Inova Co., Ltd. Wednesday, November 27th Manga content utilization seminar will be held to reach customers

[Inova Co., Ltd.] [Wednesday, November 27th] Manga content utilization seminar will be held to reach customers ​
Innova Co., Ltd. Press release: November 12, 2024 [Wednesday, November 27th] Manga content utilization seminar will be held to reach customers Innova Co., Ltd. x Cork Co., Ltd. co-hosted a webinar “Content marketing that reaches customers – Utilizing manga to increase CV from attracting customers to closing contracts”
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Innova Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director, President and CEO: Jun Munakata, hereinafter referred to as “Inova”) is a subsidiary of Cork Co., Ltd. (Shibuya-ku, Tokyo, Representative Director and CEO: Sado Island) In collaboration with Yohei), we will hold a manga content utilization seminar for BtoB companies, “Content marketing that reaches customers – Manga utilization to increase CV from attracting customers to closing contracts” from 11:30 on Wednesday, November 27, 2024. It will be held live and recorded from 11:30 on the 28th (Thursday). Click here for details and to apply ​ “E-mail newsletters and white papers are becoming less effective” “I’m supposed to be creating high-quality content, but it’s not being read” Many B2B companies face content marketing challenges like this. As the mass production and consumption of content continues to accelerate, there is a growing need for communication methods that can reach customers. Meanwhile, The option of “manga” is attracting attention is. Manga has its own value as follows • Overwhelming “ease of communication” that allows even complex products to be conveyed in an easy-to-understand manner • “Persuasive power” that touches the target’s heart and prompts specific actions • “Clickable” feature that attracts a lot of attention on SNS • “How to communicate with margins” is effective in an era of digital fatigue In order to thoroughly delve into the possibilities of manga, Cork Co., Ltd., which handles works such as “Dragon Zakura” and “Space Brothers,” and Innova Co., Ltd., which has established content marketing in Japan, will be holding a joint seminar for the first time. This time, we will have a short
presentation from Cork CMO Nakamura on marketing effects, followed by a conversation with Innova CEO Munakata, in a special format that thoroughly brings out the potential of the manga we are interested in. Comment from Jun Munakata, President and CEO of Innova The time has come to breathe new life into BtoB marketing. We have been pursuing the possibilities of content marketing for many years, and now we are discovering great potential in a new expressive method called manga. In fact, I myself have been paying attention to the advanced efforts of “Marketoonist” overseas for some time. As people have become increasingly digitally fatigued since the coronavirus pandemic, the “conveying method with blank spaces” that is unique to manga is actually more effective. This seminar will be co-sponsored by Cork, the company that has produced numerous masterpieces such as “Dragon Zakura” and “Space Brothers.” In our conversation with CMO Nakamura, we believe we will be able to share with you specific success stories of marketing that utilizes manga, as well as vivid data. BtoB marketing should be able to evolve more creatively and more fun. I sincerely look forward to taking this opportunity to open up new marketing horizons with you. Recommended for these people • Those who are tired of “Is it the same material again…” • People who are worried about acquiring leads and closing deals • Those who want to breathe new life into BtoB marketing • Those who are concerned about the possibilities of manga • Above all, those who want to make marketing more fun! Click here for details and to apply ​ Event overview Date and time LIVE distribution: Wednesday, November 27, 2024 11:30-12:30 Recorded distribution: November 28, 2024 (Thursday) 11:30-12:30 Configuration ・Short presentation (Cork Co., Ltd.) ・Talk session Venue Online event (Zoom link will be provided to those who apply) Participation fee Free Details/Application
https://innova-jp.com/seminar/p-webinar/btob-manga-marketing Speaker Cork Co., Ltd. Executive Officer CMO Gen Nakamura
https://prcdn.freetls.fastly.net/release_image/54994/41/54994-41-35fb4bec303d1b25b6a58d3a48edad15-890×890.jpg After graduating from Hitotsubashi University, he joined Dentsu. After working in sales for beverage manufacturers, general developers, etc., he was transferred to a new business department and engaged in consulting for managers, business design, and new business production. I joined Cork in 2018 because I wanted to spend my time making future content even richer. As an executive officer, while being involved in the management of Cork, he will take over the affiliated creators that founder and representative Sadoshima has been involved with, including Norifusa Mita of “Dragon Zakura”, Moyoko Yasuno of “Workman”, and “At the End of Matinee”. Responsible for editing and producing works such as Akutagawa Prize-winning author Keiichiro Hirano, as well as responsible for corporate projects. Innova Co., Ltd. Representative Director, President and CEO Jun Munakata
https://prcdn.freetls.fastly.net/release_image/54994/41/54994-41-1c4cc16fd17c021c7897499e7b88b9db-1663×2405.jpg Graduated from Fukushima Prefectural Asaka High School and Faculty of Letters, University of Tokyo. MBA (majoring in marketing) from the Wharton School of the University of Pennsylvania. Joined Fujitsu in 1998, and gained extensive experience in North American business operations, including operational development, pricing strategy, and subsidiary business management. After studying abroad for an MBA, he changed jobs because he wanted to start an Internet business, and started a logistics business at Rakuten, and was in charge of launching social media marketing at Nexpass (currently Torchlight). At NEXPASS, as the business development manager, he organized a partnership with an American venture company. In June 2011, he established Innova Co., Ltd., a content marketing support company, and became the representative director.