The Macallan 200th anniversary exhibition “THE HEART OF THE SPIRIT TOKYO EXPERIENCE” opens Image
URL: The Edrington Press release: November 11, 2024 The Macallan 200th anniversary exhibition “THE HEART OF THE SPIRIT TOKYO EXPERIENCE” opens
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world-renowned musician who specializes in French electro, made an appearance to conclude the party.
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-e9aac945524f2ae7d698dbcbf1ca0ffa-2041×1361.jpg Special cocktail “The Heritage” with a theme of the past
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-919b5e60fcca0383901e936a44154dda-3900×2600.jpg This exhibition will introduce “The Heart of The Spirit”, an original story that describes the history and tradition of “the past”, which introduces the five pioneers who were the key people in the establishment of the brand, in an immersive digital experience. It consists of three sections: the bar area where you can feel the “present” and the “future” envisioned by the brand. A special program in the ‘Now’ section highlights ‘The Heart of The Spirit’ Immersive Experience, exploring the craftsmanship and dreams of The Macallan’s pioneers and the high quality that underpins its global reputation today. Guests took part in an immersive digital experience and tasting depicting the people who made the bold decisions that made them the best they could be.For a night, guests were immersed in the world of The Macallan while soaking up its history. Ta. Inside the venue, there will be various content related to whisky-making, such as a sofa modeled after the curve of the roof of The Macallan Distillery and a VR experience of a distillery tour, as well as 200th anniversary bottles and Japanese creator D. Hinklay. We have a wide range of content, including an exhibition of origami works created in collaboration with Mr. Hinckley. In the bar area, guests can enjoy a wide selection of The Macallan, from classics to limited editions, as well as special cocktails created especially for this exhibition. In addition, talented bartenders from overseas who have been selected as ASIA’S BEST 50 BARS will be invited, and special cocktails that can only be tasted during the event will be served. Please feel free to invite us and come visit us. ■Guest bartender from overseas November 13th and 14th Le Chamber (Seoul) Mr. JJ Lim, Mr. Ruka Kim November 19th and 20th Villa Records (Seoul) Mr. Yeongjun Felix Jo, Mr. HyunOuck Kwon November 21st and 22nd St. Regis Bar (Macau) Kevin Lai November 21st Quinary (Hong Kong) Eartha Hui *Winner of The Macallan presents “Journey Through Time” Guest bartenders will only serve cocktails from 16:00 to 20:00 each day. *The Macallan presents “Journey Through Time” is a project aimed at showcasing the skills and creativity of top bar professionals in Hong Kong and Macau’s mixology scene, and promoting innovation and interaction with the local community. is. ■Comments from guests
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-1a8751f63b83e08662b65284a236d3d9-1536×2048.jpg Actor: Ryoko Yonekura “Through this exhibition, I was able to learn about Macallan’s 200-year history, which began with its founder Alexander Read.From now on, I will cherish every sip and think about Alexander and the pioneers who inherited Alexander’s beliefs. I wanted to enjoy it carefully.I particularly liked the sherry flavor of “The Macallan.” I like Sherry Oak 18 Years Old, but after watching this immersive digital video and learning that Roderick Kemp has started using sherry casks, I became even more interested in sherry casks, which produce a rich flavor and deep body. I did. ”
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-b6a6e78594e853b5849df5d990634f23-1536×2048.jpg Singer/actor: Lee Junho “I was very pleased to be able to attend The Macallan event in Japan for the first time. I was also impressed by the immersive digital animation program that gave me a glimpse into The Macallan’s long history and craftsmanship. The Macallan is one of my favorite brands that I drink regularly, so this event was especially meaningful to me.”
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-c214a069ef682af3ebfbfab22f1d950d-1536×2048.jpg Model: Mr. Mori Hoshi “The Macallan, which has a history of 200 years, is a brand I admire.I think it is very difficult to build such a long history across generations, so I would like to share with you the tips that made it possible. I came here hoping to learn more, and after experiencing the immersive digital experience, I was really inspired by the way it tells stories.”
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-cd4a49fba12ebc5a49ec530236c141fe-810×1080.jpg Film director: Hitoshi Ohne “The Macallan is a whiskey that I keep at home, and I drink it when I think “Today is a special day”.I usually drink it as a highball or straight.”
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https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-cff0a6be3885bd2831025a345ec137fa-810×1080.jpg Pro runner: Suguru Osako “Through this exhibition and the animation of the immersive digital program, I realized that The Macallan’s 200-year history has been built up step by step by human hands.I was able to experience the world of The Macallan more deeply. It was a precious time.”
https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-435530043e1e9fe39f273015cf0f116f-3244×1227.jpg Inside the venue
https://prcdn.freetls.fastly.net/release_image/119420/17/119420-17-bb5533e3724fd01ae067c8830d9b1653-1907×1271.jpg Origami works by D.Hinklay ■Event overview Date and time: November 8th to November 24th 13:00-21:00 (last entry 20:00) Location: Yodobashi J6 Building (formerly Jing): 6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001 Admission fee: Free “The Heart of The Spirit” Immersive Experience (immersive digital animation video program and tasting): 5,000 yen per person (tax included) Reservations: Reservations can be made through The Macallan’s LINE account or the website below.
https://www.suntory.co.jp/whisky/macallan/special/event_thotstokyo/ ■About The Macallan The Macallan is a whiskey brand known worldwide for its outstanding single malt whisky. The unparalleled tradition of single malt Scotch whiskey began in 1824, when Alexander Reid, founder of The Macallan, began distilling the first whiskey in a small still in Speyside, Scotland. 200 years later, The Macallan is still characterized by its commitment to quality and craftsmanship. Special oak casks seasoned with sherry give each whiskey a natural color, exceptional quality and distinctive character. The Macallan Distillery is set on 485 acres of beautiful grounds, designed by internationally acclaimed architects and inspired by the classic Scottish hills. The past 200 years are only the beginning of what is to come. A journey through time. That is the message of The Macallan’s “200 Years Young” this year. “Manufacturing without compromise” Please enjoy alcohol in moderation. For more information about The Macallan, please visit our website, our Facebook fan page, or follow us on Instagram. https://www.suntory.co.jp/whiskey/macallan/
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