[UCC Ueshima Coffee Co., Ltd.] Introducing the first one-drop coffee gift of the more flavorful and rare “Blue Mountain No.1 Super Blue” grown in the Rose Hill area of UCC’s directly managed farm in Jamaica
UCC Ueshima Coffee Co., Ltd. Press release: November 12, 2024 Introducing the first one-drop coffee gift of the more flavorful and rare “Blue Mountain No.1 Super Blue” grown in Jamaica’s UCC farm Rose Hill area. On sale from November 15th at “UCC Café Mercado”, a store that sells ground coffee beans UCC Ueshima Coffee Co., Ltd. (Headquarters/Kobe City, Hyogo Prefecture, Capital: 1 billion yen, President/Fumihiko Asada, hereinafter referred to as UCC) is a coffee company grown in the Rose Hill area of the UCC Blue Mountain Coffee Farm in the Blue Mountains area of Jamaica. received, Blue Mountain Coffee No.1 It is cultivated in the area at an altitude of over 1,000m, and has grains larger than the normal No. 1 grade. Blue Mountain No.1 Super Blue ” will be sold in limited quantities on November 15th (Friday) at 19 UCC Café Mercado and Café Noval stores, which are directly operated coffee bean stores operated by UCC. This is the first time that “Blue Mountain No.1 Super Blue” is being sold as a one-drop type.
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agricultural technology that emphasizes safety, security, and global environmental protection. I’m doing it. In addition, we strive to provide cultivation technique guidance and awareness not only to our own farms but also to neighboring farmers, contributing to quality improvement and revitalization of local communities.
https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-aa386156e18af9329edb91800590e7c2-960×640.jpg ■“Blue Mountain No.1 Super Blue” which is rare among the Blue Mountains With the UCC Group’s purpose of “unleashing the power of coffee for a better world,” we are pursuing new possibilities for coffee and taking on the challenge of creating unprecedented coffee value. At a directly managed farm in Jamaica, we have been developing a new taste for coffee since around 2015, with the hope of producing a coffee with even better flavor than the highest grade of Blue Mountain Coffee, “No. 1” according to Jamaican export standards. The challenge of creation has begun. The result was “Blue Mountain No.1 Super Blue.” The directly managed farm is divided into three areas, and the Rose Hill area, which is the highest among them, is about 200 meters higher on average than Clayton, which is the center area of the farm, and is a cooler area. The difference in temperature between day and night brings sweetness to coffee. Because cultivation, harvesting, refining, and sorting are all done by hand, we are able to maintain high quality.
https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-806b04e70f27cd43d4d3e21f0f1892d7-756×517.jpg The conditions for “Blue Mountain No.1 Super Blue” arein the Rose Hill area. Altitude above 1,000m Must be cultivated with a screen*2 of 19 or more Large beans It is to be. “Blue Mountain No.1 Super Blue” only yields about 7% of the total harvest from directly managed farms even in high-yield years, and depending on the year, there may be no harvest at all.
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https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-e9aedce16c0d2c46176d987e5248754a-1800×1200.png As moist air rises from the sea, the fog that gives the mountain range the nickname “Blue Mountains” frequently forms.This fog blocks sunlight to an appropriate degree, and the difference in temperature allows coffee trees to grow healthily. Due to the harsh cultivation environment and the influence of fog, the sweetness is easily produced, and the taste is more prominent than the regular Blue Mountain.The grains are large and have a strong acidity, creating a fruity and rich flavor with a good balance of sweetness and sourness. Masu. The “Blue Mountain No.1 Super Blue” we are selling this time has a fresh flavor like pear and cherry, and a smooth texture, making it a coffee that you can enjoy with a sweet aftertaste.
https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-243968db6c0e15a1fdce9df0f29c1d27-1920×1080.jpg This time, in addition to roasted beans such as “UCC Directly Managed Farm Rose Hill Blue Mountain No.1 Super Blue”, “UCC Directly Managed Farm Rose Hill Blue Mountain No.1”, and “UCC Directly Managed Farm Rose Hill Blue Mountain No.1 Blend”, we will introduce the roasted beans that can be easily and easily prepared. We are launching a new “One Drip Coffee Gift” that is a one-drop type that allows you to enjoy regular coffee, but also as a coffee gift with a special feel. As you prepare for the coming Christmas and New Year holidays, please enjoy Blue Mountain No. 1 produced by UCC’s directly managed farms, available only at this time of year, as a gift for a loved one or as a treat for yourself. ■Sales information Sales start date: Friday, November 15, 2024 Limited quantities (sales will end as soon as they run out) Sales stores: 18 UCC Café Mercado stores that sell ground coffee beans, 1 Café Noval store, 19 stores in total ・UCC directly managed farm Rose Hill Blue Mountain No.1 Super Blue, Blue Mountain No.1 one drip coffee gift Product name “UCC Directly Managed Farm Rose Hill Blue Mountain No.1 Gift 10P” Sales price 8,640 yen (tax included) Product features ・A gift set that allows you to fully enjoy the deliciousness of Blue Mountain Coffee from UCC’s directly managed farm Rose Hill. ・By assembling two types of Blue Mountain No. 1 and Blue Mountain No. 1 Super Blue, you can experience the wonderful flavor produced by Rose Hill by comparing them. ・The original logo of UCC directly managed farm Rose Hill has been newly designed, featuring the beautiful mountains that create the deliciousness of the Blue Mountains Set contents ・UCC directly managed farm Rose Hill Blue Mountain No.1 Super Blue 1 cup x 5 pieces ・UCC directly managed farm Rose Hill Blue Mountain No.1 1 cup x 5 pieces ・1 leaflet Taste characteristics ・Blue Mountain No.1 Super Blue: A fresh flavor reminiscent of pear and cherries and a smooth texture. Coffee with a sweet aftertaste. ・Blue Mountain No.1: Fruity taste like apple. Sweet and harmonious taste similar to Wasanbon.
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https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-56295dd97b6aa45b4acdda76a8f1325e-3900×2925.jpg ・UCC directly managed farm Rose Hill Blue Mountain No.1 roasted bean lineup Product name UCC directly managed farm Rose Hill Blue Mountain No.1 Super Blue Sales price 5,940 yen (tax included) / 100g Taste characteristics It has a fresh flavor reminiscent of pear and cherries, and a smooth texture. Coffee with a sweet aftertaste. Product name UCC directly managed farm Rose Hill Blue Mountain No.1 Sales price 5,400 yen (tax included) / 100g Taste characteristics Fruity taste like apple. Sweet and harmonious taste similar to Wasanbon. Product name UCC directly managed farm Rose Hill Blue Mountain No.1 Blend Sales price 2,700 yen (tax included) / 100g Taste characteristics Gentle, soft texture and elegant aroma. A blend with a long-lasting sweet aftertaste.
https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-07ea60b07fca732dad6ee70044b2e7f3-1785×1191.png *At the store with a cafe, “UCC Directly Managed Farm Rose Hill Blue Mountain No.1” and “UCC Directly Managed Farm Rose Hill Blue Mountain No.1 Blend” will be available as a cafe menu. ■ About UCC Blue Mountain Coffee directly managed farm “UCC Blue Mountain Coffee Farm” is located in a mountainous area with steep slopes on the west side of the Blue Mountain area. Currently, 130,000 coffee trees are cultivated on a total area of approximately 100 hectares. Since the average temperature difference during the day is more than 8 degrees Celsius, the beans undergo repeated contraction movements, which tightens the beans and creates a rich flavor. The slightly acidic soil, abundant rainfall, and frequent fog that gives the mountain range the nickname “Blue Mountains” provide adequate moisture to not only the coffee trees but also the soil. It is truly an environment with the best conditions for growing coffee. In addition, at directly managed farms, all work is done by hand, from growing trees to harvesting, refining, and sorting. The beans that have been further graded and tasted undergo strict quality inspections at JACRA. ■What is UCC Café Mercado and Café Nova A coffee bean sales business operated directly by UCC. We are a coffee specialty store that carries a wide variety of coffees, including coffee from UCC’s directly managed farms, contest-winning lots, coffee from designated production areas and farms, and blended coffee created using UCC’s wisdom and technology. At our stores, we work closely with each customer and help them find the coffee they like. *1 Jamaica Agricultural Commodity Regulatory Authority (JACRA) An agency of the Government of Jamaica, Department of Industry, that promotes and regulates the quality of agricultural products grown in Jamaica and a free and fair trade environment. *2 The standard for Blue Mountain No. 1 is a screen size of 17 or 18, and defective beans (imperfect beans, foreign substances such as pebbles, twigs, etc. that are mixed in with green beans) are graded based on the number of defects. (within 3%). Related URL ・UCC agricultural survey, directly managed farms:
https://www.ucc.co.jp/company/coffeebusiness/estates.html ・UCC Blue Mountain Coffee directly managed farm:
https://www.ucc.co.jp/company/coffeebusiness/jamaica.html ・UCC Sustainability: https://www.ucc.co.jp/company/sustainability/ ・UCC Cafe Mercado HP: https://www.ufs.co.jp/brand/cmc/ [Contact information for inquiries from general customers regarding this matter] UCC Ueshima Coffee Co., Ltd. Customer Representative TEL: 078-304-8952 WEB： https://www.ucc.co.jp/customer/ List of stores (18 UCC Café Mercado stores selling ground coffee beans, 1 Café Noval store, 19 stores in total)
https://prcdn.freetls.fastly.net/release_image/74056/196/74056-196-580b1883af48f2c3b50fc27a41703183-1021×718.jpg Sales location Shop with cafe Address TEL UCC Cafe Mercado Daimaru Sapporo store Daimaru Sapporo B1F, 4-7 Kitagojo Nishi, Chuo-ku, Sapporo, Hokkaido 011-206-9970 UCC Cafe Mercado Sogo Chiba Store ● Sogo Chiba B1F, 1000 Shinmachi, Chuo-ku, Chiba City, Chiba Prefecture 043-238-5348 UCC Cafe Mercado Sogo Omiya store ● 1-6-2 Sakuragicho, Omiya-ku, Saitama-shi, Saitama Sogo Omiya B1F 048-648-1328 UCC Cafe Mercado Atre Kichijoji store ● 1-1-24 Kichijoji Minami-cho,
Musashino-shi, Tokyo Atre Kichijoji 1F 0422-23-7071 UCC Cafe Mercado Shinjuku Takashimaya store ● Shinjuku Takashimaya B1F, 5-24-2 Sendagaya, Shibuya-ku, Tokyo 03-5361-1365 UCC Cafe Mercado Yokosuka Mores City store ● 2-30 Wakamatsucho, Yokosuka City, Kanagawa Prefecture Yokosuka Mores City B1F 0468-20-4401 UCC Cafe Mercado Sogo Yokohama store ● 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa Sogo Yokohama B2F 045-465-2694 UCC Cafe Mercado JR Kyoto Isetan store ● 901 Higashi Shiokojicho, Shimogyo Ward, Kyoto City, Kyoto Prefecture Kyoto Isetan B1F 075-352-6256 UCC Cafe Mercado Hankyu Nishinomiya Store ● 14-1 Takamatsucho, Nishinomiya City, Hyogo Prefecture Hankyu Nishinomiya Gardens 1F 0798-69-3850 UCC Cafe Mercado Daimaru Kobe store Daimaru Kobe Store B1F, 40 Akashicho, Chuo-ku, Kobe City, Hyogo Prefecture 078-977-7820 UCC Cafe Mercado Daimaru Suma store Daimaru Suma Store 1F, 2-2-4 Nakaochiai, Suma-ku, Kobe City, Hyogo Prefecture 078-794-7255 UCC Cafe Mercado Tenmaya Okayama store 2-1-1 Omotemachi, Kita-ku, Okayama City, Okayama Prefecture Okayama Tenmaya Tenchika 086-231-7604 UCC Cafe Mercado Sogo Hiroshima store ● 6-27 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture Sogo Hiroshima Main Building B1F 082-512-7821 UCC Cafe Mercado Tenmaya Fukuyama store ● 1-1 Motomachi, Fukuyama City, Hiroshima Tenmaya Fukuyama Store B1F 084-928-4067 UCC Cafe Mercado Maruyu Department Store ● 2-151 Imamachi, Tottori City, Tottori Prefecture Maruyu Department Store B1F 0857-25-2151 UCC Cafe Mercado Hakata Daimaru store ● 1-4-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture Hakata Daimaru Main Building B2F 092-762-7361 UCC Cafe Mercado Tsuruya Department Store ● 6-1 Tedorihonmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture Tsuruya Department Store B2F 096-327-3732 UCC Cafe Mercado Iyotetsu
Takashimaya store 5-1-1 Minato-cho, Matsuyama-shi, Ehime Iyotetsu Takashimaya B1F 089-948-2450 Cafe Novale Seibu Tokorozawa store ● 12-1 Hiyoshi-cho, Tokorozawa-shi, Saitama Seibu Tokorozawa B1F 042-927-3414 *Some stores may be closed or their business hours may change.