JULIA IVY Co., Ltd. press release (2024.11.12) JULIA IVY Co., Ltd. HOLLYWOOD BROW LIFT, a treatment for improving eyebrow growth, has been awarded the “Best Item 2024” by salon owners across the country for the second year in a row! ～A total of 7 items, from liquids used at the salon to home care products and cosmetics. Award~ JULIA Co., Ltd. proposes the cutting-edge eyebrow solution (R)︎ “HOLLYWOOD BROW LIFT (R)” (hereinafter referred to as “Hollywood Brow Lift”) IVY (Headquarters: Shibuya-ku, Tokyo, President: Hitomi Fukui, hereinafter referred to as the “Company”) is an original award of “Aesthetic Tsushin”, a specialized information magazine for salon managers published by Beauty Keizai Shimbun Co., Ltd. We are pleased to announce that we have been awarded the Best Item 2024 for the second consecutive year.
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-f83439130c51d1d50c0dc3715b7fa597-1652×992.jpg
Cosmetics,” and received high praise and support for its high quality, safety, and reliability. I did. In addition, this award marks the second consecutive year that an eyebrow product has won this award, and is a big step towards further establishing in Japan the new culture of “having your eyebrows done by a professional rather than doing it yourself” that Hollywood Browlift hopes to achieve. It became. JULIA IVY will further expand its services as an unprecedented eyebrow solution by allowing customers to experience the Hollywood Brow Lift in more situations. We will continue to solve many eyebrow complexes and provide moments of inspiration and courage to take the first step. ■Aesthetic News “Best Item 2024” Image
URL: https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-38e90c263ec3a534f07aebcd2ea9b881-400×543.jpg “Best Item 2024” is an original award from “Aesthetic Tsushin”, a specialized information magazine for salon managers published by Beauty Keizai Shimbun Co., Ltd. Only products that have been cited by salon owners across the country as having contributed the most to beauty salon sales over the course of the year can receive the award, and are selected based on real feedback from salons, making this award the very highest award. This award is given only to products with “. aesthetic communication https://www.esthe.news/ ■Award-winning products ・[Hollywood Brow Lift] Exclusive Liquid 1 Styling & Setting Cream (Hard Type) ・[Hollywood Brow Lift] Exclusive Liquid 2 Styling & Setting Cream (Hard Type)
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-e427d17dd6e8dcf023b3e22e53fd4603-1280×1280.jpg A Hollywood brow lift liquid that gives you both a “soft” and “firm” finish. In order to meet the requirements of brow artists such as “no dripping”, “quickly softening”, and “gentle”, we designed the product through careful thought and error in terms of the amount of ingredients, blending timing, temperature control, etc. Since there is no dripping, treatment can be performed while sitting. We use beeswax, which is often used in organic cosmetics, and pay attention to not only the ingredients but also the texture. Added arginine, which is known as a moisturizing ingredient that makes hair less susceptible to damage. Capacity: 25ml each Price: Please contact us as this is an exclusive product for salons. Product HP:
https://hbl.baby/products/detail/69 ・ [JULIA IVY] Carbonated cushion cleansing
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-91917091240a2a789f62ca24ba458927-1280×1280.jpg The industry’s first carbonated cushion cleanser that “doesn’t remove eyelash extensions even though it’s oil” was developed in collaboration with skin care brand “Feel the HALO” and Hollywood Browlift. The highly concentrated ultra-fine carbon dioxide penetrates deep into the pores to remove make-up dirt and cleanse without rubbing. Customers who come to the store for Hollywood brow lift treatment with makeup on can also have their makeup removed without any friction. Capacity: 129ml Price: ¥4,180 (tax included) Product HP: https://hbl.baby/products/detail/93 ・ [Brow XENNA] Skin Perfect Organic Brow Wax
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-c28de55b0e63087d06905fcdbf456f6a-1280×1280.jpg An innovative high spec wax full of beauty ingredients that melts at the lowest temperature in Japan. It is a hard wax that melts quickly and can be applied at low temperatures.It is extremely safe, reduces pain, is less irritating to the skin, and does not cause redness. Achieves high adhesion to all eyebrow hair types and fine hair, and can remove hair up to 1mm in one go. Capacity: 300g Price: Please contact us as this is an exclusive product for salons. Product HP: https://hbl.baby/products/detail/22 ・ [Brow XENNA] B.T.X-X Brow Serum (for home care)
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-f7372530ac3a1ad94dbb8481d9f8415c-1280×1280.jpg Eyebrow serum that is a best seller in over 100 countries around the world. This product focuses on “nurturing” rather than growing, and approaches the turnover of the skin around the eyebrows and the eyebrows themselves, with the aim of preparing the foundation for eyebrow growth. You can also expect the effect of adding body, firmness, and luster to the eyebrows that are currently growing and keeping them beautiful. Capacity: 10ml Price: ¥10,780 (tax included) Product HP: https://hbl.baby/products/detail/55 ・ [LENA LEVI] Cushion brow
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-7f594f809aa319ae334435cb7b6c4dca-960×960.png Japan’s first cushion-type eyebrow developed by LENA LEVI, a 16-hour durable eyebrow cosmetic. An advanced eyebrow that contains beauty serums such as hair growth ingredients and hyaluronic acid. A cushion type that creates a glossy feel with a feel that is somewhere between powder and liquid. Recommended for those who want a
three-dimensional look on their eyebrows and those who want permanent makeup. Price: 4,180 yen (tax included) Product HP:
https://lenalevi.jp/items/cushionbrow ・ [LENA LEVI] Clear black mascara
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-7390b41676cd943cef9fc051a285f9e4-2048×2048.jpg A new type of multi-styling mascara that allows you to freely create hair flow with just this one. Clear 7: The transparent color of Black 3 gives you a naturally sophisticated impression. The ultra-fine brush catches each eyebrow hair one by one, creating a natural-looking eyebrow. It doesn’t get lumpy and has excellent holding power. Capacity: 6g Price: ¥4,180 (tax included) Product HP:
https://lenalevi.jp/items/clearblackmascara Stores handling award-winning products : Hollywood brow lift official stores and LENA LEVI dealers nationwide List of LENA LEVI stores : https://lenalevi.jp/shops *If you are a salon that would like to handle store-bought products, please register your salon below. https://lenalevi.i11.bcart.jp ■Main process for selecting products nominated for “Best Item 2024” The process of selecting nominated products is mainly based on the following. 1. Selection of survey subjects (random sampling) We randomly sampled esthetic salon managers who are the readers of “Aesthetic Tsushin” to select survey respondents. 2. Survey design without the stress of answering Using internet and telephone surveys, the selected respondents were asked about the products that had contributed the most to store sales over the past year. Questionnaire response data is divided into categories (questionnaire flow) to ensure high survey accuracy. 3. Aggregation The response data of survey respondents is aggregated by product category. Products with the highest number of votes will be selected as nominated products. [Survey overview] Name: Aesthetic Industry Best Item 2024 Grand Prize Abbreviation: Best Item 2024 Survey Sponsor: Beauty Keizai Shimbun Co., Ltd. Industry Research Department Survey content: Esthetic salon sales key factor survey 2024 Survey item: Products that contributed the most to beauty salon sales in the past year Survey target: Aesthetic salon managers including regular subscribers to “Aesthetic Tsushin” Survey method: 1. Internet survey centered on “Aesthetic Tsushin” subscription members & emsp; 2. Telephone survey targeting salons across the country randomly selected from the reader database Survey period: 1. Internet survey April 1st to May 16th, 2024 2. Telephone survey May 8th to 9th and 17th, 2024 Number of valid responses: N=537 (Internet survey: N=398, telephone survey: N=95) Notes: 1. Manufacturer-affiliated stores and salons with 10 or more stores are excluded from the count. 2. Votes suspected of fraud are excluded from the count. 3. Products manufactured by the survey respondents are excluded from the count as they differ from the purpose of this survey.
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-c2f5831b27194934d258d64a3c8ddd3c-3900×3900.jpg ■Comment from Hitomi Fukui, President and CEO of JULIA IVY Co., Ltd. Hollywood Browlift has received this prestigious award for the second consecutive year with a strong desire to “create the profession of brow artist in Japan and create a market in Japan where people can have their eyebrows taken care of by professionals.” Thank you. We would like to express our sincere gratitude to our customers and to all the HBL-certified brow artists who work hard day and night. Winning this award two years in a row is proof of our trust in our products, and at the same time, we feel an even greater sense of responsibility. We will continue to provide safe, high-quality products and strive to develop products so that brow artists can bring out their customers’ individuality to the fullest. We are proud to be a pioneer who spread the importance of eyebrows to the world and overturned common sense in the Japanese eyebrow beauty industry. I am convinced that receiving this award is proof that our continued challenges have resonated with many people and are having a major impact on society. In the future, we aim to realize a more prosperous society by contributing to society in various ways, such as supporting the education of brow artists and supporting women’s advancement in society. We do more than just provide eyebrow beauty services, we provide greater value that enriches people’s lifestyles, grow together with our customers, employees, and society, and create the future together.
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-efffc027030f6fdb9817d56cb7b2b210-1080×736.jpg ■What is “HOLLYWOOD BROW LIFT(R)”? HOLLYWOOD BROW LIFT is a brow lift (R) improvement technology that ranks high in the search keywords of Hot Pepper Beauty, one of Japan’s largest search and reservation sites for beauty salons, hair salons, and hair salons, and is a hot topic on social media. (R))”. Eyebrow that uses domestically produced special setting and styling agents and special original waxing technology to improve the appearance of eyebrows and fundamentally improve the hair flow, such as the Japanese tendency to grow eyebrows sideways. Solution(R). By improving your eyebrow habits so that you can freely control each eyebrow, applying makeup tomorrow will be much easier. For men, this alone will make your eyebrows look sharp and cool. The domestic eyebrow industry used to include permanent makeup, eyebrow waxing, and beautifying eyebrows, but Hollywood Browlift goes beyond the traditional concept of just adjusting the shape of eyebrows, and is now called “eyebrow surgery.” , a next-generation eyebrow technology that straightens eyebrow hair and is supported by both men and women. https://hbl.asia/
https://prcdn.freetls.fastly.net/release_image/84130/32/84130-32-1fc24aa169f44aadaf19181864eb8aea-238×70.jpg ■What is “LENA LEVI”? Salon-exclusive eyebrow cosmetics that are currently the No. 1 in salons in Japan for four consecutive years*. This is a professional brand developed in more than 100 countries based on the voices of instructors and students at the Lash & Brow Design Academy, which operates around the world. We offer Japan’s largest lineup of cosmetics specializing in eyebrows. Although it is for professional use, it is an item that is easy to use on a daily basis, and it is a very popular brand in Europe and America as the world’s number one eyebrow beauty brand. We have a wide variety of colors and items to choose from, and can accommodate people with a variety of eyebrows. It is also popular for its 16-hour waterproof formula and realistic eyebrow texture. One of our most popular products, “Clear Black Mascara,” is a favorite item of many celebrities, and has gained popularity as a “styling mascara” that can be used for multiple purposes such as eyebrows, eyelashes, and hair styling. https://lenalevi.jp/ ■Operating company JULIA IVY Co., Ltd. Address: KDX Nakameguro 4th floor, 1-5-4 Higashiyama, Meguro-ku, Tokyo 153-0043 Business content: Development, sales, marketing of eyebrow products, education and management of eyebrow artists, Wholesale of other eyebrow cosmetics
EMAIL：info@juliaivy.co.jp