[A must-see for new business managers! ] Quickly launch new business in 3 months — Vegan sushi specialty restaurant achieves rapid growth by introducing insight management SaaS “Centou”
alma Co., Ltd. Press release: November 12, 2024 Rapid launch of new business in 3 months — Vegan sushi specialty restaurant achieves rapid growth by introducing insight management SaaS “Centou” Leverage Japan’s first (*1) insight management cloud “Centou” to speed up the launch of new businesses.
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-9f6ba346d4098399f5887b1b8b2908b4-2400×1286.png
(Headquarters: Kobe City, Representative: Hiiragi Kudo, hereinafter referred to as “V-Cook”), which operates a vegan sushi specialty restaurant, in launching a new business using “Centou”. We would like to inform you that. *1: From October 1, 2024 to October 31, 2024, based on the research results of our company’s “Insight Management” ■Click here for details of the case interview:
https://centou.jp/cases/vegan-sushi-tokyo Watch the case interview Insight management speeds up the launch of new businesses V-Cook, a startup that operates vegan sushi restaurants, aims to solve the problem of vegan foreigners visiting Japan, such as the lack of Japanese food that vegans can enjoy, by opening
restaurants specializing in vegan sushi in just three months. I launched it.
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-c784066a97173e84972c6283498e6906-1999×1333.jpg The secret to speedily launching the business was the company’s thorough insight management. By utilizing the insight management SaaS “Centou” for all decision-making, from discovering user issues to prototyping menus and verifying store locations, we were able to quickly launch a business in just three months, as well as attract more foreign tourists. It is also said to have received very high praise. Click here for case details Comment from Mr. Kudo, CEO of V-Cook
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-beacf0da8818d836d76ddbfd163f5495-447×447.jpg V-Cook Co., Ltd. Representative Director Hiiragi Kudo When launching a new business, one of the most important things to do is to “start with an insight.” I’m embarrassed to say that until last year, it was not uncommon for people to talk about “delusional” personas and ideas that “somehow seemed good” at company meetings. We felt a sense of crisis and decided to introduce and utilize Centou. As a result, we were able to launch Vegan Sushi Tokyo, Tokyo’s first vegan sushi specialty store, as a new business in just three months. In addition, in less than 5 months since opening, we have received 250 reviews on Google Maps of 4.9 stars, and we have succeeded in creating a product that is highly satisfied by our customers. At the same time, we added “INSIGHT DRIVEN” to VALUES (our internal behavioral guidelines) and made it more pervasive. Now, insights are used to generate new menus, operational improvements, and marketing measures. In the future, we will scale our business based on this insight and expand globally as Japan’s leading vegan sushi restaurant. Furthermore, we will work on developing new businesses to realize a society where vegan menus can be selected not only at our own stores but also at any restaurant or accommodation facility. I wholeheartedly recommend Insight Management and Centou to anyone who is working on their job and wants to create products and experiences that truly delight customers. What is insight management? This is a new system that integrates (buckets) customer insights that have previously been collected separately in various tools and people, and enables all business decisions to be made based on customer insights.
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-e2fe3c48da880c497f1a691da6d512c1-1852×1130.png Qualitative data, such as user interviews and customer requests, is especially useful in individual situations such as “You won’t know unless you ask that person…” or “It just flows through a chat tool and only the person viewing it knows.” There is a tendency to fall into it easily. Personal qualitative data management is prone to decision-making errors and becomes a “customer-oriented point of view” that does not lead to business results. By introducing insight management, you can make qualitative data your team’s shared knowledge and deliver reproducible customer value. What is Insight Management SaaS “Centou”? “Centou” is Japan’s first insight management cloud that manages customer insights obtained through user interviews and customer support. Just like drawing your company’s own “user insight map,” it becomes possible to create a database of insights that have been in each person’s head, visualize them, and share them.
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-32612a378937f6390595a837b28e3e59-2400×1334.png In addition, it is designed to make it easy to thoroughly share and handle “user insights” with your team, which can be vague and difficult to interpret.
https://prcdn.freetls.fastly.net/release_image/37235/43/37235-43-75a9c9aca14740ac7e57d1cce3cc2715-2400×1414.png By easily connecting all data, such as insights to supporting minutes, reports to insights, and more, you can instantly obtain the
information you need to make successful decisions. Companies that have used our services have seen results such as 2x sales growth, new business launches in 3 months, and 5x analysis efficiency. “A new system for user understanding that is directly linked to business growth and does not end with user understanding” As such, we have achieved great results. ■ Click here for Centou service details and inquiries https://centou.jp Inquiry about Centou ■ About alma Co., Ltd. Founded in 2018 with the mission of “DESIGN for ALL”. Aiming for a future where everyone can handle “design,” we are repeatedly experimenting with various products, including Cocoda, a service that allows companies to share and utilize the
behind-the-scenes of design, insight management service Centou, and brand management service Brandate. It’s a company. Corporate site: https://alma-inc.co.jp/