Nigenjaya Mochi Kadoya Main Store ISEKADO First store in Metaverse “FUTURE 20th SQUARE”! Beer brewing ex perience in virtual space will be available from November 14th

[Nigenjaya Mochi Kadoya Main Store] [ISEKADO] First store in Metaverse “FUTURE 20th SQUARE”! Beer brewing experience in virtual space will be available from November 14th ​ Nigenjaya Mochi Kadoya Main Store Press release: November 11, 2024 [ISEKADO] First store in Metaverse “FUTURE 20th SQUARE”! Beer brewing experience in virtual space will be available from November 14th ~A new retail experience that includes online shopping through collaboration with EC sites~
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ISEKADO (Nigenjaya Mochi Kadoya Honten Co., Ltd., President and CEO: Narimune Suzuki), headquartered in Ise City, Mie Prefecture, will be holding a VR world “FUTURE 20th SQUARE” operated by Future Shop Co., Ltd. on November 14th. We will be opening a virtual pop-up store from (Thursday). This is ISEKADO’s first Metaverse store, and we will offer the fun of craft beer online through a virtual experience of choosing yeast and hops to brew beer. ■Background of participation in “FUTURE 20th SQUARE” ISEKADO aims to “make craft beer a more familiar and special experience” and will introduce a brewing experience in the Metaverse for the first time. Through experiences in virtual space, we are developing new retail channels that utilize the Metaverse, in addition to traditional physical stores and e-commerce sites. Users can proceed to purchase products on the ISEKADO official EC site after experiencing the brewing experience, providing a more intuitive and immersive purchasing experience. ■“FUTURE 20th SQUARE” virtual store experience At the ISEKADO booth, users can have a virtual experience of brewing their own craft beer by selecting yeast and hops. Through the image of the finished beer, customers can visually enjoy ISEKADO’s vision of “making the world of beer more interesting” and “the diversity of craft beer,” providing new retail entertainment that touches the brand’s worldview. Masu.
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https://prcdn.freetls.fastly.net/release_image/86893/20/86893-20-ad085abc27a2dbbe6983b29d8fcbb48d-2304×1296.jpg ■About the renewal opening commemorative event To commemorate the reopening of “FUTURE 20th SQUARE”, a press conference and photo contest will be held on November 14th (Thursday) from 8pm on YouTube. Enjoy new communication and entertainment experiences while enjoying the virtual world on VRChat.
https://prcdn.freetls.fastly.net/release_image/86893/20/86893-20-42f67a1a542cc330334928ae3b5c766d-2688×1512.jpg ■Event overview Release date: Thursday, November 14, 2024 Location: ISEKADO booth in VRChat world “FUTURE 20th SQUARE” Access: You can enter by searching for “Future 20thSquare” from VRChat on your VR device, gaming PC, or Android device. ■ ISEKADO and the future of the Metaverse Through this participation, ISEKADO will communicate the appeal of craft beer on the innovative platform called Metaverse and build connections with new customer groups. In the future, we aim to further improve the customer experience by utilizing virtual space and expanding experiences that combine the real and digital. ■ FUTURE 20th SQUARE Overview “FUTURE 20th SQUARE” is a virtual world on VRChat operated by Future Shop Co., Ltd. It has attracted more than 30,000 visitors since last year, providing users with a retail experience in a fantastic space reminiscent of European Christmas markets. The renewal proposes a new consumption behavior that allows users to directly access the e-commerce site and shop online through a virtual pop-up experience. ISEKADO will continue to deliver the joy of craft beer to even more people through new experiences in virtual space, along with the message of “Add some cheer to your life!” ■ISEKADO (Nigenjaya Mochi Kadoya Main Store) Founded: 1997 Representative: Narimune Suzuki (Narihiro Suzuki) Business details: Our head office and brewery are located near Ise Shrine, and our slogan is “Add ale to your life!” Craft beer brand listed in Since our founding, we have never been called reckless or challenged anyone. I’ve been actively working on things that don’t exist. As a result, we have won numerous awards at domestic and international competitions. 2017, 2019, 2021 at the oldest British IBA, which is said to be the Oscar Award in the beer world. In 2024, we became the first in the world to win gold medals in four consecutive competitions. Various types of beer Expanded production of tools. Delivering “real” beer to world standards in order to co-create a rich beer culture I’m here. ▼ISEKADO official website https://www.biyagura.jp/ ▼Official Facebook https://www.facebook.com/isekado ▼Official Instagram
https://www.instagram.com/isekadoyabrewery_official/ ▼Official X https://x.com/isekado ▼Official LINE https://lstep.app/l6WWP1n [Contact information regarding this matter] Future Shop Co., Ltd. Please contact us using the form below.
https://www2.future-shop.jp/l/688753/2022-03-23/2ygvfx