[Viagate Co., Ltd.] We are looking for “emotional video works” that capture the hearts of Generation Z. “Emo Award 2024” will be held! Applications will be accepted from November 11th
Viagate Co., Ltd. Press release: November 11, 2024 We are looking for “emotional video works” that capture the hearts of Generation Z. “Emo Award 2024” will be held! Entries will be accepted starting November 11th. In addition to screening by industry experts, we also introduced an unprecedented screening method using an “emoness” index obtained from biometric data of Generation Z Image
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expressions) of ordinary consumers. Viewer’s real emotions Quantify and evaluate quantitatively. Next, in the jury screening, experts and experts who are active on the front lines of the marketing industry judged Emo Judging will be based on criteria such as national impact, creativity, trendiness, advertising effectiveness, and technical ability.
https://prcdn.freetls.fastly.net/release_image/116494/13/116494-13-e1e9c25de79d50d99ea5d6336620f502-1924×1088.png Event overview ■Work entry reception November 11th (Monday) to November 24th (Sunday), 2024 ■Announcing award-winning works Thursday, December 26, 2024 ■Sponsor: Me to me to Co., Ltd. ■ Cooperation: Nikkei Cross Trend, Viagate Co., Ltd. ■Judges (*in no particular order) Mr. Shoichiro Iwata Representative Director and CEO of Force Marketing and Management Co., Ltd. Former President and Representative Director of Askul Co., Ltd. Mr. Hidehiko Nishikawa Professor, Faculty of Business Administration and Graduate School of Business
Administration, Hosei University President of Japan Marketing Society Mr. Tetsuo Katsumata Editor-in-chief of digital strategic media “Nikkei Cross Trend” Sponsor of “Marketer of the Year”, “BtoB Marketing Award”, etc. Kento Imataki Me and CEO of Co., Ltd., a generation Z planner. His books include “Emo consumption” [About how to apply] In addition to self-recommendations from companies, individuals can also apply for other nominations. [Application period] November 11, 2024 (Monday) to November 24, 2024 (Sunday) [Application target] Video works released in Japan from January 1, 2024 to October 31, 2024 (TV commercials, web Any format (video work, social media advertisement, etc.) is acceptable) [How to apply] Please fill out the required information in the designated application form from the official website. Click here for application and details:
https://emo-award.com/ Through this award, we aim to discover expressions that resonate with Generation Z and creative innovation in the entire advertising industry point. We look forward to receiving your innovative and moving works.
About Viagate Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/116494/13/116494-13-52cec2290694354c87310c53f51e3655-2500×1417.jpg Viagate Co., Ltd. aims to create a social foundation that enables everyone to make informed and rational decisions through valuable information. Based on our mission of “building a platform for communication,” we develop and provide innovative data marketing technology that captures and analyzes people’s “natural communication resolution.” The company’s “Emo Mill Research” reads and visualizes the true reactions of consumers from their gaze and facial
expressions. Also proposed By using the AI interview we provide, we can reveal the deep psychology that could not be captured by traditional surveys. By doing so, we provide new discoveries that lie hidden between people and between people and brands (products and services). This company is attracting attention as a revolutionary solution that overturns common sense in marketing. ■Company profile Representative Director and President: Morio Shimosaki Address: Ninomiya Building R140, 18-4 Sakuragaoka-cho, Shibuya-ku, Tokyo Business content: Development, operation and marketing support of the insight survey platform “Emomil” Business HP: https://www.viagate.com/ Emomil Research: https://emomilresearch.com/ About me and me and the company
https://prcdn.freetls.fastly.net/release_image/116494/13/116494-13-5ab126bd7d558d906cb650de29579666-2500×1417.jpg Me to Me to Co., Ltd. is a planning and marketing company that represents Generation Z. Many things unique to Generation Z We are developing a plan. Insight research, planning, creative production, and communication that incorporates the perspectives of real Generation Z living today We will be in charge of everything up to and including communication. In addition, new ways of working have been implemented, including remote systems, sauna employment, and working in rural areas. Currently practicing. Many companies are being born from within the company, with the aim of having all members be geniuses. ■ Company profile Representative Director: Kento Imataki Address: 3rd floor, Navi Shibuya V, 5-5 Maruyamacho, Shibuya-ku, Tokyo Business content: Planning and marketing business related to Generation Z, brand business HP: https://boku-to-watashi-and.com About Nikkei Cross Trend
https://prcdn.freetls.fastly.net/release_image/116494/13/116494-13-8bdec4a40f1d6e57880bcfa436543bee-2500×1417.jpg “Nikkei Cross Trend” ( https://xtrend.nikkei.com/ ) is marketing strategy, product development, and new business creation It is a digital media that provides information such as construction. Things will change due to the evolution of digital technology etc. Detailed information on the forefront of corporate new product development, marketing strategy, and business strategy based on data and actual examples. “Sell We will reveal the key points of product and service development. Targets corporate management planning, new business development, and products A wide range of business people including planning and development, systems, marketing, sales, customer contact, etc. We mainly deliver on maho sites and smartphone apps. [Company Profile] Company name: Nikkei BP Co., Ltd. Address: 4-3-12 Toranomon, Minato-ku, Tokyo Representative: Naoto Yoshida URL:
https://www.nikkeibp.co.jp/