Recycled product brand “SALWAY” wins the 2024 “Good Design Gold Award (Minister of Economy, Trade and Industry Award)”
Meiyu Co., Ltd. Press release: November 12, 2024 Recycled product brand “SALWAY” won the 2024 “Good Design Gold Award (Minister of Economy, Trade and Industry Award)”
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https://www.g-mark.org/gallery/winners/22186 [Best 100 Presentation Videos] https://youtu.be/J_ppa9RVQa4 Judge’s evaluation comment Branding for a selection of products used in “reprocessing” to clean and sterilize medical equipment so that they can be used again. The aim is to update Japan’s “recycling”, which lags behind other countries in terms of awareness and penetration, and bring it up to the leading European standards. By consistently deploying the logotype elements of a bright blue rectangle and bold typeface from the shipping box to the product explanation video, the company accurately conveys the reliability and rationality of products related to recycling. Interview articles with people involved, such as
sterilization technicians, published on the brand site are also very carefully researched. This also conveys his enthusiasm for raising the standard of the “recycling” industry by revitalizing the field through owned media. The behind-the-scenes aspects of the medical field are difficult for us general patients to see. This is an outstanding initiative that aims to shed light on such sites and improve their value through design. What is SALWAY SALWAY is a brand that selects products used in the reprocessing departments of medical institutions. We provide medical institutions with a group of products used in a series of recycling processes, including cleaning, assembly, packaging, and sterilization, including cleaning brushes, baskets, containers, and sterilization confirmation devices. The website provides information on recycling and interviews with industry opinion leaders. [SALWAY website] https://meilleur.co.jp/salway/ About this award Although reprocessing is an extremely important task that supports medical safety, there is currently little awareness of its importance or even its existence in Japan. For many years, we have continued to provide products to the reprocessing departments of medical institutions, such as the Central Materials Room, and have faced this situation together with the people in the field. In order for Japan’s recycling to improve, its importance needs to be widely known to society. We hope that SALWAY’s award this time will be an opportunity for as many people as possible to learn about recycling processing and its importance. SALWAY will continue to improve reprocessing in Japan and walk with everyone on the path to better reprocessing, aiming for a future where all patients can receive safe medical care. What is the Good Design Award The Good Design Award is one of Japan’s leading design evaluation and promotion activities, inheriting the Good Design product selection system established in 1957. As a global design award in which many domestic and
international companies and organizations participate, it is held every year with the aim of improving the quality of life and using design to solve social issues and themes. The award symbol, the “G Mark”, is widely known as a symbol of excellent design. In fiscal 2024, 1,579 designs out of 5,773 were selected for the Good Design Award, and 100 designs that received particularly high praise were selected for the Good Design Best 100. The special award, the Good Design Gold Award (Minister of Economy, Trade and Industry Award), was given to 20 works, including SALWAY, selected from the Good Design Best 100.