[Marcus Evans Event Japan Limited] Sponsor companies speak: What is the appeal of “CMO Japan Summit 2024”? ! 1.
Marcus Evans Event Japan Limited Press release: November 12, 2024 Sponsor companies talk: What is the appeal of “CMO Japan Summit 2024”? ! 1. “CMO Japan Summit 2024” where top marketers met. We spoke to Mr. Yamaguchi of Growth
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expectations did you have before the summit? Also, did the summit meet your expectations? Mr. Yamaguchi: “I decided to participate as a summit sponsor because I was attracted to the ability to meet decision makers efficiently.I have participated three times in the past, and the results were very good and the order amount was satisfactory. ” Event selection criteria and Marcus Evans characteristics –What points do you consider when choosing an event? Also, what was the deciding factor in choosing the Marcus Evans Summit? Mr. Yamaguchi: “We judge whether we are getting good results by looking at the number of meetings and the number of orders received. From a long-term perspective, we place importance on whether encounters at events lead to future business.” Yeah. Looking back at our results so far, there is a tendency that the more opportunities we have to meet people with higher positions, the better the results. Considering the number of meetings and the positions of the people you can meet, I think the “CMO Japan Summit” is the most efficient. ” Interaction with participants and differences from other events –How was the interaction and exchange of opinions with the summit participants? Also, please tell us about the differences when compared to other events. Mr. Yamaguchi: “I felt that many of you were of a very high standard.It wasn’t just whether you had decision-making authority or not, but I felt that your understanding of the issues, your
consideration of each individual, and your feelings for the other person were evident. In that sense, I think it’s a very good event. I feel that all the staff are following me very closely. Even outside of the meeting, they actively connected with the participants and I felt their consideration. ” Overall evaluation and value gained –Please tell us your impressions of your participation overall. What was particularly impressive at the summit? Mr. Yamaguchi: “It’s hard to say which one was most impressive. All the content and encounters were wonderful.The lectures were also very interesting. If I had to choose one, I would say that the most appealing thing is the concentration of the meeting.The opportunity to talk with 12 people who have
decision-making authority over two days is unique, and unlike any other event. It’s an experience you can’t get. What I think is important in meetings is understanding and listening to the other person’s needs. I believe that the number and frequency of interviews is important in order to increase customer understanding. I’m also grateful that I can concentrate on listening to clients over two days, allowing them to deepen their understanding of client insights in a short period of time and efficiently. Rather than listening to one person every month and taking a year to deepen your understanding, being able to listen to 12 people all at once in two days allows you to obtain a large amount of information to understand their needs at that time. That’s helpful. In order to understand our customers, we also used the meetings as a place to deepen our understanding of issues and needs. It was also a great time for networking with the participants. Interacting with the participants and having
entertainment at the dinner on the first day brings you closer to each other, and serves as an opportunity to build relationships that will lead to the next stage. I think it was a great opportunity to expand my network of contacts. I would like to continue to cherish this precious opportunity and share it with you. ”
https://prcdn.freetls.fastly.net/release_image/95834/192/95834-192-1b00715b9f42cb8698a41cfa8ca46822-3128×677.jpg Growth X Co., Ltd. We offer “Growth X”, a human resource development service that helps employees develop their marketing skills. By using a smartphone app that allows you to learn in your spare time without stopping your work, and by reviewing your learning in monthly online meetings with your customer success team, you will be able to create an opportunity to implement measures and build a team that can operate independently. Approximately three years after the service was launched, it has been introduced by 550 companies ranging from major companies to venture companies, has been used by more than 22,000 people, and has been involved in the development of many companies and employees. (As of November 2024) As skill training necessary for marketing in the digital age, we will grow the business of more customers, regardless of online/offline, toB/toC. Message from the organizer We would like to express our sincere gratitude to all the companies that supported and participated in the holding of “CMO Japan Summit 2024”. As the host of this summit, we are very happy to have received such positive feedback from so many companies. This is all thanks to all the companies that participated with a high level of awareness of solving industry issues. Marcus Evans will continue to do our best to provide even more valuable opportunities to participating companies. Next summit announcement The next “CMO Japan Summit” is scheduled to be held on the following dates. Please feel free to join us! ■Event overview [Name] CMO Japan Summit 2025 [Date] Thursday, June 12th to Friday, June 13th, 2025 [Venue] Hotel Chinzanso Tokyo [Sponsor] Marcus Evans Event Japan Limited ■Summit inquiries Public Relations Officer (Saino) Email: MizukiS@marcusevanskl.com ■Who is Marcus Evans Founded in 1983, marcus evans has been providing events with the cutting-edge business information needed to make strategic decisions. We plan, manage, and hold more than 150 business summits a year by making full use of our proud global network. At our Japanese branch, we hold events related to marketing, IT, human resources, intellectual property, medical care, manufacturing, etc.
