[ADDReC Co., Ltd.] ADDReC Co., Ltd. and Kasoku Co., Ltd. announced a business partnership. By combining hotel development and management with solution design, we are working to develop the travel market in the metropolitan area and revitalize the region through travel.
ADDReC Co., Ltd. Press release: November 12, 2024 ADDReC Co., Ltd. and Kasoku Co., Ltd. announce a business partnership. By combining hotel development and management with solution design, we are working to develop the travel market in the metropolitan area and revitalize the region through travel. The two companies have started an integrated hotel development solution with a one-stop development system that can handle everything from branding to planning, development, and management.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-271170fe15ad45ae4e545834ac43a396-1729×908.jpg
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-5c800a8ec0d34bedc3fc4837a301ebb9-2000×677.jpg Realizing an integrated design approach that crosses the business fields of real estate and personal property Since its founding, ADDReC has been creating concepts and concepts using the method of spatial production through “Real Estate as a Service (REaaS)”, which connects people, design, and invisible things and things, and designs new systems with a focus on space. We have been involved in comprehensive design including planning and branding. In addition to creating experiential value, community value, and value provided by spaces, we provide integrated solutions such as solution design and landscape design with an eye toward solving social issues, organizational design and business design for business development, and project design for open innovation. I’m doing it. We have also been developing our business with the theme of creating a new industry in the post-corona tourism sector in Japan, which is in the downsizing phase. Casoku has the strength of being able to cover the entire process from the development of apartment hotels to the start of operations, from purchasing land, setting up and operating hotels, and buying and selling the assets themselves. We have a track record of operating 36 inn business (hotel) facilities in 11 prefectures across the country, catering to the needs of families. Through this business alliance, the two companies will combine their business design know-how and networks to create business designs from both soft and hard aspects, based on their track record of creating value in the movable and real estate fields, and to create hotels with sustainable and optimal profit structures. We will build a development system to create projects. By emphasizing the three perspectives of locality, public interest, and sociality, we aim to grow together with the local community and become a public facility that benefits local residents by actively addressing social issues. Creating a hotel that contributes to the development of society More than just a lodging facility, we support the region as a center of activity where the local community and visitors mingle together.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-a2c03ba826d7e6e58cbccf8089425e5d-2018×1362.jpg Changing values of global travel In recent years, the lodging industry has experienced significant growth due to the increase in tourism and business travel. It is a great opportunity to create a new travel market, and is expected to have a major impact on the local economy and help revitalize the region. 1) Impact on employment The economic ripple effect brought about by Airbnb, which has created new travel value, is estimated to be 405.5 billion yen annually, creating employment opportunities for approximately 41,500 people, and accounting for 1% of the total GDP of Japan’s tourism industry in 2023. , which is equivalent to a contribution to employment of 0.8% (2023/UK/Oxford Economics research). 2) Impact on surrounding industries Airbnb users will spend a total of approximately 375.6 billion yen not only on accommodation expenses but also on other products and services (e.g. food and retail), accounting for approximately 1.4% of total spending in Japan’s tourism industry in 2023. There is also data that says. It will contribute 405.5 billion yen (US$2.7 billion) to Japan’s gross domestic product (GDP) in 2023 and create employment opportunities for approximately 41,500 people, including peripheral services. 3) Impact on local economy The percentage of people who answered “very satisfied (with their stay in Japan)” and repeat visitors (visiting Japan for the second time or more) was both high at 70%, indicating that the increase in repeat visitors is leading to demand for “wanting to experience various aspects of Japan.” It is clear that this will have a major impact on regional economies across the country in the future (from Mizuho Research & Technologies’ “2024 Inbound Outlook”, June 2024). 4) Increasing trend of inbound tourists Since October 2023, the number of overseas visitors to Japan has exceeded the level of 2019, before the spread of the new coronavirus infection, and has generally recovered to its pre-coronavirus state. December 2023 has set a record high for the same month, and the number of visitors to Japan is expected to continue to increase from 2024 onwards. The Japanese government is proposing to aim for 60 million foreign tourists visiting Japan and 15 trillion yen in spending by 2030*.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-4394f7e271c64b83d476c06b4e26fda8-2000×880.jpg *Reference source: INBOUND PLUS. “Announces policy aiming for 60 million foreign tourists visiting Japan and 15 trillion yen in spending in 2030” INBOUND PLUS Editorial Department. 2024. 2. 21 Changing values of global travel Over the past few years, the value of travel has changed significantly internationally, especially among Generation Z. Trend 1: Increased demand for group trips and long-term stays More and more people are traveling in groups of four or more, such as families or friends, for long stays of three nights or more.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-0423e8286ba5fb2fb693efeb266d3466-2000×1047.jpg Source: A New Era of Lodging: Airbnb’s Impact on Hotels, Travelers, and Cities | by Harvard Real Estate Review Trend 2: “Visiting multiple regions” instead of “one location” Travelers no longer stay in one location; they tend to visit multiple regions and enjoy a wide range of cultural experiences. There is an increasing number of cases in which people are mainly based in urban hotels equipped with living facilities such as kitchens and washing machines, and are visiting local areas with overnight stays while leaving their luggage there. Trend 3: From “visiting landmarks and other spots” to “meeting people” The value of travel is not just about visiting tourist destinations, but the value of travel is now formed by actual encounters with local people and interactions with friends. These changes in society and the value of travel will bring about changes in the market surrounding travel in Japan. Through this initiative, both companies have built a one-stop development system that can handle everything from branding to planning, development, and operation in order to quickly adapt to market trends and needs and open up new travel markets. In the Tokyo metropolitan area, we will develop an urban hotel business, including apartment hotels, and capture the inbound market, while also working to establish design methods for hotel development that address issues in local cities and contribute to regional revitalization.
Representative comment
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-eff39c67f89356e0ed0f20619d8745f8-900×900.jpg Taiga Fukushima (Representative Director of ADDReC Co., Ltd.) In 2024, consumption by inbound tourists is expected to exceed 7.2 trillion yen on an annual basis due to the expansion of inbound demand. In order to further increase this demand, which is now second only to automobiles in terms of export value of major items, we believe it is urgent to develop a “place to be” that guests will not want to return to again and again. We believe that by updating and localizing this concept of “placement,” we can find a way to solve Japan’s major social issues such as labor shortages, declining local economies, and coexistence with foreign immigrants. I am sure. That’s why, by combining ADDReC’s knowledge of producing various spaces with Kasoku’s knowledge of updating hotel operations while keeping up with rapidly changing domestic and international demand, we are able to We aim to
collaborate with various companies.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-3105197ebd6f0011bce81c0349a6897d-900×900.jpg Keisuke Arai (Casoku Co., Ltd./Representative Director) Through this partnership, Kasoku Co., Ltd. aims to develop and operate hotels that are even more flexible and sustainable. We develop hotels that contribute to the local economy by respecting local history and culture and growing together with the local community. We will also create facilities that provide special experiences for visitors and actively work to resolve social issues. We are confident that this partnership will be an important step in creating a new travel market and regional revitalization. ADDReC Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-153de5add6e3b9fef6e30aba2a599b81-600×400.jpg We are a production company that comprehensively designs planning, concept development, content, communication, etc. in the field of innovation, and implements it in spaces. We use downsizing methods to optimize business beyond economic value through co-creation with local communities. https://addrec.co.jp/ ◼️ Hotel production results CAFETEL Kyoto Sanjo for Ladies CAFETEL KYOTO SANJO for Ladies is a facility based on the concept of “designing a women’s trip” by tapping into the travel market of three women traveling. Eat, laugh, talk, and sleep. This hotel supports the creation of memories on girls’ trips. https://cafetel.jp/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-e8fdcfe65f0bc4379cdd54f09ba1316f-1200×630.png THE GEEK THE GEEK’s craft hostel is a place where people who pursue what they love in the great outdoors gather and enjoy their unique passion. We aim to create a space full of humanity where all kinds of diversity, including nationality, race, age, and gender, are recognized, and where people can talk openly over chill music and drinks. https://thegeek.jp/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-8946a6d4321d63c2b5787f6fdf28a044-1200×630.jpg CORRUGATED HOUSE CORRUGATED HOUSE is Japan’s first and oldest Corrugated House (1965) and its surrounding grounds have been renovated and redesigned as a lodging facility where you can experience cutting ties with the earth, keeping Kenji Kawai’s philosophy intact. This is a rental hotel. It was comprehensively produced as a place to experiment with travel that creates potential value for the region. https://corrugatedhouse.com/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-ba8bd09d58f8a42c7c593b5d12c33ca9-2594×1362.jpg Kasoku Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-a1a7aa373cba22e8ef58449290bc66a6-600×400.jpg Taking advantage of our strength in operating apartment hotels, we operate 36 inn facilities (hotels and inns), special zone private lodging facilities, and 500 residential lodging facilities (minpaku) in 11 prefectures nationwide. We will help you redefine space in its current form and maximize the value of space by using “new style” and “IT” to maximize the rent per tsubo. https://www.kasoku.co.jp/ ◼️ Hotel production results hotel aima “h o t e l a i m a” stands at the cultural intersection of Ueno An apartment-style hotel where the everyday and the extraordinary intertwine Ueno, Tokyo / Capacity 94 people https://hotel-aima.com/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-3aee35081cfee6bebd27b6c37483cc28-3000×2000.jpg Hotel Sanrriott Osaka Honmachi A 113-room hotel located in the center of Osaka Honmachi with a modern and sophisticated space. Refresh yourself in the 24-hour cafe lounge surrounded by light and greenery, and energize your day at the morning buffet where you can enjoy Shinshindo bread. A hideaway in the city where comfort and convenience intersect, whether for business or pleasure. Osaka Prefecture / Sakaisuji Honmachi / Capacity 238 people
https://sanrriott.com/osaka-hommachi/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-b04fed9137759046e99ac0e7f42cd6ba-2594×1617.jpg Tomari Ueno A 98-bed accommodation in a renovated office building filled with encounters and experiences for travel enthusiasts. Ueno, Tokyo / Capacity 98 people https://www.tomariya-ueno.com/
https://prcdn.freetls.fastly.net/release_image/45910/13/45910-13-ddcad7b8ec888367d072c220b0615fc0-2048×1363.jpg Inquiries regarding this matter ADDReC Co., Ltd. counter Email: info@addrec.co.jp
