alma Co., Ltd. press release (2024.11.12) alma Co., Ltd. The activities of “Everyone’s Yogurt Academy”, an initiative to convey the value and appeal of milk and dairy products, received the Excellence Award at J Milk’s project “Milk Creative Award 2024”! Everyone’s Yogurt Academy, a community where yogurt lovers gather ( https://yogurt-academy.com/
) is the “Milk Creative Award by Saturday and Sunday Milk” (
https://donichi-milk.jp/contents/award/ ) received the “Milk Creative Award 2024″ Excellence Award. *”Saturday Milk” is a project that started in 2022 with the aim of raising awareness about the habit of drinking milk at home during the “days without school lunches” when schools are closed (approximately 180 days a year, including Saturdays and Sundays). This award, chosen by people involved in the dairy industry from all over the country, is divided into two categories: “Drinking/Eating” and “Enjoying.”This award recognizes initiatives that disseminate information about the value and appeal of milk and dairy products from unprecedented perspectives and approaches. It is awarded for the work. “Everyone’s Yogurt Academy” has been selected for the Excellence Award in the “Enjoyment Category,” which is an initiative and content that allows people to enjoy milk, dairy products, dairy farming, and the dairy industry with free ideas. After this, from a total of 8 excellent awards selected in 2 categories, approximately 1,000 dairy farmers voted, and the The grand prize will be announced at the “Saturday Milk Festival” to be held on Saturday, November 16th. “Everyone’s Yogurt Academy” was launched exactly two years ago in November 2022 as a community-linked web media for yogurt lovers by yogurt lovers. Approximately 50 years have passed since authentic plain yogurt was introduced to Japan, and it is now an essential part of our diet and for maintaining health. Despite this, I feel that “many people are unaware of the profound appeal of yogurt,” and that “taking an interest in yogurt and enjoying it deliciously can ultimately help support dairy farmers.” I had fun working on it. How widely known are the charms of yogurt, such as the differences in taste due to differences in raw milk and lactic acid bacteria, differences in shape, ingenuity in pairing and versatility in cooking, and the culture of yogurt around the world? Currently, there are yogurt lovers who search for new products from various companies and local information on business trips, food writers who deliver food reports on yogurt dishes from around the world that can be enjoyed in Japan, and chefs and cooks who provide guidance on how to use it in cooking. Yogurt Academy has about 300 members, including people from home and abroad who spread the word about yogurt culture around the world, and the number of sessions on the website has grown to an average of about 40,000 per month. Taking advantage of this award, we aim to further increase the number of people using yogurt.
https://prcdn.freetls.fastly.net/release_image/112572/11/112572-11-85ca28123be698456cf9c7dcce6cbe60-951×537.jpg https://prcdn.freetls.fastly.net/release_image/112572/11/112572-11-40412cc25f8f4034a540ae52de450ccc-3841×2161.jpg Milk Creative Award 2024 A number of contents that convey the value, appeal, fun, and deliciousness of milk, dairy products, and the dairy industry were selected for the Excellence Award, and approximately 1,000 people involved in the dairy industry also voted to select children who want to spread the word “Saturday Milk” and their protection. This award recognizes the best initiatives that have the potential to draw attention from the public. The grand prize winner will be announced at the Saturday and Sunday Milk Festival on November 16th. Selection target: Initiatives and content implemented and disseminated from January 1, 2020 to June 30, 2024 Division
Category: Drinking and Eating Division – Initiatives and content that promote delicious and enjoyable drinking and eating of milk and dairy products Enjoyment category
