[Orai Co., Ltd.] Winter magic returns to the Metaverse! Orai is in charge of creating the renewed world of “FUTURE 20th SQUARE” that evolves on VRChat
Orai Co., Ltd. Press release: November 11, 2024 Winter magic is back in the Metaverse! Orai is in charge of creating the renewed world of “FUTURE 20th SQUARE” that evolves on VRChat ~The popular world with over 30,000 visitors has been powered up. With the cooperation of VRChat in the US, we aim to create new communication with consumers by making it possible to view e-commerce sites from the Metaverse.
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URL: https://prcdn.freetls.fastly.net/release_image/147904/2/147904-2-091c592eda09f175f5a36d3f25a06404-3840×2160.jpg ■ Background of “FUTURE 20th SQUARE” renewal Future Shop became the first e-commerce platform provider to open a virtual world on the social VR platform “VRChat” in November 2023. The event attracted a huge response, with more than 10,000 visitors in the first week, and a photo contest held at the same time attracted more than 350
submissions. Furthermore, new consumer behavior never seen before was observed, including cases in which experiences in virtual spaces lead to purchasing behavior on e-commerce sites and physical stores. Image
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https://prcdn.freetls.fastly.net/release_image/147904/2/147904-2-f79d6b3eeba872e9622c446904f294f6-3840×2160.jpg In order to further deepen this possibility, Future Shop has concluded an official partnership agreement with VRChat, the US company that operates VRChat, the world’s largest social VR platform. As a result, inside “FUTURE 20th SQUARE”, it is now possible to experience making and eating products in the Metaverse, and then browse the actual EC site. Orai has partnered with Future Shop and VRC to support production and marketing. ■ Virtually experience the glittering world of Christmas markets “FUTURE 20th SQUARE” is a sparkling winter world reminiscent of traditional European Christmas markets. Enjoy a special retail experience in a town centered around Christmas trees. New this year is an interactive tree. When you touch the ornament, the world will appear, and when you enter the Christmas tree, you will be warped to a small island floating in the sky and can see the Christmas market. Something happens when you visit all the stores…?
https://prcdn.freetls.fastly.net/release_image/147904/2/147904-2-096431598af54370a5e708a17bc3e450-3840×2160.png ■ Experience shopping on EC sites with a new virtual pop-up The experiential virtual pop-up store featuring six stores using “futureshop”, which was popular last year, will appear again this year with a new lineup. Some stores will continue to operate, so you can continue to enjoy the experience of making and eating the products that are actually sold on the EC site.
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https://prcdn.freetls.fastly.net/release_image/147904/2/147904-2-3b1d954b332a1c3110b944f084dcd22c-3840×2160.jpg Opening store • ISEKADO: Experience brewing beer by combining yeast and hops • Edelweiss Farm: Smoked meat to make bacon and the famous “bacon flakes” • Yoshinaga Kameya: Put “sliced yokan” on bread and bake it slowly • Sowa Orchard: Harvest mandarin oranges from trees and make them into juices and smoothies • Kyuemon Ito (continued): Cute ice cream toppings with fruits and chocolate • Kakunoshin (continued): Slowly grilling a juicy hamburger ■ Reopening commemorative press conference to be held from 8pm on Thursday, November 14th To commemorate the reopening of “FUTURE 20th SQUARE”, we will hold a press conference. Future Shop staff will also appear in avatars. The event will also be streamed on YouTube, so please take a look. FUTURE 20th SQUARE official channel https://www.youtube.com/@FUTURE20thSQUARE ■ We are planning to hold an event to explore the possibilities of Metaverse x EC x Real stores In the future, we plan to hold various events centered around FUTURE 20th SQUARE. ・Metaverse x Real Public Viewing Event in Osaka A new type of “food” event where you can experience items that appear in the Metaverse in real life while watching a live music event in the Metaverse world. We will deliver a new entertainment experience where virtual and reality intersect. ・Shop representative appears in Metaverse! A special stage that talks about the appeal of the product At a special stage in Metaverse World, the shop representative will share the thoughts behind the product and the behind-the-scenes stories behind its development. This is a special time where you can directly hear about the hidden charms of popular items and recommended ways to enjoy them. ・We are also planning many events jointly held with popular communities active on VRChat. ■ 3D projection mapping experience in Metaverse Together with 3D projection mapping production companies Festa Sinarisama and Torikosha, we have developed a new production that incorporates real-world projection mapping techniques into the Metaverse. Please enjoy the powerful images projected onto the huge building.
https://prcdn.freetls.fastly.net/release_image/147904/2/147904-2-795fd63877d6e6b72c154bb255d40b23-3685×2073.jpg ■“FUTURE 20th SQUARE” world overview Name: FUTURE 20th SQUARE Management: Future Shop Co., Ltd. Official website:
https://www.future-shop.jp/anniversary/future20thsquare/ Official SNS: X → https://twitter.com/future20square How to visit: You can visit from VR devices, gaming PCs, and Android devices. Please search for “Future20thSquare” from VRChat world selection. *Android is a trademark of Google LLC. ■ About VRChat VRChat is a social VR platform. You can log in to the virtual space with your avatar, communicate with many people, and enjoy various experiences. VRChat has various spaces called “worlds” created by creators, companies, and event organizers. In addition to the VR mode that uses VR goggles, VRChat also has a desktop mode, so VR goggles are not necessarily required. You can also easily enjoy it from your PC or Android device. ■About “futureshop” Futureshop’s SaaS EC site construction platform “futureshop” allows EC staff to customize site designs and update content quickly and with great flexibility. Furthermore, it has a variety of functions to encourage customers to become fans, making it possible to develop effective loyalty marketing. As part of our omnichannel strategy, we offer “futureshop omni-channel,” which centrally manages customer data from physical stores and e-commerce sites and provides a smooth customer experience between online and offline. Based on integrated customer information, you can implement detailed digital marketing measures that transcend the boundaries between online and offline. ■ About Orai Co., Ltd. Ourai Co., Ltd. is a creative studio that uses VR/XR technology to deliver excitement to the world. Our mission is to take the needs and desires of our clients and amplify them into an unforgettable virtual reality experience. We have worked on metaverse projects such as “FUTURE 20th SQUARE”, Kyocera, Nissan Motors, Mos Food Service, Yokosuka City, etc., and support companies and local governments from marketing, planning, and consulting to technology introduction related to VR / XR. Please contact us using the inquiry form below.
https://forms.gle/vkRCCBg2ACm79Z4w6