e3264023ef5f7800877e851fc5-1920×1080.jpg Due to shipping considerations, there is a possibility that products with the old design and products with the new design may be mixed together. We apologize for any inconvenience this may cause and appreciate your understanding. ■About Matsui Beer “Kurayoshi” 〇Why did you make beer Today, beer has become the most familiar alcoholic beverage in our lives, and there are so many varieties that you can choose your favorite product. Matsui Sake Brewery’s corporate philosophy is “Make people happy through the production of alcoholic beverages.” As a comprehensive alcoholic beverage manufacturer, it was inevitable that we would engage in the production of beer in addition to whiskey. Using the knowledge and techniques we have cultivated through whisky-making, we aim to create beer that only Matsui Sake Brewery can do. 〇Up to sales Matsui Sake Brewery received a beer manufacturing license in 2020. However, just then, the new coronavirus broke out all over the world. In order to manufacture disinfectants that had been depleted across the country, we suspended beer development and delivered alcohol preparations to those in need. Then, when the effects of the new coronavirus seemed to be calming down, we resumed beer production and completed Matsui Beer Kurayoshi.
〇Manufacturer’s comments The ingredients for Kurayoshi, produced by Matsui Sake Brewery, are only malt, hops, and water. The taste and aroma of beer can vary greatly depending on the combination. Because it is simple, Matsui Sake Brewery is committed to producing beers that cannot be fooled. What Matsui Beer is looking for is everyone’s “delicious!!” words. We promise to continue evolving in search of that flavor. 〇Product information
https://prcdn.freetls.fastly.net/release_image/45998/62/45998-62-381384381d45e94488aec43a18d61973-1920×1080.jpg Matsui beer “Kurayoshi” Capacity/350ml Frequency/5% Raw materials/malt (foreign manufactured), hops Suggested retail price/¥260 (excluding tax) We pursued “ease of drinking” and “taste” so that you can drink it as a meal companion. It has a fruity and refreshing taste that you’ll want to drink over and over again. For detailed information and products, please see the following pages. Please take a look. Matsui Beer “Kurayoshi”:
https://matsuiwhisky.com/item/beer-kurayoshi/ About Matsui Beer: https://matsuiwhisky.com/20241105-blog/ ■About Matsui Sake Brewery (Kurayoshi Distillery) Matsui Sake Brewery has a distillery (Kurayoshi Distillery) in Kurayoshi City, Tottori Prefecture, and manufactures and sells distilled spirits such as whiskey. Adhering to the management philosophy of “making people happy through the production of alcoholic beverages,” the Matsui Whiskey brand is sold not only in Japan but also in more than 50 countries around the world, with product names associated with local areas such as “Kurayoshi,” “Tottori,” and “San’in.” We are selling. We are not satisfied with the status quo, and continue to create new value for the world by predicting distribution and sales 10, 20, and 30 years from now. ■About the beer factory
https://prcdn.freetls.fastly.net/release_image/45998/62/45998-62-1982682f60f7f9bdc193ef1cbdf5ddbf-2000×700.jpg We are planning to start producing beer on a large scale starting in 2025. We will contribute to the development of local industries and create products that are rooted in the local area by not only producing existing whisky, but also by venturing into new fields. ■Company information Matsui Sake Brewery
LLC Kurayoshi Distillery 656-1 Kamifurukawa, Kurayoshi City, Tottori Prefecture 682-0934 Official website:
https://matsuiwhiskey.com ■Contact information for product inquiries Person in charge: Nishiyama Email address:
rtd@matsui-shuzo.co.jp Thank you for your understanding. ■Contact information for this prerelease Matsui Sake Brewery LLC Planning Department Email address: pr@matsui-shuzo.co.jp Thank you for your understanding. *We do not accept sales emails, etc.