[UPDATER Co., Ltd.] Details of “Shimokita de Shimokita Peninsula Festival 2024”, a festival where you can enjoy Aomori’s food and traditions in Shimokitazawa, have been decided!
UPDATER Co., Ltd. Press release: November 12, 2024 Details of “Shimokita de Shimokita Peninsula Festival 2024”, a festival where you can enjoy Aomori’s food and traditions in Shimokitazawa, have been decided! Aomori sea urchin and traditional technique “Sakiori” are also available! Enjoy food and experience festival using renewable energy!
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Shimokitazawa, Tokyo, which have names in common, and communicate in an approachable manner the changes in the global environment and the efforts of Sai Village, which is affected by it.
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-71a548e6125b8942e585e7758e96f374-487×365.png ■Shimokita de Shimokita Peninsula Festival 2024 Overview ■Name Shimokita de Shimokita Peninsula Festival 2024 ■Date and time Saturday, November 16th and Sunday, November 17th, 2024, 11:00-17:00 each day ■Place “BONUS TRACK HOUSE” area in the bonus track (12-15, 2-36 Daita, Setagaya-ku, Tokyo) ■Fees Free admission (food and beverages are subject to charges) ■Content ・Food & shop booth ・Stage & experience booth ・Renewable energy plaza booth ■Sponsor UPDATER Co., Ltd. ■Co-host Sai Village Office, Shimohoku Army ■Notes -Contents are subject to change without notice. ・It is scheduled to be held rain or shine or canceled in case of stormy weather. The electricity used at the venue will later be matched using Minna Denryoku’s proprietary blockchain technology, mainly with electricity generated at a wind power plant in Yokohama, Aomori Prefecture, on the Shimokita Peninsula. Through this initiative, we will supply renewable energy produced in Aomori Prefecture to the venue as much as possible. Image
URL: https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-53819c00a3045cee3e6c480bf97c4f77-2048×1367.jpg Wind power plant in Yokohama Town ■Food & Shop Booth Sai Village is located in the northeastern part of Aomori Prefecture. It is an area with rich fishing grounds bordering the Tsugaru Strait, which is also famous for tuna. At “Shimokita de Shimokita Peninsula Festival 2024”, we have set up a food and shop booth offering the blessings of Sai Village’s sea. Please enjoy the delicious taste of Sai Village while paying attention to the changes in the global environment that are approaching the sea of Sai Village. A snack area where the Shimokita Army, made up of women from Sai Village and living in Tokyo, talk about Sai Village and renewable energy while serving delicious Sai Village cuisine. You can enjoy delicious food and drinks while enjoying local talk from Sai Village. ■Details [Snack business] Venue format: Standing style Business hours: 11:00-17:00 (last order 16:30) [Takeout business] Business hours: 11:00-17:00 (last order 16:30) ■menu ・Iwanori sea urchin balls from Sai Village 650 yen (tax included) ・Ara-loose salmon rice ball from Sai village 400 yen (tax included) ・Seiken Apples without leaves 100 yen (tax included) ・Canned beer 500 yen (tax included) ・Lemon sour 400 yen (tax included) ・Aomori Sake Mutsu Hassen Orange Label Junmai Ginjo Hiyaoroshi (Sake) 800 yen (tax included) ・Aomori Sake Toyosaka Junmai Ginjo Tsukishu (Sake) 800 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-a66697ea602203dddadc43346d95f756-2048×1365.jpg Sea urchin rice ball “Unigiri” A recreation of the beach BBQ, which is the original scenery of Sai Village. The charcoal used is “Shirakami Ringo Charcoal” made from apple trees in southern Aomori Prefecture. This charcoal is made from trees that are discarded due to pruning of branches or felling of old trees that have finished their useful life. Charcoal is being re-evaluated from the perspective of carbon neutrality, and this time we will be talking about the possibilities of charcoal, while the Saimura Fisheries Association will be serving up the best seafood in the BBQ space. ■Details Offer time: 11:00-16:00 ■menu (all items takeout only) ・Skewer-grilled scallops from Sai Village 700 yen (tax included) ・Grilled whelk from Sai Village 300 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-e96b06407ff655f8151de2fc1810efaa-1477×1108.jpg Grilled scallop skewers from Sai village
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-f724d4cca1604cce6cda9774a75788dc-1477×1108.jpg Grilled whelk from Sai village We offer takoyaki made with Sai Village’s famous octopus. Takoyaki made with octopus is characterized by its softer and sweeter flesh than the commonly used octopus. Please enjoy the soft texture of the octopus takoyaki. ■Details Sales hours: 11:00-17:00 (last order 16:30) ■menu ・Grilled octopus from Sai Village (6 pieces) 500 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-333466edd9dddf912d2f97cbf8999c24-2048×1365.jpg Octopus, a specialty of Sai Village Employees from Sai Village Office and Fisheries Cooperative made an emergency trip. Saimura’s delicious seafood will also be available for purchase. Please purchase this as a memento or souvenir from the event. ■Details Sales hours: 11:00-17:00 ■Stage & Experience Booth A talk session and hands-on experience with Sakiori will be held in the “BONUS TRACK HOUSE” area within the bonus track. It is full of content that allows you to have fun learning about renewable energy and Sai Village. Please listen while enjoying Saimura food. ■Saturday, November 16 ・11:00-12:00 Opening Ceremony The planners of “Shimokita de Shimokita Peninsula Festival 2024” and the person in charge of Sai Village Office will be on stage to talk about the history of the event, the charm of Sai Village, and the highlights of this event. ・12:30-13:30 Learn about Sai Village’s sea with TADORi The person in charge of the e-commerce shop “TADORi,” where you can learn about the background of the products for free, will have a conversation with the person in charge of the Sai Village Fisheries Cooperative, which will provide delicious seafood from Sai Village at the event. We will tell you about the environmental changes occurring in the sea from Sai Village’s delicious seafood.
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-820757515087c983a9fd4fe0dfc6ee8d-2048×1365.jpg Sai village sea ・16:00～16:45 Renewable Energy x Sai Village “Saisai Talk” A talk session between Sai Village, a leading decarbonization region, and the person in charge of UPDATER’s Minna Denryoku, which supplies renewable energy produced in Aomori Prefecture. We will talk about decarbonization efforts in Sai Village and the system for supplying electricity to events. ■November 17th (Sunday) ・11:30-12:00 Event introduction The planner of “Shimokita de Shimokita Peninsula Festival 2024″ will be on stage again. We will introduce all the highlights of today’s event. ・12:30～13:30 Shift C×Sakiori legend conversation The person in charge of “Shift C,” which evaluates fashion brands from all over the world using more than 900 detailed criteria from the three perspectives of the earth, animals, and humans, and the unique Japanese brand that was born in the Edo period in Aomori, where resources were scarce. A talk event by Nobuko Kawagishi, a legend in the upcycling technique “Sakiori.” Mr. Kawagishi, who is over 80 years old, will tell you about the wonders and fun of “Butsugaura Sakiori” in dialect. Reference: Shift C powered by Good On You Website: https://shiftc.jp/ Instagram： https://www.instagram.com/shiftc_jp/
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-2cda3b8ba088f197fbbf1d24e40fbf0f-2048×1536.jpg Sakiori legend Nobuko Kawagishi ・16:00-16:30 Closing ceremony Closing ceremony to look back on “Shimokita de Shimokita Peninsula Festival 2024″ with photos. Even after the event ends, we will continue to talk about how to maintain the ties between Shimokitazawa and the Shimokita Peninsula. Hotokegaura Sakiori Fureai experience for parents and children to enjoy＞ “Sakiori” was born from the idea of
“mottainai” in the middle of the Edo period. Recently, with the growing interest in SDGs and sustainability, this traditional Japanese upcycling technique is gaining renewed attention. The warp threads are made of relatively durable materials such as cotton, silk, and rayon, and the weft threads are old cloth torn into strings to be woven into the fabric. It is said that in the past, old kotatsu futons, kimonos, yukatas, etc., were cut up and used as weft threads, ensuring that nothing was wasted until the final product was returned to the earth. This time, Nobuko Kawagishi, the legend of “Sakiori”, will provide an experience where you can experience “Sakiori”. ■Date and time November 16th (Sat) 14:00-15:30 Sunday, November 17th 14:00-15:30 ■How to participate First come first served. When the time comes, please gather at the “stage area”. *If the specified number is reached, the event may end without notice.
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-765f98697da2743e65ecd642ea0dd261-2048×1536.jpg Sakiori ■Renewable energy plaza booth We will provide content to enliven the event such as character greetings in the WALK area in front of the bonus track “BONUS TRACK HOUSE”. There will also be a booth where you can switch your home’s electricity to renewable energy! Please come and visit us. ■Saimura image character “Untan” greeting Saimura’s image character “Uni” has appeared in
Shimokitazawa. The kanji for sea urchin is “sea urchin”, but the name “untan” is pronounced differently. Let’s meet the sea urchin, which is active in various places such as promoting the village and supporting children. [Date and time] November 16th (Sat) 11:20~, 14:00~, 16:20~ (approximately 20 minutes each time) November 17th (Sunday) 11:20~, 14:00~ (approximately 20 minutes each time) [Venue] WALK area in front of the bonus track “BONUS TRACK HOUSE” [Profile] Name: Untan Gender Boy Birthday February 16th Don’t be embarrassed about your age Place of birth My favorite sea in Sai Village, where there are lots of fish and seaweed
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-edd3005de9aaf4cdc6ce901dc6e9397e-433×587.jpg Sea urchin (untan) ■Shimokitazawa’s self-proclaimed guardian deity “Shimokki” advent greeting Shimokitazawa’s unofficial character “Shimokki” has appeared in Shimokitazawa for the first time in four years. Shimokki, who appears in the streets of Shimokitazawa and claims to be protecting the city, is back for the first time in a while. [Date and time] November 17th (Sunday) 13:00~, 14:00~, 15:00~, 16:00~ (approximately 20 minutes each time) [Venue] WALK area in front of the bonus track “BONUS TRACK HOUSE” [Profile] Name Shimokki Birthday is July 5th Gender and age are secret My special skills are DJing and dancing.
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-5ba2322b7ab8f132cffa2e8e9d9efbd4-600×804.jpg Shimokki “Shimokita de Shimokita Peninsula Festival 2024” will be held with the theme of renewable energy. People who become interested in renewable energy through the event can immediately switch their home’s electricity to renewable energy! ? If you are interested in using 100% renewable energy for electricity, please come and have a listen. If you sign up for an email to switch on the spot, you will also receive a free Mizutakoyaki from Saimura (6 pieces). ■Full content
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https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-7f3c75bfc3020a44fb1dc63904a6b66f-1160×1125.png TADORi, which proposes a “visible lifestyle,” publishes articles about the stories behind the creation of products and services,
investigations into small questions that arise every day, and the background behind the birth of social issues that affect our lives. It is introduced in the video. At this event, TADORi will be setting up POPs at various locations where you can access information such as content and food. Please enjoy the background stories of familiar things and things. Reference: TADORi (tracing) Website:
https://tadori.jp/ X (old Twitter):
https://twitter.com/tadori_official Instagram:
https://www.instagram.com/tadori_official/?hl=ja
https://prcdn.freetls.fastly.net/release_image/50516/208/50516-208-ae5e0709424a97fd7dab0caaf46caffc-1600×1200.jpg ■About UPDATER Co., Ltd. The company name was changed from Minna Denryoku Co., Ltd. on October 1, 2021. As a social update company, we provide SX services for corporations and individuals. Minna Denryoku, a renewable energy business that utilizes unique patented blockchain technology to commercialize electricity traceability for the first time in the world, has become one of the top platforms in Japan. In order to realize a “visible lifestyle,” we are developing the wellbeing business “Minna Air” and the ethical procurement business “TADORi.” He has received numerous awards including the Prime Minister’s Award at the 4th Japan SDGs Awards and the Grand Prize in the Project Category at the 2021 NIKKEI Decarbonization Awards. UPDATER Co., Ltd. Company Profile Location: 8F Suntowers Center Building, 2-11-22 Sangenjaya, Setagaya-ku, Tokyo Representative Director: Eiji Oishi Established: May 25, 2011 Capital: 1,407,978,000 yen (Capital reserve: 2,142,178,000 yen) *As of March 31, 2024 Business details: Decarbonization business “Minna Denryoku” and other SX services such as wellbeing and biodiversity Corporate site: https://www.updater.co.jp/ ■Contact information for this matter UPDATER Co., Ltd. Co-creation and Communication Department
Teshima/Kikugawa TEL: 03-6805-2228 (Reception hours weekdays 11:00-15:00) E-mail: pr@minden.co.jp