[IRIS Data Lab Co., Ltd.] IRIS Data Lab of “Atouch”, which provides new EC experiences, will have a booth at “Adtech Tokyo 2024”, an international advertising and marketing conference, and will hold a talk session with representative Adachi and others
IRIS Data Lab Co., Ltd. Press release: November 12, 2024 IRIS Data Lab of “Atouch”, which provides a new EC experience, will have a booth at “Adtech Tokyo 2024”, an
international advertising and marketing conference, and a talk session will be held with representative Adachi and others We will be exhibiting in the service area related to LINE Yahoo! Co., Ltd., and visitors can actually experience the purchasing flow line
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Representative Director: Noriaki Adachi) will be held at Tokyo Midtown & The Ritz-Carlton, Tokyo from Wednesday, October 16th to Friday, October 18th, 2024. We would like to inform you that we exhibited at “ad:tech tokyo 2024″. About Adtech Tokyo 2024 “ad:tech Tokyo 2024″ is a traditional international conference that provides a bird’s-eye view of the advertising and marketing industry. Focusing not only on the possibilities of marketing methods and technology, but also on the social responsibility and sustainability of the industry to protect consumers, and the relationship between well-being and marketing, various workshops, official conferences, A number of programs including an exhibition stage were held, and the event ended with great success. IRIS Data Lab Exhibition Booth IRIS Data Lab exhibited in the area of services related to LINE Yahoo Japan Corporation, and provided guidance on the use of LINE official accounts and short videos that connect Atouch and Atouch Tig via API. The booth also has vertical signage. Visitors were able to experience the purchasing process by adding products to the cart and completing payment on the actual chat screen.
https://prcdn.freetls.fastly.net/release_image/98400/91/98400-91-be96870de89ddd59d47ea10d6970a78d-3900×2925.jpg Booth situation Talk session In addition, in the talk session corner, a talk session was held within the booth in which companies related to LINE Yahoo Japan Corporation took the stage one after another. From IRIS Data Lab, Representative Director Noriaki Adachi spoke on the theme of “EC cart system “Atouch” that allows payments through LINE,” and Director Shinsuke Inoue spoke on the theme of “The latest marketing services that are convenient and stay connected through LINE.” did.
https://prcdn.freetls.fastly.net/release_image/98400/91/98400-91-36723d115a26c421e1e850b8d988f15f-3900×2925.jpg Talk session booth “Atouch” service overview With the “Atouch” service, you can select a product on the LINE chat screen and complete the payment process! This system has such convenient functions. By providing shoppers with a stress-free purchasing experience, we help businesses prevent lost sales opportunities and increase sales. Experience Atouch now!
https://prcdn.freetls.fastly.net/release_image/98400/91/98400-91-62b92eb76821be2bf46e2eeb510755b1-1767×586.png Atouch service explained in manga About IRIS Data Lab Co., Ltd. Since 2020, IRIS Data Lab Co., Ltd. has cooperated with LINE Yahoo Japan Co., Ltd. (formerly LINE Co., Ltd.) for the government, public offices, and local governments, and has supported many official LINE accounts for coronavirus countermeasures. Based on the experience and know-how we have cultivated so far, we will launch the LINE official account API tool “Attouch” in October 2022. By linking Atouch and LINE official accounts, companies can now display products and set up payment carts on the chat screen. We have also created a system that allows customers to select products on the chat screen, add them to their cart, and complete their purchase without having to set an ID or password. In 2024, we will release “Atouch Ticket,” which handles the sale of digital electronic tickets using LINE’s official account, from ticketing to ticketing. Furthermore, through joint development with Paronym, which provides the live commerce distribution platform “TIG LIVE,” “Atouch Tig” adds information in real time during live streaming and provides an interactive purchase experience similar to communication at a real store. is being released. Based on our new philosophy of “bringing e-commerce closer to everyone,” we will strengthen the provision of value not only to product users but also to the end users beyond them. Company profile Company name: IRIS Data Lab Co., Ltd. URL:
https://iris-corp.co.jp/ Established: March 5, 2019 Address: 1F, Murahan Building, 2-7-30 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative Director: Noriaki Adachi