[ANEW Co., Ltd.] Korean second-hand clothing specialty store “GOODFLAT-KOREA-” has arrived in Fukuoka Prefecture for the first time *Pop-up store will be held on the 3rd floor of Hakata Marui from 11/30 (Sat)
ANEW Co., Ltd. Press release: November 11, 2024 GOODFLAT-KOREA-, a store specializing in Korean second-hand clothing, has arrived in Fukuoka Prefecture for the first time *Pop-up store will be held on the 3rd floor of Hakata Marui from Saturday, November 30th – Full of Korean culture! A new vintage clothing experience unlike any other – Good Flat Korea, Japan’s first Korean brand used clothing specialty store, is operated by ANEW Co., Ltd. (Headquarters: 180-1 Imaizumi Shinmachi, Utsunomiya City, Tochigi Prefecture, President: Ryohei Yanaka), and is actively expanding tours throughout Japan. We have decided to open a store in the Kyushu region. We will be opening the first pop-up store in the Kyushu area on the 3rd floor of Hakata Marui in Hakata Ward, Fukuoka Prefecture for one month from Saturday, November 30, 2024. Good Flat Korea is a used clothing store in the new genre of Korean used clothing, which has not received much attention so far, so please look forward to its further development.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-047f72d7ac978aee7c7fc2c40b364290-700×433.png
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-42eaf5e191ab00676378d95ba082a5ce-1920×1080.png ■ A new future of fashion drawn by “Good Flat Korea” Have you ever heard the term “Korean vintage clothes”? Korean fashion is very popular in Japan. When we traced its origins, a surprising fact was hidden there. In South Korea, trends change quickly, and there are many cases where items lose their value and are discarded as soon as they go out of fashion. However, clothes that are considered unnecessary in Korea are now attracting attention in Japan. A new genre of Korean vintage clothing that no one has tried before. Good Flat Korea continues to disseminate Korean culture to Japan with the mission of “exchanging values between Korea and Japan.”
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-7f366f35f17911c385fba847d81878d6-1005×1340.jpg ■ Why are Korean vintage clothes so popular in Japan? 1: Rarity of Korean brands that are difficult to obtain in Japan In South Korea, new Korean brands are readily available, making it difficult to find value in used clothing. On the other hand, in Japan, there are few stores that carry new Korean brand products, and there are many items that are not readily available. This rarity has captured the hearts of Japanese fashion lovers. 2: The charm of diversity and hybrid style Trends in Korean fashion change very quickly, and new styles are constantly being created. For this reason, Korean vintage clothing is a condensation of trends from various past eras, and combined with the unique texture of vintage clothing, you can enjoy a variety of styles. By combining Korean vintage clothing with the latest Japanese trends, you can create your own original style that is different from everyone else’s. This is very attractive for people who not only want to follow trends, but also want to express their individuality and create their own style while incorporating trends. 3: High quality that is safe even for secondhand clothing beginners The appeal of second-hand Korean clothing is that there are many items made from high-quality materials that are soft to the touch, and can be used for a long time. We also have a wide range of items that can accommodate a wide range of styles, including oversized and unisex designs. It is characterized by its high quality, such as careful sewing and the use of
high-quality materials, making it perfect for those who want to express their own special style. Korean fashion has a fast cycle of trends, so there are many products in good condition, and one of the reasons it’s so popular is that it’s easy to find items that you can cherish for a long time. Combined with these charms, Korean secondhand clothing is not just secondhand clothing, but is having a major impact on the Japanese fashion scene as a new fashion option that combines individuality and trends. It can be said that the three elements of Korean brands, “scarcity,” “diverse styles,” and “high quality,” are at the root of the popularity of second-hand Korean clothing. Korean fashion is characterized by fast trends and unique designs, and is expected to continue to be popular among young people. As a result, it is expected that Korean vintage clothing will attract more and more attention. In addition, from the perspective of sustainable fashion, which has been attracting attention in recent years, second-hand Korean clothing is expected to attract more and more attention as an environmentally friendly option that allows you to enjoy new styles.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-91cf3b259f582052d1e2cbbe84fe8d99-1774×1774.jpg
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-651cf906070b9f6c4edd6c77bd34607b-1179×1179.jpg
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-ca751013a87e90ebe45135913112c425-1549×1549.jpg
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-f87014adb592a46b7207f0b5afc50648-1179×1179.jpg ■ Good Flat Korea excites the whole country “Good Flat Korea” is spreading the appeal of second-hand Korean clothing all over the country. The nationwide tour project started in 2024, starting from the Kanto region and enthusiastically holding pop-up stores all the way to the Tohoku region. It will finally land in Fukuoka, Kyushu in December 2024. Starting with opening stores in the Kyushu region, we plan to expand to even more regions in 2025, including the Kansai region. The wind brought by Korean fashion trends may also blow in your town.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-598e3440df70153444d6eb0e44c32a57-1108×831.jpg
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-99e83cf22adb813fdd7a0efbb3cb9a44-1477×1108.jpg ■ Hakata Marui 3rd floor becomes a sacred place for Korean culture For those who want to enjoy Korean culture in Fukuoka. The 3rd floor of Hakata Marui is getting more and more exciting. On the same floor, where you can experience a rich variety of Korean culture, including the popular “Kira Kirakira Donki” and “K-BEAUTY-ON” and the authentic Korean dance studio “AZENC Hakata School,” there is a store
specializing in used Korean brand clothing. Good Flat Korea will be open for a limited time of one month. ■ Why Fukuoka? Deep connection between Fukuoka and Korea Fukuoka Prefecture is known as a region in Japan that has close ties with Korea. Fukuoka and South Korea have deep ties, including historical connections, geographical proximity, and active economic exchanges.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-d39a0ca060a83ad6259e1c812af4c0b6-1080×1080.png ・ Historical connection There has been active exchange with Korea since ancient times, and mutual influences can be seen in their culture and customs. ・ Geographical proximity Since Fukuoka is relatively close to Korea and it is easy to travel there, there are many opportunities to experience Korean culture. ・ Economic exchange Economic ties are also strong, with Korean companies expanding into the country and Fukuoka investing in Korea. A combination of these factors has created a situation where there are many Koreans living in Fukuoka Prefecture and a high level of interest in Korean culture. ■Strategy of location at Hakata Station Hakata Station is a
transportation hub that represents Fukuoka Prefecture, and is also a major commercial area where large commercial facilities are
concentrated. Its appeal lies in the fact that it attracts a wide range of customers, especially young people and women. Particularly in recent years, interest in Korean culture has increased, so many people interested in Korean fashion visit Hakata Station. In particular, the Fukuoka Christmas Market will be held in December, and the number of tourists from all over the country will increase significantly, which is expected to attract even more visitors. The Christmas market is well-established as an event that enlivens the entire region, and is often featured in many media outlets, attracting a lot of attention. Taking advantage of this location, “Good Flat Korea” can appeal not only to young people in Fukuoka who are interested in Korean fashion, but also to tourists. ■ Different from others. In-store experience A memorable and special time For those of you who are not satisfied with just buying used clothes, Good Flat Korea offers a special store experience that you cannot find at other used clothing stores. Image
URL: https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-a424f85d5ea4c0dc53eeda427c03bc8f-2048×2048.jpg Create your own memories with the Receipt Photo Machine With the receipt photo machine that is all the rage in Korea, you can receive your own original photo as a receipt. The receipt-style print with a cute retro design is very popular for posting on SNS. If you take a photo with the old clothes you bought, you can package your memories together. Would you like to preserve your precious moments in a stylish piece?
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-b99b7cd50437cb3e03b25246e1f4498e-1672×2508.jpg Time slip experience! Bringing back the 90s with “CRT TV” You can film yourself on a CRT TV with a 90’s feel as if you were being recorded on videotape. We recommend sharing this unique experience that combines nostalgia and newness on social media. Create your own unique movie by combining it with old clothes.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-7f6daab7102e64e3686d7ab95db94b6c-1080×1080.png Even more fun with special benefits ・Limited quantity novelty Customers who purchase over 15,000 yen will receive a large novelty muffler as a gift. ・Big surprise project only in the morning For customers who wake up early, we offer discount coupons and used clothes that you can get for 0 yen. These benefits are hard to find at other stores. It’s packed with charm that makes you want to come back every day.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-a44d64351346d34fe5dc8606792721fa-1040×1040.png Men’s, Women’s, Kids (INTERNATIONAL BRAND) adidas, NIKE, umbro, THE NORTH FACE, Ralph Lauren, Carhartt, Columbia, etc. (KOREA BRAND) Mardi Mercredi, Matin Kim, thisisneverthat, ADERERROR, YESEYESEE, NERDY, LMC, vivastudio, muahmuah, MAHAGRID, KIRSH, COVERNAT, etc. ■ Difference between Good Flat Korea and a typical second-hand clothing store When you think of a second-hand clothing store, you may have the image that it’s “a little hard to get into” or “old-fashioned.” However, Good Flat Korea is a completely new secondhand clothing store that overturns this stereotype. ・ A sophisticated space that feels like a Korean boutique Our store is a clean and sophisticated space that feels like a boutique in Seoul, the trend-setting center of South Korea. You can enjoy shopping in a comfortable atmosphere that feels more like a fashionable select shop than a second-hand clothing store. ・ First in Japan! Korean latest trend vintage clothes that you can’t find anywhere else The biggest appeal is that you can experience the latest Korean trends without leaving Japan. We are introducing to Japan a new fashion culture called “Korean vintage clothing” that is not yet familiar to Japan. As a pioneer who was the first to establish this new genre in Japan, Good Flat Korea will continue to introduce new trends. ・ A unique device that makes choosing used clothes more fun A receipt camera full of Korean trends and a CRT TV experience where you can see yourself reflected are a “first in the second-hand clothing store industry” that will make selecting second-hand clothes fun and memorable. These unique features overturn the concept of a thrift store and offer a new type of shopping experience. It’s not just for fun, it makes the encounter with used clothing even more special, and even those who are new to shopping for used clothing will definitely have fun shopping. Good Flat Korea is more than just a secondhand clothing store. Make your encounter with old clothes more fun and memorable with a unique mechanism. We will expand the possibilities of fashion never seen before from a new perspective of Korean secondhand clothing, and continue to make innovative efforts to overturn the common sense of the secondhand clothing store industry. Good Flat Korea respects the individuality of each customer and helps them find the perfect fit. Please come and visit us. You’re sure to find a special piece just for you.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-264933203973db84756bad03b46523c7-1444×939.jpg ■ Pop-up shop nationwide tour overview
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-1b113f7c9cc2d0faaefd2e7e814966ac-544×544.jpg Venue: Akita OPA 7F Address: 4-2 Chiaki Kubotacho, Akita City, Akita Prefecture Date: November 15th (Friday) to November 17th (Sunday), 2024 [Business hours] 10:00-20:00
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-11e7dcef87aab2231e7093d617ef5bc8-400×400.jpg Venue: MOLTI Koriyama 1F Address: 2-11-1 Ekimae, Koriyama City, Fukushima Prefecture Date: Friday, November 22, 2024 – Sunday, November 24, 2024 [Business hours] 10:00-21:00
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-75fb8722dcc9f2b103417459140e25b2-672×629.jpg Venue: Hakata Marui 3F Address: 9-1 Hakata Eki Chuo Gai, Hakata Ward, Fukuoka City, Fukuoka Prefecture Date: November 30th (Sat) – December 29th (Sun), 2024 [Business hours] 10:00-21:00 Plans are in progress for 2025 as well. *For details, please check the official website of each venue.
https://prcdn.freetls.fastly.net/release_image/137082/6/137082-6-d3d4f27359718ce2b86416b9377b4096-1772×1138.jpg ■About ANEW Co., Ltd. Our mission is to revitalize the region, and we will continue to provide new entertainment to the region. In addition, we will seriously face the issue of mass clothing disposal that is occurring around the world, form alliances with various companies, and actively promote sustainable reuse activities by proposing new sustainable fashion. Company name: ANEW Co., Ltd. Address: 180-1 Imaizumi Shinmachi, Utsunomiya City, Tochigi Prefecture 321-0961 Representative: Representative Director Ryohei Yanaka Business details: Reuse business, EC site management business, trading business Founded: March 2, 2020 [HP] https://anewinc.co.jp/ 【ONLINE STORE】 https://goodflat.net/ 【Instagram】
https://www.instagram.com/goodflat_korea/ 【TikTok】
https://www.tiktok.com/@goodflat.kr 【X】 https://x.com/goodflat_korea