[Domestic black tea that is currently attracting much attention] MINTON Japanese black tea now has a new flavor “White Grape”
Kyoei Seicha Co., Ltd. Press release: November 12, 2024 [Domestic black tea that is currently popular] MINTON Japanese black tea now has a new flavor “White Grape” MINTON’s Japanese tea bag series takes advantage of Japan’s unique
characteristics to offer a rich dining experience. “White Grape” has been released as a new flavor.
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-2bde4bc40099f2baaa652442889ac0d4-1920×1280.png
https://www.kyoeiseicha.co.jp/ Headquarters: Kita-ku, Osaka, Representative Director: Yasuhiro Morishita) will release a new product in the MINTON Japanese Black Tea Tea Bag Series, “Japanese Black Tea White Grape” from September 1, 2024. did. Increasing demand for Japanese black tea
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-99ada491136f73f57a7fed5d18befff3-2382×1572.png Source: Locally Grown Tea Society (
https://kouchanokai.jimdofree.com/地紅茶-locally-grown-tea/ ) The number of Japanese black tea production areas is increasing nationwide, and at the world tea competition “The Leafies” held in the UK in 2022, the world’s best tea will be chosen from among various teas from all over the world. “Japanese black tea” was selected as “Best in Show”. One of the charms of Japanese black tea, compared to black tea produced overseas, is that you can enjoy the uniqueness of the producer and region. In addition, black tea grown in Japan’s climate and climate is characterized by its low bitterness, making it easy to pair with Japanese food. Uses 100% domestically produced tea leaves MINTON Japanese black tea tea bag series is Uses 100% domestically produced tea leaves You can enjoy a sweet and soft scent with less bitterness. MINTON offers popular flavored teas such as non-flavored “Miyako”, “Yuzu”, “Strawberry”, and “Hakuto”, and this time we have newly added “White”. “Grapes” has been added. Freshly picked! The taste of “white grapes” with fruit juice This time, we use rich black tea from Kagoshima Prefecture to complement the refreshing fruity white grapes, bringing out the elegant taste. In the aftertaste, you can also feel the pleasant astringency of black tea. Its elegant fresh incense adds color to your usual tea time. In addition, each package design incorporates traditional Japanese colors to create a gorgeous design that combines Japanese and Western styles. For “White Grapes,” we have chosen “Moegi-iro,” a “bright yellow-green color reminiscent of the color of newly sprouted leaves.” View products at the official online shop
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-1dfcad17475e1ef964f65d176c932517-1920×1280.png Carefully selected by a tea master who has won two national
competitions At the National Tea Judging Skills Competition Two-time winner Experienced, both in name and reality Carefully selected by Japan’s best tea masters We use high quality tea leaves. Due to its mild astringency, it is delicious even when eaten straight, and is also recommended as a refreshing ice cream in the summer. This is a tea that can be enjoyed by people of all ages and genders. Initiatives related to SDGs Kyoei Seicha Co., Ltd. supports the Sustainable Development Goals (SDGs) advocated by the United Nations and is working to contribute to solving social issues. This time “MINTON” Japanese black tea bag series We aim to create added value with farmers and achieve sustainable industrial development by making use of local resources.
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-52692e9c43c429d86a285240d73000ca-1276×1276.png Creating added value with farmers We will strengthen our partnership with farmers, support local agriculture, and contribute to the revitalization of the local community as a whole. The current situation in Japan is that the number of tea farmers is decreasing, making it difficult to continue farming. Therefore, by collaborating with local farmers, we will contribute to the development of a town where people can continue to live while preserving the local economy and culture.
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-8e4d4dabb2b7a2aba3d9720e51076f57-1276×1276.png Sustainable industrial development that takes advantage of local resources Although Japanese black tea is still less well-known than black tea from overseas, it is full of the unique characteristics of the farmers and production areas across Japan. We work with local producers to produce Japanese black tea that makes the most of local resources, and communicate its value through our products. Therefore, we will contribute to the development of economically sustainable industries that utilize local resources.
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-43cb4257532e3ac7fb85d7aa66c46f66-1276×1276.png Creating environmentally friendly products We aim to reduce our environmental impact by using packaging materials made from
plant-based materials. We have obtained FSC certification to ensure that we deliver properly produced products to consumers while protecting forest biodiversity and protecting the rights of local communities, indigenous peoples, and workers. We also place great importance on being environmentally friendly, not only during manufacturing but also when disposing of our products after use. MINTON’s Japanese black tea bag series is a product packed with the blessings of nature. Please take this opportunity to enjoy the new flavor of Japanese black tea filled with the producers’ passion. Product overview
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-7d8deab0a4bd305b2e20d2585643d7ea-1920×1280.png Product name: Japanese black tea white grapes Contents: 10 tea bags Sales price: 540 yen (tax included) Release date: September 1st (Sunday) View products at the official online shop
What is “MINTON”? MINTON is a brand that sells traditional British tea. The package design is based on the typical Haddon Hole pattern. We also have the MINTON Japanese black tea bag series, which uses domestically produced tea leaves. MINTON’s Japanese black tea is carefully selected to match each flavor according to the degree of fermentation, production area, and personality of the farmer. Individually wrapped, easy to use at home or at work. We also offer variety packs where you can try out different flavors, as well as gift-friendly items in gorgeous packaging.
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-c463140fa6502a7f7bd63771b8b7a448-1920×1280.png Japanese black tea iced and hot
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-3ef825a146c2b882acd66e57f5f67301-1920×1280.png Japanese black tea strawberry
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-e4af68e22a0fd0f3b2380d939ba0cb5b-1920×1280.png Japanese black tea variety pack
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-168a9dbc9817cadacb2b5e6f47919a08-1920×1280.png Each flavor About Kyoei Seicha Co., Ltd. Morihan
https://prcdn.freetls.fastly.net/release_image/57580/17/57580-17-bbed04d8b7a3d9c06cfc9b92e6a0858c-1920×1280.png Founded in 1836 in Uji-Kokura, famous for producing Gyokuro and Matcha, the company has continued to move forward with the history of Japanese tea. We continue to inherit the spirit of “commitment to quality and passing on tea culture” backed by a long history, and are able to deliver Japanese tea, matcha, powdered products, matcha sweets, etc. to more people as the times change. We create new products while valuing traditional products. In the early Showa era, we began selling ice tea, the originator of today’s cold-brew green tea, and green tea, a local Kansai drink.Since then, we have continued to manufacture and sell the world’s frothy matcha ole, as well as expand internationally. We continue to take on the challenge of innovative creation, such as obtaining certification and opening the tea theme park “TEA SQUARE MORIHAN.” Company profile Company name: Kyoei Seicha Co., Ltd. Established: June 11, 1940 (predecessor Morihan founded in 1836) Representative Director: Yasuhiro Morishita Head office location: 5-1-1 Nishitenma, Kita-ku, Osaka, Osaka Prefecture Capital: 45 million yen Official website:
https://www.kyoeiseicha.co.jp/ Official online shop:
https://www.tea-and-coffee.shop/ Morihan Instagram:
https://www.instagram.com/morihan_official/ CHASTA Instagram: https://www.instagram.com/chasta_newteapot/ Morihan X (old Twitter): https://twitter.com/kyoeiseicha/